💰 Huge price drop on Examine+ membership

Examine analysis is now more affordable.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Examine]() [View in browser](=) Hey there, Big news! We decided to drop the price of the [Examine+](=) membership from $29 per month to $19 per month to make it more affordable for you. [Meme of a train pushing away a school bus. Examine+ membership is now just $19/month.](=) Yes, that’s right, we’re announcing a price drop instead of a price increase. And there’s no catch! [Click here](=) to take advantage of this price drop and read more about the membership! But wait, there’s more! 😉 As part of our quest to make the membership more affordable, you can [become a lifetime Examine+ member at a one-time discounted price of $349](=), which is drastically lower than the old $987 lifetime price, and equates to only $5.82 per month when spread over five years. [Meme of a train pushing away a bus. $19 monthly plan is now $5.82 per month for lifetime plan.](=) This offer ends on Friday. If you want to be reminded of this offer on Friday, [click here](=). Why are we lowering prices? After a year of historic inflation and everyone raising their prices, what kind of company dramatically lowers their prices? Examine is that kind of company. We’re a small team of regular people, more akin to a public health organization than a mega-corporation that’ll do anything to improve the bottom line. For example, while I’m the co-founder of Examine, I live in a pretty standard, unfancy two-bedroom apartment. My co-founder Sol and I cap our salaries to ensure we're contributing to an equitable working environment, and all Examine team members participate in profit sharing. This ethos stems from our upbringings. Because my last name is Patel, people sometimes presume my parents were doctors or engineers. Nope! My mom was a full-time waitress and nearly full-time student (if you’re reading this, hi mummy!), who was a single mom with no child support. She slept on the couch, and my bartender uncle was my roommate. I got financial assistance for school lunches, and I didn’t have some things that other kids had growing up — health insurance, birthday parties, and so on. Yet I was lucky in countless other ways that ultimately led me down the path to Examine. And along the way, I picked up some real-life experience in how limited finances can get in the way of health and happiness. This especially applies to our readers who need the most evidence-based help with chronic illness, some of whom can’t afford a membership due to budgeting every last dollar. Long story short: after many lengthy conversations over at Examine, we decided to go the highly unconventional route and drop prices. At the end of the day, we sincerely want to help out and pay it forward. Be the change you wish to see in the world, ya know? 🙂 You said there’s no catch. But really, what’s the catch? There’s no catch for you, but there is (sort of) a catch for us. This price cut is risky for our bottom line. We hope that it’ll end up being at least revenue-neutral in the long run by keeping customers for longer and attracting new customers, but in the short term it may cut revenue by up to 20%. Ouch. We already operate on thin margins because we pay our staff fairly and take lots of time and money to scour heaps and heaps of studies. Plus we only generate revenue from people buying our [single Examine+ membership](=), rather than through typical sources like ads, corporate partnerships, and other questionable methods that can introduce conflicts of interest. Perhaps this email resonates with you. Maybe you love science or scrappy independent companies, or like us you also want to pay it forward. If you’d like to help us out, there’s one small thing you could consider … You can help by becoming a lifetime member As a recap, you can get a lifetime Examine+ membership at a [one-time discounted price of $349](=). We won’t be offering this lifetime discount anywhere else — it’s not on our website or social media. It’s a one-time email offer as a thank you for your support. Over five years, that comes out to just $5.82 per month. We have lifetime members who signed up a decade ago who are still benefiting from their wise decision back then. Side note: Might this encourage you to live to a ripe old age to maximize the worth of your Examine+ lifetime membership? Maybe. We can’t rule it out. 🤔 No matter how many cool features we add (and there are a couple of really exciting ones in the pipeline), you’ll never have to pay extra for them. Lifetime access to Examine could be one of the best investments you’ll ever make for your health. Lifetime memberships allow us to project our revenue much more accurately than monthly ones do. And that directly helps both Examine and our readers: - The more accurately we can project our revenue, the easier it is to hire more researchers much sooner rather than much later. - The more researchers we can hire, the better our research analysis is. - The better our information is, the higher we rank in Google searches. - The higher we rank with Google, the more people visit Examine. - The more people visit Examine, the more memberships we can sell, the better our information gets, and the more people we can help. If you choose the lifetime route, it’s a win-win: you lock in this one-time super-low price for life, and we get to improve our information much faster. You don’t need to worry about regretting your lifetime purchase. We have a 60-day no questions asked money-back guarantee. It’s part of Examine’s commitment to transparency and honest business practices. --------------------------------------------------------------- Thank you so much for being an Examine reader. If you have any questions, thoughts, or suggestions, please don't hesitate to reply to this email. Sincerely, Kamal Co-founder, Examine Follow us on: [Facebook]( [Twitter]( [LinkedIn]( [Instagram](=) [About Examine](=) | [Careers]( | [Member’s Area]( [Unlock Examine+](=) PO Box 592, Station-P, Toronto, Ontario M5S 2T1 [Switch to once-a-month emails](=) | [Opt out of all emails](