ET: December 5th 2023

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 Plump Primer [Chart]( Plump primers are applied before foundation or other types of makeup. Specifically, the product helps to give the skin a “plump” look while also extending the wear time of foundation and concealer makeup. Videos about plump primers have over 2.7 billion views on TikTok. Interest in this product category is growing largely due to the brand Nyx. Searches for “[Nyx plump primer]( have increased by 2800% over the past five years. Nyx’s plump primer generates around $31K/month on Amazon. What's Next Plump primers are part of the SkinTok meta trend. The #skintok hashtag has over 18.9 billion views on TikTok. Examples of skincare products trending due to TikTok include: [Lip glow oil]( is a type of lip balm that enhances the natural color of the lips. Searches for lip glow oil have increased by 8500% over the last five years. [Glowing sunscreen]( is another example of a skincare product gaining traction largely due to TikTok. Searches for this product have increased by 957% over the past five years. [Brow glue]( is an eyebrow gel used to style brows. Videos about brow glue have over 372 million views on TikTok. While [Glow Recipe]( and [Tower28]( are examples of “SkinTok famous” skincare brands. Topic #2 Sentinel AI [Chart]( Sentinel is a visual deepfake detection software. Users upload a video, and Sentinel’s AI determines whether or not the media is a deepfake. Sentinel then generates a “visualization of manipulation” report that outlines why the video was flagged as a deepfake. The startup has raised $1.4M in seed funding to date. What's Next Sentinel AI is part of the Deepfake Detection meta trend. Advancements in generative AI have made the process of creating deepfakes significantly easier. And some research suggests that the number of deepfake videos has doubled every six months since 2018. This environment is fueling growing demand for deepfake detection tools. In fact, searches for “[deepfake detection]( have doubled over the last 24 months. Topic #3 Magsafe Power Bank [Chart]( MagSafe power banks are external batteries designed to magnetically attach to smartphones. (Specifically, these power banks are designed for iPhones because of their MagSafe capability). Interest in these power banks initially gained traction when Apple launched their MagSafe battery pack. Since then, several startups have rushed to launch their own power banks (either with additional features or sold at lower prices). One highly-rated MagSafe power bank generates approximately $152K/month on Amazon. What's Next MagSafe power banks are part of the Feature-Plus Power Banks meta trend. Power banks are getting redesigned with a number of new features to improve their usability. [Wireless power banks]( can charge compatible devices without the need for cables. [Waterproof power banks]( are designed to withstand exposure to water, making them ideal for outdoor activities, travel, or situations where you may encounter moisture or rain. [Folding power banks]( are usually larger power banks (with more charging power) that can be folded. This makes them easily portable. Topic #4 Cloud Security Posture Management [Chart]( Cloud security posture management (CSPM) is a practice designed to detect cloud misconfigurations that can lead to data breaches or compliance violations. For instance, a CSPM tool would help notify an IT team when a Kubernetes endpoint is publicly accessible. CSPM implementation is still in its infancy. However, according to one industry survey 84% of organizations are looking to use a CSPM tool in the future. Which is why the market for these CSPM solutions is forecasted to grow 2x by 2028. What's Next Security posture management is part of the Cloud Security Spending meta trend. Searches for “[cloud security management]( have increased by 71% over the last 24 months. Why? Cloud breaches and leaks are on the rise. 98% of organizations have experienced at least one cloud breach over the last 18 months (only 20% of organizations reported similar issues in 2020, illustrating the increasing prevalence of this problem). And these breaches are costly. According to IBM, the average cloud breach costs around $5.12M. Which is why spending on cloud security is set to grow by 33.8% this year. “Exploding Topics Pro gives us a huge competitive advantage” [Eric Siu headshot]( Exploding Topics Pro is the only product that identifies trends at least 12 months before they take off. Which is why over 6,000 entrepreneurs and investors have signed up so far. Like Eric Siu, angel investor and founder of Single Grain. Eric recently told us that “Exploding Topics Pro gives us a huge competitive advantage”. Specifically, Eric uses the product to “spot non-obvious opportunities for products, features, investments and more.” The best part? You can try Exploding Topics Pro for just $1. So if you want to stay ahead of the curve, try Exploding Topics Pro today. [Try Exploding Topics Pro]( Exploding Topics 548 Market St. Suite 95149 San Francisco CA 94104-5401 USA [Unsubscribe]( | [Change Subscriber Options](