ET: December 19th 2023

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 Semantic Layer [Chart]( Semantic layers are business intelligence systems that provide a simplified view of complex data sources. Specifically, the system makes it easier for non-technical users to access and analyze big data. For example, a retail brand may have a large amount of data stored in a number of different inventory management systems. Without a semantic layer, a user would need to understand the underlying database structures, query languages, and system relationships in order to retrieve the desired information. With a semantic layer, non-technical users can navigate the data, select relevant dimensions and measures, apply filters, and generate reports. What's Next Semantic layers are part of the Self-Service BI meta trend. Self-service business intelligence (BI) refers to the ability of business users to access and analyze data to make informed decisions without relying on IT or data specialists. The volume of enterprise data has more than doubled since 2020. And the number of jobs requiring data science skills will grow by 36% by 2031. Which is why businesses have started looking for ways to utilize their data without relying on data scientists. Self-service BI is emerging as a possible solution to this problem. Topic #2 Biotin Spray [Chart]( Biotin spray is a cosmetic product containing biotin, a water-soluble vitamin important for maintaining healthy skin, hair, and nails. Biotin sprays are typically applied to the top of the scalp daily. When used regularly, the product may promote hair growth and improve the overall strength and health of the hair. Biotin sprays have generated plenty of interest on social media. Videos about this product have over 571k views on TikTok. One popular biotin spray generates approximately $30K/month on Amazon. What's Next Biotin sprays are part of the HairTok meta trend. The #hairtok hashtag has over 97 billion views on the platform. And having a presence in this community has become a go-to marketing strategy for many DTC hair care companies. Here are a few examples of trending HairTok products: [Heatless curlers]( are rods that can curl straight hair without needing to use heat. Specifically, the hair is wrapped around the rod and fixed in place using clips and scrunchies, resulting in wavy hair once the rod is removed. [Rosemary oil]( is a liquid oil extracted from the rosemary plant. Thanks largely to TikTok (videos mentioning the product have over 205 million views on the platform), rosemary oil is becoming an increasingly popular method of treating hair loss. [Hair peptide serums]( are typically applied directly to the scalp and hair and can be used on a daily basis to help improve the look and feel of the hair. Topic #3 Pumpkin Seed Protein [Chart]( Pumpkin seed protein is a plant-based protein that contains all 9 essential amino acids (similar to hemp protein). Interest in this product category is growing primarily because of the DTC supplement brand, Sprout Living. Sprout Living is a supplement brand that’s gained traction largely via TikTok (videos about Sprout Living have over 388 million views on the platform). Sprout Living’s pack of pumpkin seed protein powder generates approximately $49K/month on Amazon. What's Next Pumpkin seed protein is part of the Legume-based Protein meta trend. Legume protein is growing in popularity among vegans, vegetarians, and consumers looking to replace whey with plant-based protein sources. In addition to protein, legumes are also rich in dietary fiber, vitamins, minerals, and phytonutrients. [Sesame protein]( [pea protein]( and [chickpea protein]( are examples of trending legume-based protein powders. Topic #4 Inkless Printer [Chart]( Inkless printers, also known as thermal printers, use heat to create an image on specially coated thermal paper. They are commonly used for receipt printing, barcode labels, shipping labels, and other situations where simple monochromatic printing is sufficient. However, recent interest in this product category can be attributed to students. Specifically, small, portable inkless printers are emerging as popular gadgets for students looking to print their digital notes. (Searches for “[mini inkless printer]( have grown by 3500% over the past five years). One popular inkless printer generates approximately $236K/month on Amazon. What's Next Inkless printers are part of the #TikTokMadeMeBuyIt meta trend. 55% of TikTok users say they have bought something they saw on the platform. And hashtag #tiktokmademebuyit has over 81 billion views on TikTok. Here are a few TikTok-trending products: [Hydrogen water bottles]( infuse water with hydrogen gas. [Bissell SteamShot]( is a handheld steam cleaner. [MagSafe power banks]( are external batteries designed to magnetically attach to smartphones. “Exploding Topics Pro helps me identify trends that no one else is highlighting” [Josh Chapman headshot]( Exploding Topics Pro is the only product that identifies trends at least 12 months before they take off. Which is why 1,000+ VCs and entrepreneurs have signed up so far. Like Josh Chapman, Managing Partner at Konvoy Ventures. As a VC, Josh uses the product to “see around corners”. Which helps him identify underground startups and untapped markets. “Exploding Topics Pro helps me identify trends that no one else is highlighting. Which is extremely valuable to me as an investor.” The best part? You can try Exploding Topics Pro for just $1. So if you want to stay ahead of the curve, try Exploding Topics Pro today. 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