ET: September 12th 2023

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 AIOps [Chart]( AIOps is a set of practices designed to automate IT processes using big data and machine learning. The main benefit of implementing AIOps is that it enables IT teams to identify and address slow-downs or outages faster than more traditional systems. Some companies have reported a 66% decrease in their MTTR (mean time to resolution) after implementing AIOps. Gartner estimates that by 2024, 40% of companies will use AIOps for application and infrastructure monitoring. What's Next AIOps is part of the EverythingOps meta trend. Aligning operations with broader business strategies is an emerging concept among companies seeking to improve performance. Examples of trending operational business practices include: [FinOps]( helps businesses to better manage and optimize their cloud spending. [DevOps]( is a set of business tools and philosophies to increase the speed of application and service delivery. [ITOps]( refers to the alignment of various business units to acquire and maintain physical IT assets. [SecOps]( refers to the collaboration between operations and cybersecurity to automate security and operations tasks. Topic #2 Magnesium Bisglycinate [Chart]( Magnesium bis-glycinate is a mineral-based dietary supplement. Some research suggests that the compound may help with menstruation cramps and pregnancy-related health issues. However, the main driver behind the increased interest in magnesium bis-glycinate is that it may help maintain healthy blood pressure and blood sugar levels. Magnesium bis-glycinate’s popularity has also grown thanks to social media. Videos about the supplements have over 198 million views on TikTok. One popular pack of magnesium bis-glycinate capsules generates approximately $190K/month on Amazon. What's Next Magnesium bis-glycinate is part of the Magnesium Deficiency meta trend. The Western diet contains very little naturally-occurring magnesium. In fact, estimates suggest that 50% of Americans have a magnesium deficiency. Which is driving demand for magnesium supplements. (Search volume for “[magnesium supplements]( has grown by 61% over the past 24 months). [Magnesium gummies]( [magnesium capsules]( and [magnesium powders]( are trending forms of magnesium supplements. Topic #3 Embedded Investment [Chart]( Embedded investing is the integration of investing functionality into non-financial products or services. Interest in this technology is growing largely due to an increasing number of companies integrating embedded investment into their apps. For example, Venmo and PayPal now allow users to invest in crypto and make deposits on trading platforms. Elon Musk has also laid out his vision of turning X into an embedded finance company. Additionally, several startups are launching end-to-end embedded investment solutions, making it easy for companies to integrate investing into their platforms. What's Next Embedded investment is part of the Embedded Finance meta trend. Search volume for “[embedded finance]( has grown by 966% over the past five years. Embedded finance is an umbrella term that describes financial services integrated into existing platforms, often with a focus on providing convenience or added value to users. Some VCs describe embedded finance as essentially “making every company a fintech company”. [Embedded insurance]( and [embedded lending]( are examples of trending embedded finance tools. Topic #4 Hair Toppers [Chart]( Hair toppers are hairpieces designed to cover thinning hair or bald spots on the crown of the head. They are typically smaller than full wigs and can be attached to existing hair with clips or tape. Hair toppers are also known as “hair enhancers” or “hair extensions”, and they come in various styles, colors, and lengths to match the wearer's natural hair. This product category has also gained significant traction on social media. In fact, videos about hair toppers have over 521 million views on TikTok. What's Next Hair toppers are part of the HairTok meta trend. The #hairtok hashtag has over 81 billion views on TikTok. And having a presence in this community has become a go-to marketing strategy for many DTC hair care companies. Here are a few examples of trending HairTok products: [Heatless curlers]( are rods that can curl straight hair without needing to use heat. Specifically, the hair is wrapped around the rod and fixed in place using clips and scrunchies, resulting in wavy hair once the rod is removed. [Rosemary oil]( is a liquid oil extracted from the rosemary plant. Thanks largely to TikTok (videos mentioning the product have over 205 million views on the platform), rosemary oil is becoming an increasingly popular method of preventing hair loss. [Hair peptide serums]( are typically applied directly to the scalp and hair and can be used on a daily basis to help improve the look and feel of the hair. Topic #5 Exploding AI Platform (Exploding Topics Pro Only) [Chart]( Topic #6 Brand New Product Category (Exploding Topics Pro Only) [Chart]( Topic #7 DTC Startup Taking Off (Exploding Topics Pro Only) [Chart]( Topic #8 Niche Product Gaining Traction (Exploding Topics Pro Only) [Chart]( Topic #9 Exponential Supplement Startup (Exploding Topics Pro Only) [Chart]( Get access to 15k+ under-the-radar markets, products, and investment opportunities at least 6 months before anyone else. [Try Exploding Topics Pro]( Exploding Topics 548 Market St. Suite 95149 San Francisco CA 94104-5401 USA [Unsubscribe]( | [Change Subscriber Options](