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H. Moser’s new Pioneer is Mega Cool, literally

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ethoswatches.com

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pranav@ethoswatches.com

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Sat, Oct 16, 2021 06:34 AM

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A fine example of a luxury athleisure watch. Presenting H. Moser & Cie.’s Pioneer Centre Second

A fine example of a luxury athleisure watch. Presenting H. Moser & Cie.’s Pioneer Centre Seconds—the Mega Cool edition and others The latest in a line of elegant sport watches from H. Moser, the Mega Cool exemplifies the brand’s melding of fine watchmaking and superior design A deep turquoise dial, with a sunburst pattern where the rays seem to originate from the focal point and disperse—just enough for the anthracite grey indexes and hands to glisten, when greeted with natural light. This is the spanking new Pioneer Centre Seconds Mega Cool watch, unveiled at this year’s digital edition of Watches and Wonders Geneva. Replete with a matching fabric strap in the same hue, the watch strikes a fine balance between classic—without being boring—and a bit of irreverence for traditional norms that would leave no room for experimentation. H. Moser & Cie.’s idea behind this watch is to reminisce about all the good times and the exotic locales that one visited prior to the COVID-19 pandemic, and how hope springs eternal. While the coronavirus health crisis has taken a toll on people’s physical and mental health around the globe, it's the brand's hope that one day we will all be able to get back to the erstwhile idea of a ‘normal’ life and celebrate its joyous moments. Let’s take a closer look at the Pioneer Centre Seconds Mega Cool and other splendid creations from this collection. MRP: Starts at ₹10,90,000 For more information, please call our Luxury Watch Helpline on [+91 8725028899](tel:08725028899), [+91 8725028883](tel:08725028883) [Click here to connect with us on WhatsApp]( The Pioneer Centre Seconds: Cool watches with refined engineering and a bold appeal The Mega Cool is the latest in a line of Pioneer Centre Seconds watches that are brought to life by the in-house HMC 200 movement with a regulating organ developed by H. Moser & Cie.’s sister company, Precision Engineering AG. Decorated with the famous Moser double stripes on the bridges and the main plate, and equipped with a large engraved oscillating weight—it packs a minimum power reserve of three days. And with the 42.8mm case being water-resistant to 120m, it’s just the perfect everyday watch for taking on life with full force! But what really stands out in every version of this timepiece is the resplendent ‘fumé’ or ‘smoked’ dial—a signature for all watches in the Pioneer collection. Here, the dial colour appears to graduate from a solid hue in the centre, and forms a dark ring that circles the dial right at the periphery, where one normally finds a chapter ring. This ensures complete attention on the dial as it enhances the focus on the hour markers and the hands. Pioneer Centre Seconds—high on design, tough on mechanics First launched in 2015, the Pioneer Centre Seconds range from H. Moser & Cie. has quickly established itself in the league of extraordinary wristwatches that showcase minimalism without compromising on the technical aspects. It is part of the Pioneer collection—not your ordinary everyday sport watch. It is classy yet robust, and is perfect for a formal dinner engagement as well as something more outdoorsy, complete with Moser’s USP of experimenting with unconventional choices when it comes to dial colours. True to the brand’s tagline—‘Very rare’—each Moser timepiece is crafted in a manner that reflects the brand’s DNA of timeless design for a contemporary world. Here, we break down why the Pioneer Centre Seconds stands out in a sea of watches that present an aesthetic of dressy-meets-sporty, as we take a closer look at the bold colours of this very contemporary line of elegant sport watches. H. Moser & Cie. and the in-house factor for extreme precision and performance While H. Moser & Cie. are still an independent, family-run company, they’ve ensured that their watches are at par, perhaps even better at times, when compared with brands that are part of large conglomerates. They follow stringent measures and exacting standards when it comes to watchmaking and in-house manufacturing at their Schaffhausen-based facility where presently, they produce 1,200 watches annually with a staff strength of about 55. All their watches are developed and built in-house, and are powered by one of their eight HMC proprietary movements, with innovations aplenty. Their escapement modules and other crucial components are developed, produced and assembled by Moser’s sister company, Precision Engineering AG—part of Moser Watch Holding. While all movements are conceived and developed exclusively at the manufactory, each watch is crafted and finished by hand. Even the components of the regulating organs, including hairsprings and escapements, are produced in their workshops. The brand have mastered the art of expressing their creativity through uncluttered and functional mechanisms that embody a rare degree of complexity. In 2013, the company had also revamped their structure and organisation that was aimed at optimising production. “H. Moser’s new visual identity represents a step in the direction towards which we wish to steer the brand. The brand’s new visual identity, which makes a better match with its values, is the first visible sign of this evolution. It symbolises our vision of a fine watchmaking brand with an elegant twist,” CEO Edouard Meylan had explained in an official statement back then. Pioneer Centre Seconds Mega Cool—Moser’s brilliance in a Mega Cool avatar This new turquoise-dial version is an uber-luxe timepiece with not just an extremely modern architecture but also one that exudes unisex vibes. Replete with a matching fabric strap in the same hue, the watch strikes a fine balance between classic and contemporary. This 'athleisure' timekeeper is perfect for any situation and its versatile nature allows it to be paired with a leather, rubber or even a textile strap. The highly polished steel case offers water resistance up to 120m, as it frames the iridescent ‘blue lagoon’ or turquoise dial—designed by the brand to evoke nostalgia of the tropical waters that surround resort vacation destinations. MRP: ₹11,70,000 For more information, please call our Luxury Watch Helpline