Good morning! Design is valuable to a companyâs bottom line. You see that everywhere from the way App
[Compass]
[Presented by]( [AC HOTELS](
Good morning!
Design is valuable to a companyâs bottom line. You see that everywhere from the way Apple makes an iPhone to the way Popeyeâs crafts a chicken sandwich. As businesses have realized design is important, theyâve hired for a new role: the Chief Design Officer. About half of the top 100 performing companies in the world have them these days. But thereâs just one problem: Nobody is really sure what the job is yet.
McKinsey interviewed hundreds of executives as part of a five-year study on the role of design in business. And it learned that most CEOs had no idea what their Chief Design Officer did or what they were accountable for.
So does that mean design is dead? Not at all. But as designers enter the C-suite, the transition will be trickier than a new title. [Read my story here](.
â[Mark Wilson](
[McKinsey study of 1,700 companies reveals CEOs donât understand design leadership at all](
[McKinsey study of 1,700 companies reveals CEOs donât understand design leadership at all](
Designers have a seat at the table, but now what?
[fastcompany.com](
[This add-on transforms Gmail into an organizational powerhouse](
[This add-on transforms Gmail into an organizational powerhouse](
Feeling overwhelmed by your inbox? Turning it into a Trello-like series of lists might be the answer.
[fastcompany.com](
[1 trillion trees: What would it take, how would it work, and is it even worth it?](
[1 trillion trees: What would it take, how would it work, and is it even worth it?](
All your questions answered about the trillion trees everyone is talking about.
[fastcompany.com](
A MESSAGE FROM AC HotelS by Marriott
[How innovative hotel design can instill a sense of calm and purpose in road warriors](
[How innovative hotel design can instill a sense of calm and purpose in road warriors](
Looking for the perfect antidote to travel stress? Then check into an AC Hotel by Marriott, where purposeful design is the driving ethos.
[fastcompany.com](
[Burger King celebrates no preservatives with this disgusting Moldy Whopper](
[Burger King celebrates no preservatives with this disgusting Moldy Whopper](
After a month, this Whopper is anything but appetizing, which is exactly the point.
[fastcompany.com](
[Redecorating? These trends will look great for years to come](
[Redecorating? These trends will look great for years to come](
Decorist elite designer Briana Nix dishes on whatâs passé, whatâs trending, and what the next decade of interior design is going to look like.
[fastcompany.com](
[âContainmentâ on Netflix: The 2016 series about a deadly virus in the U.S. is as chilling as ever](
[âContainmentâ on Netflix: The 2016 series about a deadly virus in the U.S. is as chilling as ever](
As COVID-19 continues to spread, we rewatched the series originally made for the CW about a novel and very lethal virus that hits Atlanta.
[fastcompany.com](
[Senator Ron Wyden: The GOP is âmaking a mockeryâ of election security](
[Senator Ron Wyden: The GOP is âmaking a mockeryâ of election security](
A Q&A with Oregonâs senior senator after he saw his election-security legislation blockaded by Mitch McConnellâagain.
[fastcompany.com](
[What companies really want in a designer, according to a top recruiter for Google, Dropbox, and Sonder](
[What companies really want in a designer, according to a top recruiter for Google, Dropbox, and Sonder](
Plus, why high-paying tech jobs have lost their luster for many designers.
[fastcompany.com](
[In our dystopian future, farmers will use these artificial pollination machines to replace bees](
[In our dystopian future, farmers will use these artificial pollination machines to replace bees](
Wild bees are going extinct. Domesticated bees are trucked all over the country to pollinate crops at great cost. Could this robot be a better solution? And could it help save the bees?
[fastcompany.com](
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