ET: October 3rd 2023

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 Nattokinase [Chart]( Nattokinase is an enzyme that is produced by fermenting boiled soybeans with a specific strain of bacteria called Bacillus subtilis natto. Nattokinase is believed to have several health benefits, like supporting cardiovascular health and reducing blood clotting. It may also have anti-inflammatory properties and could potentially help with conditions such as hypertension, deep vein thrombosis, and stroke. Which is why interest in nattokinase supplements is growing. Searches for “[nattokinase supplement]( have increased by 886% over the past two years. This supplement has also seen significant traction on social media. In fact, videos mentioning nattokinase supplements have over 5.4 million views on TikTok. One pack of nattokinase capsules brings in approximately $128K/month on Amazon. What's Next Nattokinase is part of the Young Adult Heart Care meta trend. Heart attacks among Americans younger than 40 have been increasing for the past 10 years. Sedentary lifestyles and poor diets are the main drivers of this trend. Which is why many young people are turning to heart health supplements. In fact, searches for “[heart supplement]( have increased by 133% over the past five years. Topic #2 MagnaCut [Chart]( MagnaCut is a type of stainless steel that’s becoming a popular choice for kitchen knives. (Searches for “[magnacut knife]( have increased by 271% over the past 24 months). MagnaCut has better high-edge retention, resistance and toughness than traditional stainless steel. MagnaCut's corrosion resistance also sets it apart from normal stainless steel knives, making it more resistant to chipping and breaking. What's Next MagnaCut is part of the Premium Knife Steel meta trend. Here are a few examples of trending premium knife steel types: [Maxamet steel]( is best known for its edge retention. [Elmax steel]( is mostly made from Chromium. In addition to being resistant to corrosion, it is one of the easiest steels to sharpen. [S90v steel]( underperforms when it comes to sharpening and maneuvering. However, this steel is often considered the best for wear resistance and edge retention. Topic #3 AI Content Detector [Chart]( AI content detector refers to systems that can detect if a piece of text has been generated by large language models (LLMs). Studies have shown that an increasing number of students are using ChatGPT to write their papers. Freelance writers are also using AI content writers to auto-generate content. Which is what’s driving demand for AI content detectors. And several startups have rushed in to meet this demand. [CopyLeaks]( and [Crossplag]( are trending startups that have launched AI content detectors. Even major anti-plagiarism platforms like Turnitin have integrated AI content detection capabilities into their software. What's Next AI content detectors are part of the AI Capability Control meta trend. AI capability control refers to the management and regulation of AI systems. Specifically, the practice involves setting boundaries, limitations, and guidelines to ensure that AI operates safely, ethically, and responsibly. The rise of powerful generative AI programs like ChatGPT, Midjourney and Dall-E has led to growing concerns about the potential risks and unintended consequences of these systems. Which has contributed to the rise of an anti-AI movement. (Searches for “[anti-AI]( have increased by 214% over the past 12 months). This refers to a growing number of people that support software and policies designed to control AI. Topic #4 Bronzer Stick [Chart]( A bronzer stick is a makeup product designed to give the skin a sun-kissed, bronzed glow. Bronzer sticks can be used to add color to the face, neck, and body. Notably, bronzer sticks come in various shades to match different skin tones. The product has gained significant traction on social media. Videos about bronzer sticks have over 62 million views on TikTok. [Rare Beauty]( is a DTC brand seeing growing demand for their bronzer sticks. (Searches for “[Rare Beauty bronzer stick]( have grown by 6680% over the past five years). What's Next Bronzer sticks are part of the Skin Tone SkinTok meta trend. The #skintok hashtag has 17 billion views on TikTok. Thanks largely to #skintok, we are seeing growing demand for products designed to improve skin tone. Examples of trending products in this category include: [Discoloration serum]( treats hyperpigmentation and uneven skin tone. [Tinted serum]( typically contains a blend of active ingredients such as antioxidants, vitamins, and peptides to improve the texture and appearance of the skin. [Glowing sunscreen]( is a protective skincare product with a pearlescent finish. Searches for this product have increased by 664% over the past five years. [Barrier creams]( help maintain the skin barrier, protecting it from irritation and dryness. Searches for this product have increased by 159% over the last five years. Topic #5 Brand New Product Category (Exploding Topics Pro Only) [Chart]( Topic #6 DeepTech Startup Taking Off (Exploding Topics Pro Only) [Chart]( Topic #7 Skyrocketing Hardware Product (Exploding Topics Pro Only) [Chart]( Topic #8 DTC Brand Gaining Steam (Exploding Topics Pro Only) [Chart]( Topic #9 Exponential AI Startup (Exploding Topics Pro Only) [Chart]( Get access to 24k+ under-the-radar markets, products, and investment opportunities at least 12 months before anyone else. [Try Exploding Topics Pro]( Exploding Topics 548 Market St. Suite 95149 San Francisco CA 94104-5401 USA [Unsubscribe]( | [Change Subscriber Options](