on [+91 8725028899](tel:08725028899), [+91 8725028883](tel:08725028883) [Click here to connect with us on WhatsApp]( What sets the Mega Cool dial apart—Moser’s new ‘transparent’ logo, and the Globolight hands The captivating dial of the Pioneer Centre Seconds Mega Cool edition also features the H. Moser & Cie. logo, in transparent lacquer, affixed at 12 o’clock. Rather than printed or applied, this emblem is debossed in order to be extremely subtle and not scream for attention. It continues the brand’s efforts to ‘erase the brand’—a campaign they launched earlier this year. “It’s an attempt to make the brand’s presence more for the user than anyone else, as only they will be able to see it clearly, and in certain angles,” explains Meylan. The dial also features luminous, anthracite grey faceted applique indices that impart an edgy look. The central timekeeping hands present added dimensionality, owing to the overlaid strips of Globolight—an innovative ceramic-based material which contains Super-LumiNova. It guarantees enhanced luminosity and legibility in the dark. This watch is as comfortable as it is cool. It is the ultimate feel-good watch, suited to any occasion or activity. VIDEO: Take a closer look at the details of the Mega Cool's dial, including the transparent brand emblem, the Globolight on the hands, and the faceted indexes Pioneer Centre Seconds Funky Blue Black Edition—the sport watch with an urban appeal The Pioneer Centre Seconds Funky Blue Black Edition is a watch dedicated to wanderlust. Borrowing elements from the sky, this watch is perfect for jet-setters. It is packed in a slick yet sturdy 42.8mm black DLC-treated stainless steel case, perfect for real-life pioneers in their respective fields. The timepiece stands out for its distinct funky blue dial, which is shielded by sapphire crystal. The hour markers and hands in Super-LumiNova light up like stars in a night sky when it’s dark, but otherwise the dial gives an impression of a calm sky with a blue gradient. Like all the Pioneer Centre Seconds models, the Funky Blue Black Edition is also brought to life by the in-house HMC 200 movement, beating at 21,600vph. Measuring 32mm in diameter and 5.5mm in height, this calibre is fitted with 27 jewels. Presented on a black rubber strap, the timepiece offers water resistance up to 120m. MRP: ₹11,70,000 For more information, please call our Luxury Watch Helpline on [+91 8725028899](tel:08725028899), [+91 8725028883](tel:08725028883) [Click here to connect with us on WhatsApp]( Pioneer Centre Seconds Cosmic Green—the deep and mesmerising Moser favourite Prior to the Funky Blue Black edition, the brand had introduced a 'cosmic green' dial—a first for the Pioneer family. Audacious, minimalistic, bold, and elegant—these terms may be contradictory to each other, but that’s exactly how one can describe the Pioneer Centre Seconds Cosmic Green model. Crafted in a 42.8mm stainless steel case, this watch is practical yet embodies the elements of a dressy sport watch that is perfect to wear every day, without looking out of place. Crowning the steel case, curved sapphire crystal highlights the deep and mysterious tones of the cosmic green dial that looks rich and lustrous when light and shadow come into play. Each hour marker, is tipped with a luminescent dot, and the leaf-shaped hands are partially skeletonised with Super-LumiNova tips, perfectly in sync with the open, streamlined aesthetic. This is powered by the in-house HMC 200 movement that has an automatic bidirectional pawl winding system, and offers a three-day power reserve. The movement stops completely when you pull out the crown, to allow for absolutely accurate time setting. This watch is presented on a black fabric strap that provides the apt contrast for the dial to shine through. MRP: ₹10,90,000 For more information, please call our Luxury Watch Helpline on [+91 8725028899](tel:08725028899), [+91 8725028883](tel:08725028883) [Click here to connect with us on WhatsApp]( Pioneer Centre Seconds Swiss Mad Red—an ode to ‘Swiss-made’ perfection A colour that symbolises passion—red is a difficult hue to work with, especially when it comes to fine watchmaking. Ideal for daily wear, this edition’s design is imbued with references to the industrial world. Crafted in a 42.8mm stainless steel case, the watch has a strong character with its red fumé dial. The ‘Swiss mad red’ is taken from an earlier statement piece made by the brand to celebrate ‘Swiss-made’ products and quality. A reference to the red Swiss flag, the ‘mad red’ dial made its way into this Pioneer Centre Seconds last year. This kind of red hue is different as compared with other red dials one might come across, with the stark contrast that the gradient look creates. Like all the Pioneer Centre Seconds watches, this model, too, is equipped with the in-house HMC 200 movement that can power its way through for at least three days. It is presented on a black perforated rubber strap that enhances the sporty look of this alluring timepiece. MRP: ₹10,90,000 For more information, please call our Luxury Watch Helpline on [+91 8725028899](tel:08725028899), [+91 8725028883](tel:08725028883) [Click here to connect with us on WhatsApp]( A special Pioneer Centre Seconds in red gold with titanium elements The Pioneer Centre Seconds in red gold, with elements of the case and in DLC-treated titanium, has a particularly resplendent appeal with the contrasting case materials and complementing grey fumé dial. Despite its gold construction, this watch is just as durable as the others in steel, and the rock-solid case is capable of enduring sporting activities, and can even be taken into the pool, given its water resistance of 120m. A rubber strap paired with gold may not be an obvious combination, but it certainly works here. Like the others, this one too runs on the HMC 200 automatic movement, decorated as well as any other haute horlogerie watch, while it offers a minimum power reserve of three days when fully wound. MRP: ₹16,80,000 For more information, please call our Luxury Watch Helpline on [+91 8725028899](tel:08725028899), [+91 8725028883](tel:08725028883) [Click here to connect with us on WhatsApp]( [Discover all watches from H. Moser & Cie.]( [Twitter]( [Facebook]( [Instagram]( [YouTube]( Ethos Watch Boutiques India's largest chain of luxury watch boutiques You are receiving this email because you signed up for communications on our website/at our store. 204-206, Second floor, Square One Mall, District Centre, Saket, New Delhi 110017 [Unsubscribe](

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