ET: April 11th 2023

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 Caffeine Eye Serum [Chart]( Caffeine eye serums are water-based treatments that constrict blood vessels around the eyes, which reduce puffiness. Additionally, these serums reduce reactive oxygen species that harm the skin, helping to prevent under-eye bags and dark discoloration. One trending caffeine-infused eye serum is made by The Ordinary (searches for “[The Ordinary caffeine eye serum]( have grown by 500% in the last five years). The Ordinary’s eye serum generates around $72K/month on Amazon. What's Next Caffeine eye serums are part of the Caffeine Skincare meta trend. Caffeine is becoming an increasingly-popular skincare ingredient. According to the Cleveland Clinic, caffeine’s antioxidant properties can help protect, brighten and soothe the skin. Examples of trending caffeine-based skincare products include: [Caffeine scrubs]( are exfoliators that help clean and soothe the skin. [Caffeine wash]( tightens the skin, making it look more youthful. Whereas [Mcaffeine]( and [Youth to the People]( are trending beauty brands that sell caffeine-based skincare products. Topic #2 AI Music Generator [Chart]( AI music generators describe any AI-powered software capable of generating new music and sounds. Specifically, the program collects and analyzes a large catalog of songs. And uses this dataset to train the AI. Based on this training, the AI can create new music from scratch. In addition to producing original work, certain musicians use AI music generators to assist them in their creation process. [Boomy]( and [Soundraw]( are examples of trending AI-powered music generator platforms. What's Next AI music generators are part of the Synthetic Media meta trend. Searches for “[synthetic media]( have increased by 225% over the last five years. Synthetic media is any content created using artificial intelligence. Interest in this technology is growing primarily because it allows businesses to produce content faster and cheaper than creating content manually. This, in turn, allows for the development of hyper-personalized content at scale. [AI video software]( [AI image enhancers]( and [AI writing software]( are examples of synthetic media tools. Topic #3 Smart Bassinet [Chart]( Smart bassinets are tech-enabled beds that use subtle movements and sounds designed to soothe. Smart bassinets are often self-responsive, meaning they can detect when a baby cries and react with sounds and movements to stimulate sleep. Interest in this product category is growing partly due to the SNOO bassinet, made by the Happiest Baby brand. (Searches for “[snoo bassinet]( have increased by 210% over the last five years.) The SNOO bassinet has attracted plenty of attention because a number of celebrity couples (Ashton Kutcher and Mila Kunis, Jessica Biel and Justin Timberlake, etc.) reportedly use it for their children. What's Next Smart bassinets are part of the Baby Sleep Tech meta trend. Tech-savvy Millennials and older members of Gen Z are becoming first-time parents. Which is why demand for baby tech accessories is growing (searches for “[baby tech]( have increased by 64% in the last 24 months). Overall, the global baby tech market is forecasted to grow 2.5x in the next eight years. Technologies that help babies sleep are an especially fast-growing part of this market. [Smart baby monitors]( [smart night lights]( and [baby sound machines]( are examples of trending baby sleep gadgets. Topic #4 ADHD Supplement [Chart]( ADHD supplements are designed to help improve attention and focus in individuals with ADHD. Examples of popular ADHD supplements include omega-3s, iron, magnesium, zinc, vitamin C, and melatonin. However, growing interest in this product category can be mainly attributed to nootropics. Specifically, people are increasingly using nootropics to help with their ADHD. In fact, searches for “nootropics for ADHD” have increased by 850% over the last 5 years. What's Next ADHD supplements are part of the Focus Supplements meta trend. Searches for “[focus supplement]( have increased by 72% over the last six months. Focus supplements are growing alongside growing demand for brain and cognitive supplements. Cognitive function supplements currently only make up approximately 3% of total supplement sales. However, demand for cognitive supplements is growing rapidly (sales increased by 64% last year). [Alpha Brain]( [Noocube]( and [Qualia Mind]( are trending DTC brands that sell supplements designed to help with focus. Topic #5 AI Podcast Startup Taking Off (Exploding Topics Pro Only) [Chart]( Topic #6 New DTC Product Category (Exploding Topics Pro Only) [Chart]( Topic #7 Rapid Growth Open Source Tool (Exploding Topics Pro Only) [Chart]( Topic #8 Massive Skincare Trend (Exploding Topics Pro Only) [Chart]( Topic #9 Exponential Niche AI Tool (Exploding Topics Pro Only) [Chart]( Get access to 14k+ under-the-radar markets, products, and investment opportunities at least 6 months before anyone else. [Try Exploding Topics Pro]( Exploding Topics 548 Market St. Suite 95149 San Francisco CA 94104-5401 USA [Unsubscribe]( | [Change Subscriber Options](