ET: October 31st 2023

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 ADHD Watch [Chart]( ADHD watches are designed to help children and adults with ADHD keep track of their daily tasks. While there is no specific ADHD watch in the market, we’re seeing a growing number of people using traditional smartwatches to help with ADHD. Which has led to an increasing number of companies marketing their existing products as “ADHD watches”. For example, one particular watch, which vibrates silently, is now being marketed as an ADHD watch that can remind people to take their medication. That watch generates approximately $17K/month on Amazon. What's Next ADHD watches are part of the ADHD Products meta trend. ADHD awareness is growing. And some say this increased awareness has incentivized people to seek ADHD-specific products. Some examples of trending ADHD products include: [ADHD chairs]( provide slight movement or stimulation, designed to help the user stay focused and alert. [ADHD apps]( monitor activity and provide organizational structure to help people with ADHD stay on track. [ADHD tables]( have sensory, fidget toys embedded. This way, people can use the toy when feeling anxious or stressed. [ADHD planners]( are organizational tools designed to make it easier to manage time, track goals and focus on tasks. Topic #2 Ceramide Sunscreen [Chart]( Ceramide sunscreens contain ceramides, which are natural lipids found in the outer layer of the skin. They provide broad-spectrum protection against UVA and UVB rays while also replenishing the skin's natural ceramide levels. This can be particularly beneficial for those with dry or sensitive skin, as it can help prevent moisture loss and improve overall skin health. Videos about ceramide sunscreens have over 9.6 million views on TikTok. Interest in this product category is also growing due to the DTC brand Skintific. Searches for “[Skintific]( have grown 8000% over the past five years. What's Next Ceramide serums are part of the Ceramide Skincare meta trend. Examples of trending Ceramide skincare products include: [Ceramide toners]( are designed to balance and hydrate the skin. They are often applied after cleansing to help prep the skin for other skincare products. [Ceramide serum]( is typically lightweight and fast-absorbing, making it ideal for use alongside other skincare products, such as moisturizers and sunscreen. [Ceramide moisturizers]( are particularly beneficial for those with dry or aging skin. Topic #3 CCaaS [Chart]( CCaaS, contact center-as-a-service, describes any customer service platform based in the cloud. Interest in this technology is growing mainly because it is cheaper and faster to implement and maintain than a traditional customer service center. The average cost of setting up a traditional contact center is around $15,000. Whereas, on average CCaaS solutions cost up to $200/month per agent. Furthermore, industry research has shown that for every $1 invested in a contact center infrastructure, approximately $2 will be spent on maintenance. CCaaS reduces these costs because customers pay for the subscription, which covers installation and maintenance. Notably, CCaaS solutions can be installed within five weeks (depending on the complexity required). Whereas it takes a traditional contact center approximately three months to become fully set up. What's Next CCaaS is part of the Customer Service Tech meta trend. 61% of customer care leaders report higher call volumes. And 58% of customer service leaders expect volumes to increase further in the next 18 months. Notably, around half of customer care centers have reported a rise in employee attrition over the last 12 months. Companies are increasingly turning to technology to battle these problems. Which is why the market for technologies like customer service software is forecasted to grow 5x in the next eight years. Topic #4 Liquid Blush [Chart]( Liquid blush is a makeup product used to add color and definition to the cheeks. The product is more heavily pigmented than traditional powder blushes, giving a more natural and long-lasting finish. Liquid blush can also easily blend into the skin for a seamless, “dewy” look. [Rare Beauty]( is a skincare brand seeing a growing demand for their liquid blush. Searches for the brand have grown by 5100% over the past five years. And TikTok videos about their liquid blush product have more than 106 million views on the platform. What's Next Liquid blush is part of the Dewy Makeup Look meta trend. Dewy makeup is a popular makeup trend that involves a lightweight foundation. The dewy look is achieved by using products containing illuminating and hydrating ingredients that enhance the skin's natural luminosity. Interest in this style is growing as part of an overall growing interest in [skinimalism](. A number of celebrities, like Kim Kardashian and Zendaya, have been recently spotted with a dewy makeup look, further driving interest in this style. This makeup style has also become extremely popular on social media. The hashtag #dewyskin has over 416 million views on TikTok. Topic #5 New Emerging AI Platform (Exploding Topics Pro Only) [Chart]( Topic #6 Product Category Gaining Traction (Exploding Topics Pro Only) [Chart]( Topic #7 DTC Brand Taking Off (Exploding Topics Pro Only) [Chart]( Topic #8 Skyrocketing Tech Startup (Exploding Topics Pro Only) [Chart]( Topic #9 Exponential DTC Startup (Exploding Topics Pro Only) [Chart]( Get access to 24k+ under-the-radar markets, products, and investment opportunities at least 12 months before anyone else. 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