ET: October 17th 2023

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 Tranexamic Acid Serum [Chart]( Tranexamic acid serum is a skincare product designed to help with hyperpigmentation and discoloration. Interest in this product category can be mainly attributed to the DTC skincare brand Minimalist. Searches for “[Minimalist tranexamic acid serum]( have increased by 367% over the past two years. One popular tranexamic acid serum generates around $34K/month on Amazon. What's Next Tranexamic acid serums are part of the Tranexamic Acid Skincare meta trend. When applied to the skin, tranexamic acid inhibits melanin production, which can help reduce the appearance of dark spots and melasma. It can also help calm redness and inflammation in the skin, making it a popular ingredient for people with acne-prone or sensitive skin. (Searches for “[tranexamic acid skincare]( have increased by 2150% over the past five years). Examples of trending tranexamic acid skincare products include: [Tranexamic acid moisturizers]( hydrate the skin and help reduce the appearance of dark spots and hyperpigmentation. They’re ideal for oily skin due to their lightweight, fast-absorbing formula. [Tranexamic acid creams]( similar to tranexamic acid moisturizers, hydrate the skin. However, they are typically thicker in texture than moisturizers, making them better suited for people with dry skin. [Tranexamic acid powders]( may provide brightening and anti-inflammatory benefits when mixed with other skincare products. Topic #2 Green Noise [Chart]( Green noise refers to a variant of white noise with a frequency of 500 Hz. The low frequency makes it sound more natural and pleasant to the human ear. This is because many sounds found in nature, such as falling rain or ocean waves, produce low-frequency noise. Growing interest in green noise can be mainly attributed to TikTok. Videos about this type of noise have over 3.7 million views on TikTok. What's Next Green noise is part of the White Noise Alternative meta trend. TikTok has become home to a massive online community dedicated to improving sleep quality. The hashtag #sleeptips has over 550 million views to date. And approximately 30% of American TikTok users say they’ve used a sleeping hack they discovered on TikTok. Videos about sleep sounds have 59 million views on the platform. [Brown noise]( and [binaural noise]( are examples of trending sleeping sounds. Topic #3 Mushroom Elixir [Chart]( Mushroom elixirs are a type of dietary supplement made from various types of mushrooms, such as reishi, chaga, cordyceps, lion's mane, and shiitake. They are often sold in powder or liquid form and can be added to beverages such as coffee, tea, or smoothies. Each mushroom typically has a unique set of health benefits. Combining mushrooms in an elixir can provide a wide range of benefits, such as boosting immunity, reducing inflammation, supporting brain function, and increasing energy. Interest in this product category is partly growing due to the DTC brand Odyssey. Search volume for “[Odyssey mushroom elixir]( has increased by 1300% over the past two years. What's Next Mushroom elixirs are part of the Adaptogen Wellness meta trend. Stress levels among Americans are rapidly rising. Approximately 25% of US adults say they are so stressed that they cannot function properly. Which is why we’re seeing growing interest in natural products that provide stress relief. And adaptogens are a fast-growing sector of this market. Search volume for “[adaptogen]( has grown by 141% over the past five years. [Mushroom gummies]( [rhodiola supplements]( and [shilajit powders]( are trending adaptogen wellness products. Topic #4 Lash Shampoo [Chart]( Lash shampoo is a cleansing solution designed for cleaning and maintaining eyelash extensions. It is usually a foaming solution applied to the lashes and carefully massaged into the lash line to remove dirt, oil, and makeup residue without damaging the extensions. Lash shampoo typically contains non-irritating ingredients, such as tea tree oil, glycerin, and chamomile extract. One popular eyelash shampoo generates around $29K/month on Amazon. What's Next Lash shampoos are part of the DIY Lashes meta trend. At-home lash products have become popular among social media and beauty influencers, who often showcase their own DIY eyelash application techniques and products to their followers. DIY lashes videos on TikTok have over 2.2 billion views, while searches for “[DIY lashes]( have increased by 148% over the past five years. [Lashify]( and [Kiss Falscara]( are two trending brands operating in this space. Topic #5 Emerging DTC Fashion Brand (Exploding Topics Pro Only) [Chart]( Topic #6 Skyrocketing AI Startup (Exploding Topics Pro Only) [Chart]( Topic #7 Breakout Product Category (Exploding Topics Pro Only) [Chart]( Topic #8 Fast-Growing DTC Startup (Exploding Topics Pro Only) [Chart]( Topic #9 Exponential Tech Platform (Exploding Topics Pro Only) [Chart]( Get access to 24k+ under-the-radar markets, products, and investment opportunities at least 12 months before anyone else. [Try Exploding Topics Pro]( Exploding Topics 548 Market St. Suite 95149 San Francisco CA 94104-5401 USA [Unsubscribe]( | [Change Subscriber Options](