ET: January 16th 2024

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 Grounding Mat [Chart]( Grounding mats are typically made of conductive materials, such as carbon or silver. The purpose of grounding mats is to allow the user’s body to connect to the Earth’s natural electrical charge, which is believed to have various health benefits. Proponents of these mats claim they can help reduce inflammation, improve sleep quality, reduce stress, and promote overall well-being. Videos about grounding mats have over 820 million views on TikTok. One highly-rated grounding mat generates approximately $72K/month on Amazon. What's Next Grounding mats are part of the Grounding Community meta trend. Grounding involves physically connecting to the Earth's electric field, usually by walking barefoot, sitting or lying on the Earth, or using grounding mats or products. We’re seeing a growing interest in this practice throughout social media. For example, the #grounding hashtag has over 1.9 million posts on Instagram. Whereas videos about grounding have more than 2.8 billion views on TikTok. [Grounding shoes]( and [grounding sheets]( are examples of trending grounding products. Topic #2 Sustainable Aviation Fuel [Chart]( Sustainable aviation fuel (SAF) is produced from renewable hydrocarbon sources (used cooking oil, animal fat waste, etc.) and aims to reduce the carbon footprint of the aviation industry. SAF is designed to be a drop-in replacement for conventional jet fuel, meaning it can be used in existing aircraft engines without any modifications. Interest in this product category is growing mainly because of increasing demand. United Airlines aimed to triple their SAF use last year. And Finnair placed a 750-ton SAF order, the largest in the airline’s history. Furthermore, investors are funding SAF startups: SAF producers raised over $1.05B in 2023. What's Next Sustainable aviation fuel is part of the Sustainable Aviation meta trend. Emissions are now a top concern among flyers in 11 countries (up from just four countries in 2019). And 40% of travelers are now willing to pay more for carbon-neutral tickets. Which is why we’re seeing increasing interest in sustainable aviation solutions. In fact, searches for “[sustainable aviation]( have increased by 1850% over the past five years. Topic #3 Single Dose Grinder [Chart]( Single dose grinders are small, portable devices for grinding coffee beans. Demand for single dose grinders is growing mainly because of an increased interest in “single dosing”. Single dosing is a coffee preparation technique where baristas leave their hopper empty and grind the beans as needed. This results in fresher coffee as beans aren’t left in the hopper for an extended period of time. What's Next Single dose grinders are part of the Minimal Retention Grinders meta trend. A major problem with using traditional coffee machines for single dosing is that they usually have high grind retention. (Grind retention refers to the amount of coffee grounds that remain in the coffee grinder after grinding a dose of beans). This can lead to stale, old coffee grounds being used in the next brew. Minimal retention grinders solve this problem because they are designed to minimize the amount of coffee left in the grinder after each use. Topic #4 Neckband Earbuds [Chart]( Neckband earbuds are a type of wireless audio device designed to be worn around the neck. The earbuds are connected to the neckband via short cables or retractable cords, allowing them to be easily pulled out for use and then retracted back into the collar when not in use. This makes them a popular choice for fitness activities like running or workouts, as they are less likely to fall out than traditional earbuds. The neckband also provides a convenient place to store the earbuds when not in use, reducing the chances of losing them. Videos featuring neckband earbuds have over 526 million views on TikTok. Interest in this product category can be partly attributed to a brand called BoAt. (Searches for “[Boat neckband earphones]( have grown by 1400% over the past five years). One pair of neckband earbuds generates approximately $23K/month on Amazon. What's Next Neckband earbuds are part of the Distinctive Earbuds meta trend. Here are a few examples of earbuds with distinctive features: [Swimming earbuds]( are designed to be waterproof and stay in-ear while swimming. [Smart watch earbuds]( refers to smartwatches that also serve as an earbuds case. [Sleeping earbuds]( are specialized devices designed to be worn comfortably during sleep. “Exploding Topics Pro helps me identify trends that no one else is highlighting” [Josh Chapman headshot]( Exploding Topics Pro is the only product that identifies trends at least 12 months before they take off. Which is why 1,000+ VCs and entrepreneurs have signed up so far. Like Josh Chapman, Managing Partner at Konvoy Ventures. As a VC, Josh uses the product to “see around corners”. Which helps him identify underground startups and untapped markets. “Exploding Topics Pro helps me identify trends that no one else is highlighting. Which is extremely valuable to me as an investor.” The best part? You can try Exploding Topics Pro for just $1. So if you want to stay ahead of the curve, try Exploding Topics Pro today. [Try Exploding Topics Pro]( Exploding Topics 548 Market St. Suite 95149 San Francisco CA 94104-5401 USA [Unsubscribe]( | [Change Subscriber Options](