ET: November 7th 2023

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 Beef Liver Powder [Chart]( Searches for “beef liver powder” have increased by 167% over the last 24 months. Beef liver is rich in essential nutrients like iron, vitamin A, vitamin B and zinc. However, many consumers are reluctant to learn how to prepare organs at home. Which is leading to growing demand for beef liver supplements. Besides beef liver powder, trending liver supplements include [beef liver extract]( and [grass fed liver capsules](. What's Next Beef liver powder is part of the Organ Meat Supplements meta trend. We’re seeing growing demand for organ meat in supplement form. In fact, searches for “[organ meat supplements]( have increased by 250% over the past five years. Examples of trending organ meat supplement brands include [Ancestral Supplements]( and [Heart & Soil](. One popular organ meat supplement generates approximately $207K/month on Amazon. Topic #2 Online ADHD Test [Chart]( Online ADHD tests are self-assessment examinations that come in the form of an online quiz. After completing the quiz, the user receives a score that estimates the likelihood of them having ADHD. Demand for doctor-administered ADHD tests has skyrocketed over the last two years. However, appointments are sometimes not available for months. Describing the situation, some psychiatrists say they are “overwhelmed with appointments”. Although not necessarily clinically accurate, a growing number of users are turning to online ADHD tests to self-diagnose. What's Next Online ADHD tests are part of the Online ADHD meta trend. Interest in ADHD has taken social media by storm. The ADHD hashtag has over 3.9 million posts on Instagram. Whereas this hashtag has over 32 billion views on TikTok. The r/adhd subreddit had around 643,000 members in March 2020. This number has increased to over 1.7 million today. People are also increasingly turning to online resources to help manage their ADHD. For example, [ADHD apps]( monitor activity and provide organizational structure designed to help improve focus. Topic #3 Pink Concealer [Chart]( Pink concealers help neutralize the appearance of dark circles, blemishes, and other skin imperfections. They are typically used on areas of the skin with bluish or purple undertones, as the pink color helps counteract those shades. Social media is largely driving this trend (videos about pink concealers have over 189 million views on TikTok). However, interest in this product category is also growing due Maybelline’s pink concealer product. Their pink concealer brings in approximately $139K/month on Amazon alone. What's Next Pink concealers are part of the Skin Tone SkinTok meta trend. The #skintok hashtag has over 18 billion views on TikTok. Thanks largely to #skintok, we are seeing growing demand for products designed to improve skin tone. Examples of trending products in this category include: [Discoloration serums]( treat hyperpigmentation and uneven skin tone. [Tinted serums]( typically contain a blend of active ingredients such as antioxidants, vitamins, and peptides to improve the texture and appearance of the skin. [Glowing sunscreen]( has a pearlescent finish. Searches for this product have increased by 1425% over the past five years. [Barrier creams]( help maintain the skin barrier, protecting it from irritation and dryness. Searches for this product have increased by 171% over the last five years. Topic #4 Anti-Detect Browser [Chart]( Anti-detect browsers are web browsers designed to minimize the digital footprint of their users. These browsers use a combination of techniques (changing user agent strings, modifying the browser’s fingerprint, using a VPN, etc.) to hide or modify a user's device and browser characteristics. They may also block or modify browser features such as JavaScript, cookies, and browser plugins that can be used to track a user's online behavior. What's Next Anti-detect browsers are part of the Data Privacy Tools meta trend. 9 out of 10 Americans consider online privacy an important issue. Which is why we’re seeing growing demand for tools that help with data privacy. In fact, searches for “[data privacy tools]( have grown by 200% over the past five years. Here are a few examples of in-demand data privacy tools: [Atlas VPN]( is a virtual private network (VPN) that provides “military-grade encryption”. [NordPass]( is an encrypted password vault. [PreVeil]( is a B2B encrypted email, file sharing, and messaging service. “Exploding Topics Pro helps me identify trends that no one else is highlighting” [Josh Chapman headshot]( Exploding Topics Pro is the only product that identifies trends at least 12 months before they take off. Which is why 1,000+ VCs and entrepreneurs have signed up so far. Like Josh Chapman, Managing Partner at Konvoy Ventures. As a VC, Josh uses the product to “see around corners”. Which helps him identify underground startups and untapped markets. “Exploding Topics Pro helps me identify trends that no one else is highlighting. Which is extremely valuable to me as an investor.” The best part? You can try Exploding Topics Pro for just $1. So if you want to stay ahead of the curve, try Exploding Topics Pro today. [Try Exploding Topics Pro]( Exploding Topics 548 Market St. Suite 95149 San Francisco CA 94104-5401 USA [Unsubscribe]( | [Change Subscriber Options](