If every hydrant was a fountain, would you buy less water?

August 21, 2018 Good morning! In [yesterday's feature]( about the $29 billion mattress boom, I described Casper's wild VC-fueled growth over the last four years. The brand launched with just one product, a mattress designed to be universally comfortable. But it's now got an ambitious new strategy. It wants to make everything related to sleep that you could possibly want. Over the last few weeks, Casper has quietly launched a wide array of bed linens, blankets, and furniture, including a nifty nightstand. Casper wants to take its relationship with you to the next level. It doesn't want to just get you in bed, [it wants to start redecorating your whole bedroom](. —[Liz Segran]( [Casper’s next frontier: Your entire bedroom]( [Casper’s next frontier: Your entire bedroom]( It launched with one single product: a mattress. But Casper is now a purveyor of sheets, blankets, duvets, platform beds, and nightstands. [If every hydrant was a fountain, would you buy less water?]( [If every hydrant was a fountain, would you buy less water?]( This new concept converts a city’s fire hydrants to a place to fill your water bottle. [This $1885 connected rowing machine puts you on the Charles River]( [This $1885 connected rowing machine puts you on the Charles River]( Crew by True Rowing has raised $5 million in seed funding for the startup’s innovative connected rowing machine that brings the outdoor experience indoors. [Facebook and NYU believe AI can make MRIs way, way faster]( [Facebook and NYU believe AI can make MRIs way, way faster]( Facebook is applying some of its computer vision learnings to an important application far afield from social networking. [Why is the process of buying sperm so terrible?]( [Why is the process of buying sperm so terrible?]( Smart Design’s Stephanie Yung shares some ideas for injecting humanity into the deeply impersonal process of bringing a life into the world. [WeTransfer wants to rule the business of creativity]( [WeTransfer wants to rule the business of creativity]( FiftyThree, one of the best app development studios in the world, has been acquired in WeTransfer’s attempt of global creative conquest. [Really want that job? Don’t make these six mistakes]( [Really want that job? Don’t make these six mistakes]( Don’t do what these overeager candidates do. [A woman used Tinder to trick dozens of men into going on the same date]( [A woman used Tinder to trick dozens of men into going on the same date]( A crowd of men were in for a surprise when they went to Union Square, all thinking they were meeting up with the same woman. [Why “Crazy Rich Asians” is a wake-up call to studios]( [Why “Crazy Rich Asians” is a wake-up call to studios]( The romantic comedy based on Kevin Kwan’s best-selling novel is a box office hit. Will its success lead to more projects with majority Asian casts? Share This Newsletter Did someone forward you this email? Subscribe [here!]( Like this email? Consider signing up for our other newsletters [here](. Too many emails? Update your subscription preferences [here](. No longer want to receive this newsletter? Unsubscribe [here](. Mansueto Ventures, 7 World Trade Center, New York, NY 10007-2195