After A Comeback, 23andMe Faces Its Next Test

August 9, 2017 Good morning! When Anne Wojcicki, CEO of personal genomics firm 23andMe, learned that the FDA was about to prohibit her company from selling its revolutionary DNA spit test, she scrambled to find a way to recover fast from what she feared would be a devastating setback. "I was like, ‘Hey, what can we do in six weeks [to fix this]?’ I learned pretty quickly, like, nothing,” Wojcicki says. "I’ve learned that things take longer than you expect.” Five years later, [she and other top executives reveal how they worked to rebuild the company](, and what challenges remain. “I still want more,” she says. —[Jill Bernstein]( [After A Comeback, 23andMe Faces Its Next Test]( [After A Comeback, 23andMe Faces Its Next Test](Can the pioneering DNA-testing company satisfy the FDA while also staying true to its founding mission: putting people in control of their healthcare?     [Welcome To Eclipseville: How Small-Town America Is Cashing In On The First Solar Eclipse In 40 Years]( [Welcome To Eclipseville: How Small-Town America Is Cashing In On The First Solar Eclipse In 40 Years](From Oregon to South Carolina, cities and towns have fought a marketing war for the right to claim the title of “best place to view the eclipse.”     [Hey, Gmail Fans: Here’s The Easy Way To Switch To Inbox, Google’s Most Productive Email]( [Hey, Gmail Fans: Here’s The Easy Way To Switch To Inbox, Google’s Most Productive Email](Google packs its cleverest ideas about email efficiency into Inbox. It’s time for even Gmail power users to give it a look.     [Pack Your Microscope —Space-Based Medical Research Is Taking Off]( [Pack Your Microscope —Space-Based Medical Research Is Taking Off](Microgravity medical research in space is accelerating—and giving scientists new hope in finding cures for earthly diseases.     [What Happened To All The Funny Ads?]( [What Happened To All The Funny Ads?](Comedy used to be the only way brands could break into pop culture, but as media content evolves, so too have the ways advertisers serve up laughs.     [Why Political Memes Are More Pervasive On Facebook And Twitter Than Ever]( [Why Political Memes Are More Pervasive On Facebook And Twitter Than Ever](Are dank memes the future of political messaging? Donors and advertisers seem to think so, for better or worse.     [Lonely Planet’s New Trips App Makes You The Travel Guide]( [Lonely Planet’s New Trips App Makes You The Travel Guide](It’s sort of a Medium-meets-Instagram approach to travel reporting.     [Watch Jennifer Lawrence Freak Out In The First Trailer For “mother!”]( [Watch Jennifer Lawrence Freak Out In The First Trailer For “mother!”](We finally have the first full trailer from Darren Aronofsky’s upcoming foray into horror–and it does not disappoint.     [Never Buy Out-Of-Season Produce Again With This Produce Tracking App]( [Never Buy Out-Of-Season Produce Again With This Produce Tracking App](The Seasonal Food Guide wants to make it easier for people to shop locally by telling them which fruits and vegetables will be waiting for them at the farmers’ market.     [AI Superstar Andrew Ng Is Democratizing Deep Learning With A New Online Course]( [AI Superstar Andrew Ng Is Democratizing Deep Learning With A New Online Course](The founder of Google Brain and former head of Baidu’s AI efforts wants to train a giant new workforce to help make “AI the new electricity.”     Share This Newsletter [Share]( [Tweet]( [Forward]( Did someone forward you this email? Subscribe [here!]( Too many emails? Change your subscription preferences [here](. You're receiving this email because you opted in on our website. [Update your preferences]( or [unsubscribe]( from all Fast Company emails. Mansueto Ventures, 7 World Trade Center, New York, NY 10007-2195