Newsletter Subject

The top five watches from Bremont—now in India

From

ethoswatches.com

Email Address

pranav@ethoswatches.com

Sent On

Sat, Jan 30, 2021 05:37 AM

Email Preheader Text

The quintessentially British watches: now at Ethos. Bremont’s top five watches—British hor

The quintessentially British watches: now at Ethos. Bremont’s top five watches—British horology at its finest True to their DNA in design and execution, Bremont’s watches represent British properness at its best. Now available in India, exclusively at Ethos In an industry dominated by key Swiss players, it’s always a refreshing change to come across brands that offer different perspectives—geographical, cultural and even social—on the art of crafting fine timepieces. Bremont are among those who have carved their niche among a sea of watchmakers, catering to military and aviation enthusiasts; while staying true to their British origins. Founded in 2002, by brothers Nick and Giles English, who always wanted their brand to be boldly British, rugged and outstandingly accurate. They put the initial prototypes under some of the harshest conditions on earth, including extreme climate and height tests, and also invested heavily in research and development of their timepieces over the next five years. And then in 2007, they sold their first watch. Over the years, Bremont have catapulted themselves into the league of luxury watchmakers that offer reliable chronometers, despite being fairly young in the business. Here at Ethos, we have curated a list of some of the finest watches by Bremont, which have become a watchmaking force to reckon with in Britain. The five timepieces below are a symbol of durability, accuracy and precision. Each watch has a distinctive design and tells inspirational stories of human endeavour. The Broadsword Bronze: a modern spin on military watch history Bremont and Her Majesty’s Armed Forces In the 1940s, during World War II, the British Ministry of Defence decided to issue new watches to army personnel. So, rather than partnering with a specific brand, the ministry invited Swiss manufacturers, who could build a watch to the required standard. Eventually, 12 brands—including Omega, Jaeger-LeCoultre and Longines—turned up to accept the offer, resulting in the nickname ‘The Dirty Dozen’. These watches were delivered to the army personnel by 1945. Fast forward to 2019, Bremont began their partnership with the Ministry of Defence, and became the only luxury watch manufacturer allowed to feature the signs and badges of all three wings of the British military on their products. The company then launched their Broadsword collection—inspired by the design of the three-hand ‘Dirty Dozen’ watch. Now, expanding their collection, Bremont have introduced a new bronze edition of the Broadsword. The 40mm case of the timepiece is built from bronze—a copper alloy with eight percent of tin. This makes the alloy highly corrosion resistant. The timepiece is available in three different dial colours—slate; sotek, a dark military green/teal combo; and tobacco. It features a sub-seconds hand at six o'clock as well as multiple layers of luminous paint on the hands and dial. Seen here is the sotek edition. MRP: ₹2,94,000 For more information, please call our Luxury Watch Helpline on [+91 8725028890](tel:08725028890), [+91 8725028884](tel:08725028884) [Click here to connect with us on WhatsApp]( [The Bremont Broadsword Bronze—approved by Her Majesty's Armed Forces]( VIDEO: Bremont's Broadsword Bronze—approved by Her Majesty's Armed Forces The Bremont Jaguar MKIII: vintage design with a contemporary twist Bremont and the British carmaker Sharing the same English values, Bremont and Jaguar began their collaboration in 2014, when the latter decided to produce six re-editions of their iconic Lightweight E-Type race cars built in the 1960s. After the enormous success of the E-Type, Jaguar launched their ultralight versions in 1963. Equipped with aluminium components, the car was intended to match the racing prowess of the D-Type, but it couldn’t. Instead, it came to be known as the rarest of all E-Types. Jaguar had planned to manufacture 18 units of the model but decided to move on after making a dozen. Soon after the announcement, Bremont decided to build limited-edition watches inspired by the distinctive design of the E-Type. Made of 18-karat white gold, the six timepieces were sold to every owner of the racing car re-edition. Later, at Baselworld 2015, Bremont reissued the timepieces in steel and called them MKI and MKII—the latter a bi-compax chronograph version. And, the latest member of the Bremont Jaguar collection is MKIII—a slimmer and more refined variant of its predecessors. It is powered by a COSC-certified BE-36AE calibre that can run autonomously for 38 hours. The movement powers the black tachometer-inspired dial design with a distinctive 'red line' quadrant between three and four o’clock, and a date window right below the Jaguar heritage logo at the six o'clock position. Housed in a 43mm polished steel case, the timepiece is fashioned with a tyre tread-style texture on the crown—an element borrowed from the original Lightweight E-Type. On turning the MKIII over, we see a vintage Jaguar logo accompanied by the E-Type label—a reminder of the timepiece's inspiration. MRP: ₹3,82,000 For more information, please call our Luxury Watch Helpline on [+91 8725028890](tel:08725028890), [+91 8725028884](tel:08725028884) [Click here to connect with us on WhatsApp]( The Bremont Rose—in partnership with England’s rugby team, inspired by their English rose emblem Bremont and English rugby Sharing the values of endurance, precision and accuracy, Bremont and England’s national rugby union team have signed a five-year partnership. The company’s clocks can now be found at the Twickenham Stadium, a purpose-built rugby stadium in London. To celebrate this collaboration, the watchmaking company have unveiled the Bremont Rose. Housed in a 43mm hardened stainless steel case, the timepiece has rounded lugs, attached to either a blue leather strap or a steel bracelet. It has rounded pushers to control the functions of its integrated chronograph; an enlarged crown; and a flat bezel encircling the crisp white dial. One can see two sub-dials for the running seconds and the 30-minute chronograph counter, both embossed with white textured roses—a reproduction of the English rose emblem of the rugby team. The dial also has printed black Arabic numerals at each hour position, and a date window at six o’clock. One can also see ‘England’ written here right at the bottom—an indication as its country of origin instead of its usual ‘London’ print. Beating inside the timepiece is the COSC-certified BE-50AE calibre with a power reserve of 38 hours. The movement is visible through a sapphire