ET: March 12th 2024

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 ADHD Music [Chart]( ADHD music is a specific genre of music believed to help people with ADHD. The music usually consists of calming and repetitive sounds that are designed to boost focus and promote relaxation. Growing interest in ADHD music is heavily driven by social media, specifically TikTok. In fact, videos about this genre of music have over 1.9 billion views on the platform. What's Next ADHD music is part of the ADHD Products meta trend. There are over 3 million videos with the #adhd hashtag on TikTok. And members of this community routinely discuss new products designed to help with ADHD symptoms. (Searches for “[ADHD products]( have doubled over the past 24 months). Here are a few examples of trending ADHD products: [ADHD chairs]( are chairs specifically designed for people with ADD or ADHD. [Online ADHD tests]( are self-assessment examinations that are taken virtually. [ADHD planners]( are organizational tools specifically designed for people with ADHD. Topic #2 Aura Nails [Chart]( Aura nails typically feature blended color palettes. This design is inspired by the concept of a person's aura, aiming to reflect their unique energy through the chosen color combination. Dua Lipa and Lizzo are examples of celebrities that have recently showcased their aura nails on Instagram. Which has helped aura nails generate a whirlwind of attention on Instagram (the #auranails hashtag has over 109,000 posts on the platform). What's Next Aura nails are part of the Insta-Worthy Nails meta trend. The #nails hashtag has over 231 million posts on Instagram. Here are a few examples of Insta-worthy nail products and styles: [Milky white nails]( (265K+ posts) refer to a nail style that uses milky white as the primary color. [BIAB]( builder in a bottle, (1.5M+ posts), is a nail polish that’s emerging as an alternative to traditional nail gel and shellac. [French glass nails]( (7.3M+ posts) are transparent nail extensions that are applied using French manicure techniques. Topic #3 Glycolic Acid Spray [Chart]( Glycolic acid sprays break down the bonds that hold dead skin cells together. (Glycolic acid is a natural compound derived from beets, sugarcane, and certain fruits). The spray version of the compound is emerging as a solution to help reduce odor and brighten underarm skin. Top videos about glycolic acid sprays average 762.5K views on TikTok. One brand seeing growing demand for its glycolic acid sprays is DermDoc. Searches for “[DermDoc]( have increased by 573% over the past 24 months. What's Next Glycolic acid sprays are part of the Glycolic Acid Skincare meta trend. Glycolic acid is becoming an increasingly popular skincare ingredient because it has a small molecular size, allowing it to penetrate the skin more deeply than other acids. Examples of trending products in this category include: [Glycolic acid serums]( are light, making them easily absorbed by the skin. [Glycolic acid cleansers]( are used to wash off makeup, dirt, or other impurities. [Glycolic acid moisturizers]( are particularly beneficial for those with dry or aging skin. Topic #4 Beef Protein Isolate [Chart]( Beef protein isolate is a form of beef protein that undergoes a specialized filtration process. Specifically, this process removes most of the fat and carbohydrates typically found in beef protein powders. This has made beef protein isolate popular among people looking for a fat-free alternative to beef/whey protein. NXT is an example of a DTC brand seeing growing demand for their beef protein isolate. (Searches for “[NXT beef protein isolate]( have increased by 233% over the past two years). One popular pack of beef protein isolate generates around $260K/month on Amazon. What's Next Beef protein isolate is part of the Whey Protein Alternative meta trend. Examples of trending alternatives to traditional whey include: [Chickpea protein]( is a plant-based protein option often sought by vegetarians, vegans, and those with dietary restrictions or allergies. [Insect protein]( is considered a sustainable alternative to animal-based protein sources. [Mushroom protein]( is rich in fiber, vitamins, minerals, and antioxidants. Topic #5 Exponential AI Startup (Exploding Topics Pro Only) [Chart]( Topic #6 New Product Category (Exploding Topics Pro Only) [Chart]( Topic #7 DTC Brand Taking Off (Exploding Topics Pro Only) [Chart]( Topic #8 Exploding Data Platform (Exploding Topics Pro Only) [Chart]( Topic #9 Rapid-Growth Tech Product (Exploding Topics Pro Only) [Chart]( Get access to 779k+ under-the-radar markets, products, and investment opportunities at least 12 months before anyone else. [Try Exploding Topics Pro]( Exploding Topics 548 Market St. Suite 95149 San Francisco CA 94104-5401 USA [Unsubscribe]( | [Change Subscriber Options](