ET: November 14th 2023

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 Colostrum Collector [Chart]( Colostrum collectors are tube-like collectors made from silicone that collect and store colostrum. Additionally, they have a nib that feeds the colostrum to the baby directly from the collector. Interest in the practice of colostrum collection is growing, which has fueled demand for products that streamline the process. (In fact, videos about colostrum collection have over 450 million views on TikTok). Additionally, growing demand for this product category can be partly attributed to the DTC brand Haakaa. (Searches for colostrum collectors made by the startup [have increased by 4x over the last two years](. One set of Haakaa colostrum collectors brings in around $38K/month on Amazon. What's Next Colostrum collectors are part of the Breastfeeding Tech meta trend. Breastfeeding is experiencing the “Silicon Valley treatment” with several new, advanced breastfeeding product categories. Examples of trending products in this space include [wearable breast pumps]( and [lactation massagers](. Whereas [Bellababy]( and [Momcozy]( are examples of trending startups operating in this space. Topic #2 Kojic Acid Soap [Chart]( Kojic acid soap is a skincare product known for its skin-lightening and brightening effects. The product is also often used to treat hyperpigmentation because it slows down melanin production. Interest in this product category is growing largely due to the brand Kojie San. Searches for the brand have increased by 63% over the past 24 months. The hashtag #kojiesan has over 176 million views on TikTok. Kojie San’s kojic acid soap brings in approximately $62K/month on Amazon. What's Next Kojic acid soaps are part of the Kojic Acid Skincare meta trend. Examples of trending products in this category include: [Kojic acid serums]( are typically lightweight and fast-absorbing, making them ideal for use alongside other skincare products, such as moisturizers and sunscreen. [Kojic acid lotions]( are typically thicker in texture than serums, making them better suited for people with more sensitive skin. [Kojic acid powders]( may provide brightening and hydrating benefits when mixed with other skincare products. Topic #3 Fadogia Agrestis [Chart]( Fadogia Agrestis is a West African plant used in traditional medicine for its potential aphrodisiac and anti-inflammatory properties. There is limited scientific research on the effectiveness and safety of Fadogia Agrestis as a dietary supplement, and its long-term effects are not well understood. However, the plant is increasingly gaining popularity as a dietary supplement for bodybuilding. Specifically, limited studies have suggested that Fadogia Agrestis may lead to a boost in testosterone. This pack of Fadogia Agrestis capsules brings in approximately $108K/month on Amazon. What's Next Fadogia Agrestis is part of the Testosterone Supplements meta trend. Studies have shown that testosterone levels in men have been declining for several decades (and are forecasted to continue to do so). Which is why many men are turning to testosterone-boosting supplements. (Searches for “[testosterone supplements]( have increased by 74% over the past five years). [Turkesterone supplements]( and [tongkat ali supplements]( are in-demand testosterone-boosting products. Topic #4 Silicone Scar Tape [Chart]( Silicone scar tapes are chemical-free tapes for treating scar tissue. They keep the skin tight and covered, which helps speed up recovery. Notably, unlike traditional medical tape, silicone scar tape doesn’t pull or peel off skin when removed, making it pain-free. Silicone scar tape has also grown thanks to social media. Videos mentioning the product have over 3.9 billion views on TikTok. What's Next Silicone scar tapes are part of the MedicalTok meta trend. TikTok has become home to a massive online community dedicated to at-home medical care tips and advice. In fact, according to Forbes, 20% of Americans consult TikTok before they talk to their doctor for health advice. And videos with #medicaltiktok hashtag have generated over 5 billion views on the platform to date. Topic #5 Software Startup Taking Off (Exploding Topics Pro Only) [Chart]( Topic #6 Hockey-stick Growth DTC Brand (Exploding Topics Pro Only) [Chart]( Topic #7 Exponential Product Trend (Exploding Topics Pro Only) [Chart]( Topic #8 Skyrocketing AI Startup (Exploding Topics Pro Only) [Chart]( Topic #9 Exploding New Product Category (Exploding Topics Pro Only) [Chart]( Get access to 24k+ under-the-radar markets, products, and investment opportunities at least 12 months before anyone else. [Try Exploding Topics Pro]( Exploding Topics 548 Market St. Suite 95149 San Francisco CA 94104-5401 USA [Unsubscribe]( | [Change Subscriber Options](