Newsletter Subject

[Expensify] Magic links make signing in faster, easier, and more secure

From

expensify.com

Email Address

davidb@expensify.com

Sent On

Fri, Apr 21, 2023 04:21 AM

Email Preheader Text

Our goal is to make Expensify a little better every day in every way, and today's the day that we up

Our goal is to make Expensify a little better every day in every way, and today's the day that we upgrade a very important flow: signing in. tl;dr - Starting today, you don't need your password to sign in. Instead, we send a "magic link" to your email/phone to confirm you are you, and you are let in with a click. This is a phased roll-out so some of you will see this change sooner than others. This is called a "passwordless" signin flow, which is widely recognized by the security industry as being a much better balance of security and convenience than the traditional password, for the following reasons: - The only way to remember a different password for each service is to make each password super simple, which is easy for an attacker to crack. - The only way to make a password hard to crack is to make it hard to memorize, which means you generally share the same password between many services. But then when one service is hacked, the attackers get access to all the others. - The only way to not share secure passwords between sites is to use a password manager to store them all, which makes them [a lucrative target](. - The only way to protect against mass leak of all your passwords is to change them frequently but [changing your password often is actually insecure too](. No matter how you slice it, passwords are a bad solution to an important problem. It's been over a century since [speakeasies stopped using passwords]( in the prohibition era 1920's, it's long past due we stop using them to secure our most important financial data. So here's how Expensify's new signin process works: - Imagine you go to expensify.com, or install the Expensify app. - You enter your email address or phone number to sign in. a. Note: If your company uses SAML or SSO for signin (either of which might prompt you for a password), those keep working – you are unaffected. - A "magic link" will be emailed/texted to you – just click that link (or manually enter the "magic code"), and voila, you are signed in, quickly and securely, like magic! a. Note: If you've [enabled two-factor authentication (2FA) using a "one time password" (OTP) authenticator]( – which is a mouthful, but it's actually very easy and we strongly recommend it – you'll be asked to enter your signin code after clicking the magic link. - Your app will stay signed in unless we need to re-confirm your access (eg, if you change your account’s login email or phone number), at which time a new magic link will be sent to reauthenticate you. It's a much better, safer, easier, and more convenient flow, and is fully rolled out for all accounts that formerly used Expensify passwords. Other than just enjoying this new feature, you shouldn't need to do anything special. However, it's probably a good time to: - Update your mobile app, to make sure it has the latest magic signin flow. - Review your Secondary Logins under Settings > Account > Account Details > Secondary Logins to ensure your logins listed are updated. - Secure your account through [two-factor authentication (2FA)]( This is just one of many, many layered defenses Expensify has to protect your account data and financial flows. That now includes PCI level 1 certification, the highest level of security for businesses that manage credit card data. If you have any questions at all about this new way to secure your account, just respond to this email and we'll help you out. Thanks! -david Founder and CEO of Expensify Questions? Ask me on Twitter! [@dbarrett]( PS: This is probably obvious, but just in case you are wondering why we care so much about security: Expensify isn't just a place you go to talk. We process billions of real dollars. Accordingly, securing your account means securing your [Expensify Card](, your [next day reimbursement](flow, your [invoiced income]( and [bill payments](. We are a single superapp that not only handles every financial flow for your business, but with our focus on Send/Request Money in [New Expensify](, also your personal payments. So I hope you'll take the security of your account as seriously as we do! Sent by: Expensify, Inc. - 548 Market St #61434 - San Francisco, CA 94103 To unsubscribe, please click [here](

Marketing emails from expensify.com

View More
Sent On

02/08/2024

Sent On

11/06/2024

Sent On

07/06/2024

Sent On

01/05/2024

Sent On

29/01/2024

Sent On

05/01/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.