Double your clickthrough rates with one weird trick

It's so weird - well, it's kinda weird. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Do you remember when those "one weird trick" ads were all the rage? This has to be my favorite one I've ever seen... Obviously that's a joke. But the one weird trick stuff made people a LOT of money for a long time. This trick I'm gonna show you is kinda weird though. I call it the "same link text as subject line" trick. Catchy name, I know. Let's call it the "same as" trick for short. It's perhaps the easiest thing you can ever use to increase your clickthrough rates. Here's how it works... Whatever your subject line is, make your clickable link text the same as that subject line. So if your subject line says "How to double your open rates" then your link text says How to double your open rates. Pretty easy to understand right? How do I know this works? Well, there's theory...and there's reality. In theory it works because... If someone OPENS your email, it's partially because of the subject line. That means they are specificaly interested in what your subject line said. So when they get to the part of your email where they're supposed to click, it makes sense that they are going to click for the same reason they opened. There's even a chance they skip everything you said in the email and just click the link because they're that interested. It's CONGRUENT. And being congruent is one of the most important things in all of marketing. If your subject line said "how to double your open rates" and then your email was about how to breed kittens, that wouldn't be very congruent. It's basically anti-clickbait. You want to come up with a catchy subject line and then actually DELIVER on that promise. Make sense? Theory is cool...reality is cooler. In reality this works because I've tested the living shit out of it. I ran like 20 split tests trying to prove myself wrong. I wasn't wrong. This thing works. Now, you don't want to use it in every single email. You'll notice that I often use a simple "command" call to action. I simply say "click here to get thing or take action." That's because commands work as well. But if you're sending someone to a piece of content or something like that, use the "same as" trick. I made a little video on YouTube where I explain it in more depth. It's like 3 minutes long. [ Double your clickthrough rates with this one weird trick]( See what I did there?! I inceptioned you. I used my own trick in this email. Did it work? If not, that's YOUR fault. Not mine. Jk. Kinda. Ok, that's all for now. Talk soon, Ian "one weird trick" Stanley P.S. Want AI to do 80% of the work for you with your emails? [Check this out](. Sent to: {EMAIL} [Unsubscribe]( Almost Passive Income, 13359 N. Hwy 183, Ste. 550, Austin, TX 78750, United States