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An exclusive look inside Google’s in-house incubator Area 120

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fastcompany.com

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newsletters@email.fastcompany.com

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Mon, Dec 3, 2018 03:35 PM

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December 3, 2018 Good morning! Google?s 20% time program?which lets staffers devote part of thei

December 3, 2018 Good morning! Google’s 20% time program—which lets staffers devote part of their workday to a personal project with big potential—is one of the company’s signature elements. But there’s only so much you can get done on a part-time basis. So a couple of years ago, Google created Area 120, an in-house incubator that lets employees create internal startups. [I talked with Area 120’s head and several of the entrepreneurial Googlers about the process of turning bright ideas into new Google products](. —[Harry McCracken]( [An exclusive look inside Google’s in-house incubator Area 120]( [An exclusive look inside Google’s in-house incubator Area 120]( Managing director Alex Gawley and entrepreneurial Googlers explain how the two-year-old program helps bright ideas go places. [Netflix, Prime, Blue Apron: How subscription businesses are taking over]( [Netflix, Prime, Blue Apron: How subscription businesses are taking over]( Everything you purchase–from transportation to entertainment to groceries–will soon come with a monthly plan, says Zuora CEO Tien Tzuo. [These five Google successes began as employee passion projects]( [These five Google successes began as employee passion projects]( At its best, Google has always been a place where someone’s bright idea has a shot at reaching the world. [A new kind of capitalism needs a new generation of inspired–and inspiring–leaders]( [A new kind of capitalism needs a new generation of inspired–and inspiring–leaders]( A powerful vision for how a company can benefit the world–and not just stockholders–can have amazing effects on employees’ sense of mission. [The 20 best design gifts under $20]( [The 20 best design gifts under $20]( From office items to treats, here are 20 delightful and *actually* useful design gifts on a budget. [How to figure out what you’re worth]( [How to figure out what you’re worth]( Businesses have to figure this out regularly. We should be doing it too. [Why does luxury fashion hate Chinese consumers?]( [Why does luxury fashion hate Chinese consumers?]( A Dolce & Gabbana ad highlights luxury fashion’s entrenched racism–but the consumer response suggests the world has had enough. [55 new movies, TV shows, albums, and books you must check out this month]( [55 new movies, TV shows, albums, and books you must check out this month]( Get ready for “Bumblebee” to transform your relationship with the Transformers franchise, the return of “Marvelous Mrs. Maisel,” and much more. [Here’s exactly how to respond if you keep getting interrupted at meetings]( [Here’s exactly how to respond if you keep getting interrupted at meetings]( We associate participation with power, so here’s what to do before, during, and after meetings if regular interruptions are preventing you from being heard. Share This Newsletter Did someone forward you this email? Subscribe [here!]( Like this email? Consider signing up for our other newsletters [here](. Too many emails? Update your subscription preferences [here](. No longer want to receive this newsletter? Unsubscribe [here](. Mansueto Ventures, 7 World Trade Center, New York, NY 10007-2195

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