ET: January 2nd 2024

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 Cyber Threat Hunting [Chart]( Cyber threat hunting is a proactive technique designed to identify and mitigate cyber threats before they occur. Specifically, the approach involves actively searching for signs of malicious activity or potential security breaches within an organization's network. A recent survey found that 85% of organizations say that cyber threat hunting has improved their overall security. And interest in cyber threat hunting will likely continue to increase: the same survey noted that 93% of organizations plan to increase their investment in the approach. What's Next Cyber threat hunting is part of the Increased Cybersecurity Spending meta trend. Phishing attacks grew by 61% last year alone. And the cost of cybercrime is forecasted to reach $10.5T by 2025. Which is why companies and institutions are looking to improve their cybersecurity. In fact, 69% of companies plan to increase investment in their cybersecurity infrastructure. And organizations now allocate 21% of their overall IT budget to cybersecurity in 2023 (up from just 13% in 2020). Topic #2 Pickleball Shoes [Chart]( Pickleball shoes are footwear designed for pickleball, which remains one of the fastest-growing sports in the US. They typically feature court-specific soles made of non-marking rubber, providing traction and grip on indoor or outdoor surfaces. Demand for pickleball shoes is growing alongside growing interest in the sport itself. (Search volume for “[pickleball]( has grown by 144% over the past two years). One popular pair of pickleball shoes generate around $125K/month on Amazon. What's Next Pickleball shoes are part of the Pickleball Accessories meta trend. There are over 8.9 million pickleball players in the US. And participation in the sport has grown by 159% over the last three years. Which is driving demand for pickleball accessories. Searches for “[pickleball accessories]( have increased by 1329% over the past two years. [Pickleball balls]( [pickleball paddles]( and [pickleball sets]( are examples of in-demand pickleball products. Topic #3 Azelaic Acid Serum [Chart]( Azelaic acid serums are known for helping to treat acne and rosacea. The compound has antimicrobial and anti-inflammatory properties, which make it effective in treating these two common skin conditions. Videos about azelaic acid serums have over 26 million views on TikTok. Interest in this product category is growing largely due to the brand Cos De Baha. Searches for “[Cos De Baha azelaic acid]( have increased by 5300% over the past five years. Cos De Baha’s azelaic acid serum brings in approximately $40K/month on Amazon. What's Next Azelaic acid serums are part of the Azelaic Acid Skincare meta trend. Search volume for “[azelaic acid]( has grown by 376% over the past five years. The Mintel database estimates that the number of azelaic acid product launches increased by more than 45% last year. Examples of trending products in this category include [azelaic acid lotions]( and [azelaic acid cream](. Topic #4 Co Ord Set [Chart]( A co-ord set refers to a matching or coordinated outfit made up of two or more pieces designed to be worn together. A typical co-ord set may consist of a top and a bottom designed to complement each other in terms of color, pattern, fabric, or style. For example, a co-ord set could include a matching blouse and skirt, a coordinated pantsuit, or a two-piece dress with a matching top and skirt. Videos about these sets have over 4.6 million views on TikTok. Whereas the hashtag #coordset has over 650,000 posts on Instagram. What's Next Co-ord sets are part of the FashionTok meta trend. Fashiontok videos have over 594 billion views on the platform. And hashtag #fashiontok has over 18 billion views to date. Notably, 55% of TikTok users say they’ve purchased a fashion item they saw on the platform. [Denim maxi skirts]( [Y2K clothes]( and [dumbbell bracelets]( are examples of fashion products trending largely thanks to TikTok. “Exploding Topics Pro gives us a huge competitive advantage” [Eric Siu headshot]( Exploding Topics Pro is the only product that identifies trends at least 12 months before they take off. Which is why over 6,000 entrepreneurs and investors have signed up so far. Like Eric Siu, angel investor and founder of Single Grain. Eric recently told us that “Exploding Topics Pro gives us a huge competitive advantage”. Specifically, Eric uses the product to “spot non-obvious opportunities for products, features, investments and more.” The best part? You can try Exploding Topics Pro for just $1. So if you want to stay ahead of the curve, try Exploding Topics Pro today. [Try Exploding Topics Pro]( Exploding Topics 548 Market St. Suite 95149 San Francisco CA 94104-5401 USA [Unsubscribe]( | [Change Subscriber Options](