Declassifying secrets- the DOXA Army revival

With declassification of Swiss Army records Reissue of the iconic Doxa Army now in a non-limited edition Doxa brought back the iconic Doxa Army diver’s watch, first issued by the army in the 60s. The new version comes with an additional camouflage NATO strap included in the box with each timepiece. It’s difficult to find a brand of tool watches with more history or pedigree than Doxa. From the 1930s, through the quartz crisis of the 1980s, they created a brand around a concentrated emphasis on the purpose-made tool watch, garnering the attention of hardcore divers and adventure amateurs alike. While the brand have been operating since 1889, it wasn’t until 1967 that the company focused solely on professional diving watches. Doxa’s release of the Sub 300 marked a pivotal point for the brand, as it was a runaway hit. It followed the simple formula of pairing technological prowess, but priced lower than its contemporaries. Declassified The Swiss Army established a unique unit of military divers trained to become an elite corps in 1966. The first diver from the corps began training in 1968, and at about the same time, the Doxa Sub 300T passed a tough battery of tests devised by the Swiss Army so that the watch could become standard equipment provided to its divers. In 1969, the brand and the Swiss Army went one step further, co-developing a timepiece to meet their special requirements. And thus, the Doxa Army was born. Up until last year, Doxa couldn’t even mention this achievement, but as soon as the Swiss Army declassified certain old records, a door was opened for Doxa.MRP: Starting ₹2,07,000 For more information, please call our Luxury Watch Helpline on [+91 8725028899](tel:08725028899), [+91 8725028883](tel:08725028883) [Click here to connect with us on WhatsApp]( Simple, reliable with solid fit and finish Doxa unveiled the sought-after Army in stainless steel with two distinct bezel styles to choose from. Measuring 42.5mm in diameter and 44.5mm from lug to lug, the case is 11.95mm thick. The cushion-shaped case ensures that this chunky watch can easily be accommodated on even smaller wrists. A dive-ready 300m of water resistance is ensured by solid steel casebacks and screw-down crown, and flat sapphire crystal is used for the glass. Both models have fully demarcated countdown scales, but one has a bronze bezel ring with a green ceramic inset while the other has a more traditional design with a black ceramic insert, positioned within a stainless steel outer ring. MRP: Starting ₹2,07,000 For more information, please call our Luxury Watch Helpline on [+91 8725028899](tel:08725028899), [+91 8725028883](tel:08725028883) [Click here to connect with us on WhatsApp]( Suiting more with an extra Camouflage NATO strap An additional NATO camouflage strap is included in the box with each Doxa Army. The special travel case features the original camouflage pattern of the Swiss Army’s field uniform from the time. The Doxa Army was produced during the 70s. These timepieces were a rare breed both in terms of quantity and Doxa’s history. In 2021, Doxa decided to relaunch the ‘Army’. Following the introduction of the ceramic DOXA Army Watches of Switzerland Edition In April(only 100 made), DOXA is adding it in stainless steel to its non-limited line-up, a model highly anticipated by the entire DOXA community. MRP: Starting ₹2,07,000 For more information, please call our Luxury Watch Helpline on [+91 8725028899](tel:08725028899), [+91 8725028883](tel:08725028883) [Click here to connect with us on WhatsApp]( The Doxa Army in a nutshell - Case: Steel, 42.5mm - Glass: Sapphire crystal - Caseback: Closed, steel - Water resistance: 300m - Dial: Beige, with black and orange - Functions: Hours, minutes, seconds, date; 60-minute timer - Movement: Automatic calibre ETA 2824; 42-hour power reserve - Strap: Steel, rubber, extra NATO with green option The Doxa Army offers the perfect mix of aesthetics and technical specifications for those who seek a vintage experience and something that was literally good enough for the Swiss Army. MRP: Starting ₹2,07,000 For more information, please call our Luxury Watch Helpline on [+91 8725028899](tel:08725028899), [+91 8725028883](tel:08725028883) [Click here to connect with us on WhatsApp]( [Discover all watches from Doxa]( [Twitter]( [Facebook]( [Instagram]( [YouTube]( Ethos Watch Boutiques A chain of premium and luxury watch boutiques You are receiving this email because you signed up for communications on our website/at our store. 1st floor, Global Gateway Tower A, MG Road, Sector 26, Gurugram [Unsubscribe](