crystal caseback, dominated visually by its rotor with a gold-coloured, engraved English rose and the text 'Swing low'—a reference to ‘Swing low, sweet chariot’, England Rugby’s stirring anthem. MRP: ₹4,90,000 For more information, please call our Luxury Watch Helpline on [+91 8725028890](tel:08725028890), [+91 8725028884](tel:08725028884) [Click here to connect with us on WhatsApp]( The Bremont Hawking: an ode to a legendary scientist Bremont and Stephen Hawking, Britain’s national treasure The Bremont Hawking Limited Edition is easily the most distinctive and unique timepiece that the brand have ever created. Commemorating the late Stephen Hawking, one of Britain’s greatest scientific heroes, each detail of the timepiece seems to pay homage to his work around time and space. Designed in collaboration with the Hawking family, the exquisite watch has a caseback comprising a piece of meteorite at its centre—depicting the cosmos. Surrounding the meteorite are four discs made of wood taken from a desk at which Hawking worked from 1975 until his death. Meanwhile, the pattern of the constellation on the caseback shows the night sky above Oxford on January 8, 1942—Hawking's birthday. The watch’s serial number is printed on paper from original copies of a 1979 seminal research paper—commonly referred to as ‘the nuts and bolts of gravity’—which Hawking co-wrote with one of his longest-serving collaborators, Professor Gary Gibbons. The paper sought to understand the thermal properties of black holes. Adjacent to the serial number is the formula of the famous Hawking radiation theory which relates the temperature of a black hole to its mass. The Bremont Hawking runs on the calibre BE-33AE, offering a 42-hour power reserve, retrograde seconds at six o'clock on the dial, and a date window at 12 o'clock. A short section of the minute scale on the dial is marked off as ‘sunlight travel’, symbolising the eight minutes and 20 seconds it takes for light from the sun to reach the surface of the earth. The timepiece comes in a 41mm stainless steel case accompanied by a matt-black dial with polished indexes and a 'black hole' spiral etching. MRP: ₹7,84,000 For more information, please call our Luxury Watch Helpline on [+91 8725028890](tel:08725028890), [+91 8725028884](tel:08725028884) [Click here to connect with us on WhatsApp]( The Martin-Baker MBII: a symbol of endurance Bremont and British aviation In 2005, Martin-Baker, a British aviation company that manufactures ejection seats for jets, approached Bremont to create a watch that could endure their rigorous ejection seat-test programme. Two years later, the MBI was launched. The tough and meticulously built timepiece was a limited-edition available only to those pilots who had ejected from an aircraft using a Martin-Baker seat. Meanwhile, the company offered MBII to everyone. Now, Bremont have updated their core model by implementing a few design tweaks—making the timepiece bolder and stronger. The 43mm MBII is a perfect blend of ingenious engineering and elegant design. The hardened steel case has a unique 'Trip-Tick' build, comprising three pieces—the bezel, the caseback, and a separate middle barrel made of aluminium. The timepiece runs on calibre BE-36AE, a COSC-certified chronometer movement, protected by a floating anti-shock movement mount and a soft-iron Faraday cage for anti-magnetic performance. The movement powers a perfectly legible dial with hour markers and hands coated with Super-LumiNova, making them easily legible to anyone sitting in a cockpit. Built to withstand the incredible stress of an actual ejection, MBIII lives up to Bremont's motto, 'Tested beyond endurance'. MRP: ₹3,92,000 For more information, please call our Luxury Watch Helpline on [+91 8725028890](tel:08725028890), [+91 8725028884](tel:08725028884) [Click here to connect with us on WhatsApp]( Inspired by the military, rooted in aviation—a look back at Bremont’s origin story While the English brothers, Nick and Giles, founded the brand in 2002, the idea of manufacturing watches dates back to a tragedy in 1995. Nick and his father, Dr Euan English, a Royal Air Force (RAF) veteran, were flying a vintage aircraft during the practice session of an air show, when suddenly, the plane in front of theirs suffered a misfire, and in a bid to avoid collision, they manoeuvred their 1942 WWII Harvard aircraft. Unfortunately, it went into an inverted spin and crashed near Maldon in Essex. Dr English died on the spot, while Nick suffered more than 30 broken bones, but survived. While coming to terms with their father’s death, Nick and Giles realised that time was too precious to waste, and decided to follow their passion—building and repairing all kinds of mechanical devices—and took over their father’s company, which restored vintage military planes. Apart from aircraft, the brothers were also obsessed with watches—a passion instilled in them by their father. When they were young, Dr English would buy old clocks at auctions for Nick and Giles to tinker around with. This childhood enthusiasm culminated in the birth of a watchmaking company. However, the obvious question is, why the name Bremont? In the late 1990s, Nick and Giles were flying across France when they were caught in a horrible storm. Due to a rough-running engine, they had to make an emergency landing in a farmer's field, who fortunately offered them a barn to park their aircraft and a place to rest. In the course of this accidental meeting, the brothers realised that the farmer was a former pilot, and an engineer with a passion for horology—just like their father. Touched by his kindness and hospitality, the brothers decided to name their business after him. The farmer’s name was Antoine Bremont. Since Dr English had a major influence on Nick’s and Giles’s lives, one understands the military influence on Bremont’s timepieces as well. The company are the only watch manufacturer allowed to feature the signs and badges of the Royal Navy, British Army and the Royal Air Force on their products. The Bremont Military and Special Projects Division work with elite military units worldwide to produce custom-made timepieces, which can endure the rigours of high altitudes and deep-sea diving. Apart from this, Bremont have associated with British luxury car manufacturer Jaguar, and also make watches for the likes of Boeing and the Regatta Oracle Team USA. [Click here]( to read more about Bremont’s journey over the last two decades [Discover all Bremont watches]( [Twitter]( [Facebook]( [Instagram]( [YouTube]( Ethos Watch Boutiques India's largest chain of luxury watch boutiques. You are receiving this email because you signed up for communications on our website/at our store. 204-206, Second Floor, Square One Mall, District Centre Saket New Delhi - 110017 [Unsubscribe](

