Zippin is the first Amazon Go rival to open an automated checkout store

August 20, 2018 Good morning! The last time I counted, there were 178 online mattress brands on the market, each trying to get you to sleep with them. In the heated $29 billion mattress wars, there will be winners and losers. So what's a brand to do to stand out? Casper is taking a VC-fueled, fast-growth approach. It has locked down $249.5 million in capital, which it has poured into ads that blanket billboards, subways, and podcasts, and is launching an ambitious plan to roll out 200 stores in two years. Meanwhile, Amerisleep and Saatva have a different strategy. These brands, which were bootstrapped by their founders, have been growing at a slower pace over the last eight years, but they're now forces to be reckoned with in the mattress industry. Which approach is more likely to succeed? Is it better to be slow and steady, or fast and furious? [I consider both strategies in this feature](. —[L]([iz Segran]( [The $29 billion battle to own how America sleeps is heating up]( [The $29 billion battle to own how America sleeps is heating up]( Casper has snagged a whopping $249.5 million in VC funding. But Saatva and Amerisleep believe there is value in slower, self-funded growth. Who will win? [Zippin is the first Amazon Go rival to open an automated checkout store]( [Zippin is the first Amazon Go rival to open an automated checkout store]( A Bay Area startup has launched a small public demo in San Francisco that will grow into a full-sized AI-driven convenience store in the coming months. [This “city” for people with dementia is the future of memory care]( [This “city” for people with dementia is the future of memory care]( “It’s going back to how we did it before we institutionalized our way of treating elderly,” says one of the architects. [This town will get its heat from an unlikely source: a data center]( [This town will get its heat from an unlikely source: a data center]( In Norway, the new town of Lyseparken is being designed specifically to allow homes and businesses and a central data center to work together to reduce energy usage. [This new park is designed for a future of flooded cities]( [This new park is designed for a future of flooded cities]( Bangkok’s Chulalongkorn Centennial Park can hold a million gallons of rainwater to help control the city’s increasing floods. [How the director behind Seth Rogan and Melissa McCarthy unlocks comedic brilliance]( [How the director behind Seth Rogan and Melissa McCarthy unlocks comedic brilliance]( Paul Feig, the writer-director known for coaxing breakout performances from casts and crews, has useful tips for managing talent. [4 famous failures that became massive successes]( [4 famous failures that became massive successes]( From Apple to Disney to KFC, the shared thread among these companies is massive failure before massive success. [Behold! The first popsicle that won’t melt]( [Behold! The first popsicle that won’t melt]( It was inspired by a secretive World War II project to use ice as a structural material for aircraft carriers. Share This Newsletter Did someone forward you this email? Subscribe [here!]( Like this email? Consider signing up for our other newsletters [here](. Too many emails? Update your subscription preferences [here](. No longer want to receive this newsletter? Unsubscribe [here](. Mansueto Ventures, 7 World Trade Center, New York, NY 10007-2195