ET: December 20th 2022

[Exploding Topics Logo]( Presented by: [Exploding Topics Pro Logo]( Here’s this week’s list of rapidly trending topics, insights and analysis. Topic #1 Dog Talking Buttons [Chart]( Dog talking buttons are recordable buttons that play a word or phrase when pressed. This way, dogs can “speak” to their owners. For example, a dog’s owner can record the phrase “ball” onto a button. The dog can learn which button says the word “ball,” and thus, press that button whenever they want a ball. Interest in this product category initially grew because dogs using these buttons to communicate with their owners went viral on TikTok. This interest led to a growing number of DTC startups launching dog talking buttons. In fact, one popular set of talking buttons brings in approximately $65K/month on Amazon. What's Next Dog talking buttons are part of the Pets of TikTok meta trend. TikTok has become home to a massive online pet community. The hashtag #petsoftiktok has over 67 billion views on the platform. Examples of TikTok-viral pet products include [dog bed stairs]( and [pet odor eliminator sprays](. Topic #2 TinyML [Chart]( TinyML is a technique that shrinks deep learning networks to fit onto small hardware. This process takes edge computing to the extreme by allowing small devices to quickly process data without experiencing latency issues. Approximately 15.2 million units of TinyML chipsets were shipped two years ago. This number is forecasted to grow to 1.2 billion units this year (a 164x increase.) What's Next TinyML is part of the Edge Computing meta trend. Edge computing is when data is processed locally (for example, by a nearby device vs. being sent to the cloud.) Some of the advantages of edge computing include improved privacy, security, latency and load balancing. Overall, the edge computing market is forecasted to grow 7x by 2028. Topic #3 Psychobiotics [Chart]( Psychobiotics are bacteria that impact the bacterial-brain relationship. Probiotics and prebiotics are both examples of psychobiotics. Certain studies have linked consuming psychobiotics to better sleep quality, lower stress levels and improved mood. Rising levels of stress and anxiety have also fueled increased interest in psychobiotic products. Furthermore, demand for psychobiotics is expected to grow considerably as over 50 million Americans already suffer from various sleep disorders. And, according to the National Institute of Health, this number is set to increase in the coming years. In fact, one popular psychobiotic generates approximately $250K/month on Amazon. What's Next Psychobiotics are part of the Microbiome Therapeutics meta trend. The number of microbiome therapeutics studies published increased by 15% last year, suggesting that the space is getting more attention. [Synbiotics]( [prebiotics]( and [postbiotics]( are examples of trending microbiome therapeutics. And it’s looking like this space has plenty of future growth — the market for microbiome therapeutics is expected to increase 10x over the next five years. Topic #4 OTT Platform [Chart]( OTT (“over-the-top”) platforms are media services that bypass traditional content distribution channels (TV, radio, cable, etc.). Netflix, Disney+ and Hulu are examples of well-known OTT platforms. But interest in this product category is trending mainly due to niche media brands launching their own streaming services. These brands are increasingly choosing pre-built OTT platforms because they handle payments, membership levels, content recommendations, streaming and ad delivery. [OTT video]( remains the most popular type of OTT platforms. There will be approximately 3.28 billion OTT video users by the end of this year (up from 3.08 billion in 2021). Other types of trending over-the-top platforms include [OTT stories]( [OTT movies]( and [OTT shows](. What's Next OTT platforms are part of the Personalized Content meta trend. Searches for “[personalized content]( have increased by 83% over the last 24 months. 75% of consumers have tried a new shopping behavior in the past year, illustrating that consumer loyalty is up for grabs. And content personalization is emerging as a way to both attract new customers and retain existing ones. In fact, companies that personalize digital content see higher consumer repurchase rates (81% compared to 74% for companies that don’t personalize.) “Exploding Topics Pro gives us a huge competitive advantage” [Eric Siu headshot]( Exploding Topics Pro is the only product that identifies trends at least 6 months before they take off. Which is why over 2000 entrepreneurs and investors have signed up so far. Like Eric Siu, angel investor and founder of Clickflow. Eric recently told us that “Exploding Topics Pro gives us a huge competitive advantage”. Specifically, Eric uses the product to “spot non-obvious opportunities for products, features, investments and more.” The best part? For a limited time, you can try Exploding Topics Pro for just $1. So if you want to stay ahead of the curve, try Exploding Topics Pro today. [Try Exploding Topics Pro]( Exploding Topics 548 Market St. Suite 95149 San Francisco CA 94104-5401 USA [Unsubscribe]( | [Change Subscriber Options](