Supercharge your iPhone with these 11 incredibly useful free apps

Good morning! Back in 2015, Jeff Bezos said, "Advertising is just a tax you pay for lack of innovatio [Compass] [Presented by]( [AC HOTELS]( Good morning! Back in 2015, Jeff Bezos said, “Advertising is just a tax you pay for lack of innovation.” Scroll back even farther and you’ll see former Google head Eric Schmidt once called the Super Bowl the “last bastion of unaccountable spending in corporate America.” And yet on Sunday, there were both Google and Amazon prominently playing the annual TV commercial sweepstakes provided by the big game. Along with Microsoft and Facebook (which launched its first Super Bowl spot), these tech giants have become major players in the Super Bowl ad game. For most of their history, these companies scoffed at traditional media. Can’t measure it, can’t convert viewers into customers, not enough real-time data. Yet here are the 21st century’s most dominant brands behaving like their counterparts of the late 20th, using TV as a key tool to build image and consumer loyalty. Today, I took a look at how TV—and the major collective cultural opportunities such as the Super Bowl it still provides—is where Big Tech goes to forge the kind of emotional relationship with consumers that helps prevent us from becoming too critical, too nervous, and too creeped out by their actions. And this year’s Super Bowl ad outcome couldn’t have been scripted better. [Read more](. —[Jeff Beer]( [How Google, Facebook, Microsoft, and Amazon became the most manipulative advertisers on TV]( [How Google, Facebook, Microsoft, and Amazon became the most manipulative advertisers on TV]( The biggest ads from the biggest brands in big TV moments used to be dominated by cars, candy, and beer. Now—like everything else—it’s Big Tech. [fastcompany.com]( [Supercharge your iPhone with these 11 incredibly useful free apps]( [Supercharge your iPhone with these 11 incredibly useful free apps]( These essential apps help make your iPhone faster, handier, more efficient, and more secure—and you don’t have to spend a dime for them. [fastcompany.com]( [Forget the Cybertruck: This is the most important Tesla product no one is talking about]( [Forget the Cybertruck: This is the most important Tesla product no one is talking about]( Though CEO Elon Musk launched Tesla’s version of insurance last fall to little fanfare, it could have a major impact. [fastcompany.com]( A MESSAGE FROM AC HOTELS [Jonathan Adler & Tan France recharge on the road]( [Jonathan Adler & Tan France recharge on the road]( Designers Jonathan Adler and Tan France get inspired at AC Hotels. In this RE/DESIGN episode, watch these creative minds collaborate on a new and improved product. [fastcompany.com]( [How maps tracking climate disasters fall short—and endanger lives]( [How maps tracking climate disasters fall short—and endanger lives]( When fires blazed through Northern California last fall, I looked to online maps to tell me whether my family and I were safe. Unfortunately, they couldn’t do that. [fastcompany.com]( [Pressure ramping up for Mitch McConnell to allow the Senate to discuss election security measures]( [Pressure ramping up for Mitch McConnell to allow the Senate to discuss election security measures]( Oregon’s Senator Ron Wyden has tweeted numerous times calling for election security legislation (which McConnell has systematically blocked), each time counting down the days until the presidential election. [fastcompany.com]( [Get used to the look of Amazon’s new electric delivery van, because they’re making 100,000 of them]( [Get used to the look of Amazon’s new electric delivery van, because they’re making 100,000 of them]( The company unveiled the new-look vehicle that it says is going to put a big dent in its footprint. [fastcompany.com]( [Google’s director of talent explains how to write a killer résumé]( [Google’s director of talent explains how to write a killer résumé]( Here’s what to do to make yours stand out from the pack, says Google’s director of talent and outreach, Kyle Ewing. [fastcompany.com]( [Sallie Krawcheck spends her day off speaking at Goop’s wellness summit]( [Sallie Krawcheck spends her day off speaking at Goop’s wellness summit]( A work day for the Ellevest cofounder and CEO, on the other hand, is best capped with a meal of potato chips and caviar. [fastcompany.com]( Download the Fast Company Magazine app: Available for [iOS]( and [Android]( devices Did you enjoy this issue? [Fast Company] You can [update your details here](. If you don’t want to receive Compass anymore, [unsubscribe here]( If you were forwarded Compass and like it, [subscribe here]( [View this newsletter online]( Powered by [Revue]( 7 World Trade Center, 29th Floor, New York, NY 10007-2195