Your Customers Are Your Best Marketers

Learn the secret to sales your customers will really trust - by using their own words. Let Your Customers Speak For You 🗣️ The greatest marketing tool you have is your own customers. They're already ordering from you; you're delivering them great results - you just need to capture their words to entice more clients. Here's how you can leverage their words for your marketing... Build Killer Case Studies [Case studies]( are immensely valuable as they can sell potential customers on the efficacy of your services using actual success stories. Used properly, a case study or client testimonial can cut through the marketing chatter of promised results with actual real-world results. To collect case studies: - Email clients - potentially just your top customers who are likely getting the best results - Offer an exclusive discount or incentive - to reward their efforts - Make submissions easy with a form or plain emails - ask for evidence with graphs, screenshots, or videos Once you've collected them, you can use them... 1.) As Ads Incorporate client testimonials and case studies into your ads, make their glowing words your pull quotes, and catch the eyes of potential customers everywhere with evidenced wins. 2.) On Socials Client case studies make great social sharing content. They're eye-catching, they're positive, and they'll help give followers a map to follow to success - all using your services of course. 3.) In Client Comms Work testimonials into client comms, whether it be a newsletter mailout or even in your initial emails answering customer queries. If a client has a question about a service you can not only show them what it is, but also what it does - which is invaluable for building their confidence. [See Our Case Studies Here]( Collect Rave Reviews Of course, it's not just case studies that help build social proof and customer confidence. Genuine reviews from legitimate customers are a true difference-maker when it comes to client decision-making - in fact, [74% of consumers]( think reviews help improve trust. 1.) Be Diverse The easiest way to collect reviews is to use a provider. At FATJOE we use both [ShopperApproved]( and [TrustPilot]( to manage our reviews. Both are external platforms, which shows we can't manipulate them, and by working with two it helps reassure the customer as they can look us up on their preferred review platform. Incorporate reviews into positive interactions, such as order delivery or great customer support. By actively prompting reviews, you're more likely to get great reviews from active customers (often if they're hidden away the only people going out of their way to leave reviews will be the angry ones). 2.) Be Responsive Problems happen. Bad reviews happen. It's natural. When it does happen, you just need to be proactive, not only to try to find a solution but also to show other potential customers that you're responsive and committed to providing a better product. Even if you can't turn that bad review around, you can publically demonstrate willingness, which is reassuring to customers - and hey, you might just be able to turn it into a positive you can shout about as an example of your dedicated customer support. 3.) Be Honest Don't delete reviews. No company is perfect, and honestly, it just looks more suspicious if a company only has 5-star reviews. It isn't natural, and you'll just look like you're manipulating your reviews. Embrace them, react to them, and work on their feedback to better your product. Remember, they'll still be outweighed by the rave reviews you're collecting! Your client's words can be your greatest asset if you use them right. They'll help bolster customer confidence, turn leads into sales and, ultimately, they're the greatest tool you have in your marketing arsenal. Daniel Trick Head of Content [Book a Support Call]( [Facebook]( [Twitter]( [Link]( [YouTube]( [LinkedIn]( [FATJOE.com]( - On-demand SEO & Marketing Services for Agencies & Teams. Get Ideal ltd, Point North, Park Plaza, Cannock, WS12 2DB, United Kingdom. [Update Preferences]( | [Unsubscribe]( Copyright © FATJOE. All rights reserved.