For {NAME} - "Be Authentic." – Simon Sinek

"Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers." – Simon Sinek [Image]( Rule #7: Be Authentic. This is for you... {NAME}. “Every decision we make in our lives, it’s our way of saying something about who we are and what we believe. This is why authenticity matters. This is why you have to say and do the things you actually believe. Because the things you say and do are symbols of who you are. And we look for those symbols so we can find people who believe what we believe. So if you’re putting out false symbols, you will attract people to those symbols. The companies that are crystal clear on what they believe and they’re consistent in what they do, and everything they say, and everything they do serves as a symbol of the set of values and beliefs. We use those symbols to say something about who we are. We surround ourselves with the people and the products, and the brands, that say something about who we are. And when we can find the people who believe what we believe, we’re weirdly drawn to them. And so the more you can give of yourself, the more you can give of what you believe, the more you can discipline, say and do the things you actually believe, strange things start to happen.” Learn more in my book, The Top 10 Rules for Success: [( #Believe PS. Want to make money from your ideas? --> [Image]( Toronto Dance Salsa, attention: Evan Carmichael 5095 Yonge Street Toronto Ontario M2N 6Z4 CANADA [Unsubscribe]( | [Change Subscriber Options](