ET: August 22nd 2023

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 Data Storytelling [Chart]( Data storytelling is the process of presenting data insights using narration and visualization. This technique is trending largely because it helps businesses present and act on complex information. Popular data platforms like Tableau and Yellowfin have launched automated data storytelling platforms, which is further increasing interest in this approach. Interest in data storytelling is predicted to see significant future growth. According to Gartner, 75% of all data will be consumed via data storytelling by 2025. What's Next Data storytelling is part of the Wasted Data Utilization meta trend. Approximately 75% of the data companies collect remains unused. Furthermore, 60% of investments in analytics capabilities go to waste because insights aren’t utilized properly. Which is why 93% of organizations indicate they plan to spend more to strengthen their data and analytics capabilities. And utilizing unused data is one of the top priorities cited by companies that feel that their data is being underutilized. Which explains why both [AI analytics]( and [data visualization]( are trending. Topic #2 Nap Earrings [Chart]( Nap earrings are small, comfortable earrings that can be worn by side sleepers. A number of celebrities have been spotted wearing nap earrings, which partly explains the increased interest in this product category. Additionally, this product has received quite a bit of traction on social media. Videos about nap earrings have over 23.2 million views on TikTok. We're also seeing subcategories of nap earrings starting to emerge. For example, [flat-back earrings]( are starting to trend as a nap earring subcategory. What's Next Nap earrings are part of the TikTok-Trending Jewelry meta trend. In fact, the #jewelry hashtag has generated 32 billion video views on TikTok. For example, [permanent jewelry]( has grown largely thanks to TikTok (videos about permanent jewelry have racked up 359M views to date). [Preppy jewelry]( is another emerging category on TikTok. The #preppyjewelry hashtag has over 242 million views on TikTok. Topic #3 Rubber Base Gel [Chart]( Rubber base gel is a base coat gel polish. This gel is highly elastic and flexible which can help to strengthen weak, dry, splitting, or brittle nails. Interest in this product category is growing largely because of a brand called FZANEST. (Searches for the brand have increased [by 2000% over the past two years]( Videos about the brand have over 514 million views on TikTok. FZANEST’s rubber base gel brings in approximately $25K/month on Amazon. What's Next Rubber base gels are part of the Nail Strengthener meta trend. Approximately 27% of women have brittle nails. Which is why interest in nail strengtheners is growing. (Searches for “[nail strengthening treatment]( have increased by 4x over the past two years). And videos about nail strengthening products have 65 million views on TikTok. Topic #4 Phygital [Chart]( Phygital is a term that combines the words “physical” and “digital”. Specifically, it refers to integrating physical and digital elements to create a seamless and enhanced customer experience. Interest in phygital is growing primarily because major brands are integrating this strategy into their operations. For example, Nike’s House of Innovation store in NYC features a digital stadium where people can try their sneakers using AR technology. And Sephora has opened a physical shop that includes a virtual reality lab. What's Next Phygital is part of the Hyper-Personalization meta trend. Searches for “[hyper-personalization]( have grown by 200% over the past two years. Hyper-personalization essentially treats each individual user as a unique customer segment. Deloitte defines hyper-personalization as “the most advanced way companies can target a single consumer”. This trend is heavily driven by consumers themselves. According to McKinsey, 71% of consumers demand personalization, and 76% of customers are frustrated when a company does not personalize their offerings. Which explains why major players in the banking, healthcare and retail sectors are investing heavily in hyper-personalization solutions. “Exploding Topics Pro gives us a huge competitive advantage” [Eric Siu headshot]( Exploding Topics Pro is the only product that identifies trends at least 6 months before they take off. Which is why over 2000 entrepreneurs and investors have signed up so far. Like Eric Siu, angel investor and founder of Clickflow. Eric recently told us that “Exploding Topics Pro gives us a huge competitive advantage”. Specifically, Eric uses the product to “spot non-obvious opportunities for products, features, investments and more.” The best part? For a limited time, you can try Exploding Topics Pro for just $1. So if you want to stay ahead of the curve, try Exploding Topics Pro today. [Try Exploding Topics Pro]( Exploding Topics 548 Market St. Suite 95149 San Francisco CA 94104-5401 USA [Unsubscribe]( | [Change Subscriber Options](