EDM Keywords (224)

withstand whatsapp went well website watches watch waste visible values us updated unveiled understand type turning tragedy tough took tobacco tin timepieces timepiece time three terms temperature takes symbol survived surface sun suffered suddenly stronger steel spot sold slimmer six signs signed see sea rotor rigours right rest research reproduction repairing reminder relates reference reckon receiving read reach rather rarest put products printed predecessors precision precious powered planned plane place pilots piece pattern passion partnership partnering park paper oxford one ode nuts nickname nick name movement move model mkiii mkii mki misfire ministry military meteorite mbi match mass marked manoeuvred making makes make majesty london list likes like light league launched latter known kinds kindness journey introduced intended instead indication india implementing idea hospitality horology hands gravity giles functions front four found formula follow flying field features feature father fashioned farmer expanding everyone ethos england engineer endure embossed email ejected either editions easily earth dna distinctive dial development detail desk design delivered defence decided curated crown create course country control constellation connect company communications coming collaboration clocks clock celebrate caught catapulted caseback carved car came called calibre business built brothers bronze broadsword britain bremont brand bottom bolts boeing birthday birth bid bezel best become became barn badges aviation available auctions associated art among always aluminium aircraft accept 36ae 2014 2007 2002 1975 1960s 1940s 12

Marketing emails from ethoswatches.com

View More
Sent On

02/12/2024

Sent On

28/10/2024

Sent On

19/10/2024

Sent On

04/10/2024

Sent On

30/09/2024

Sent On

23/09/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.