Stop Guest Posting ⚠️

Why we don't recommend regular guest posting for link building. Stop Guest Posting. Let's be clear. Guest posts now and then are great. If you have the opportunity to write a blog post on a high authority industry website, you should go for it. Do it for the exposure and potential audience or customers. But don't overdo guest posts as a regular link building strategy. Imagine a link profile where all your links are from 'guest posts'. Whilst it's not a harmful strategy, we believe links coming from contributed content in author boxes have diminishing returns and may not be seen as rank-effecting contextual recommendations. Here's what to do instead... Blogger Outreach AKA Ghost Posting Instead of guest posting, we recommend [outreaching to bloggers]( and asking them if they'd like to collaborate on a content piece... But as part of the collaboration, they publish the post as if it was written by them. You could call this ghost posting. - No guest post labels. - Appears in main blog feed. - Contextual links. - No author boxes. - Blog owner is proud of it and promotes it. Convince the blog owner to publish it by suggesting to write about a particular keyword or topic they'll get organic traffic for. This works a treat! The holy grail of link building. We believe regular incoming contextual recommendations from bloggers is the perfect way to achieve long lasting rankings. Bloggers are the 'linkerati' of the web and this is where links are regularly built, and recommendations of related content, products or tools are made. Achieve this with a [Blogger Outreach]( strategy, that creates natural, contextual links from content the blogger owns. No author boxes, guest post labels, other related links out, and not overly promotional. Above is an image we created for our [link building manifesto]( to showcase what we believe a natural link looks like. The post in the screenshot isn't associated with us in any way, but we follow this standard for our [Blogger Outreach Service](. [Check Out Our Blogger Outreach Service]( PS. Interesed in hearing our best practices for link building and content? You can [book a call with our support team here](. Joe Davies Founder [Book a call]( [Facebook]( [Twitter]( [Link]( [YouTube]( [LinkedIn]( [FATJOE.com]( - On-demand SEO & Marketing Services for Agencies & Teams. Get Ideal ltd, Point North, Park Plaza, Cannock, WS12 2DB, United Kingdom. [Update Preferences]( | [Unsubscribe]( Copyright © FATJOE. All rights reserved.