Introducing Maurice Lacroix’s Venturer in bronze

An Aikon dive watch with a little more character. Maurice Lacroix Aikon Venturer Bronze in green—a quintessential Aikon, in an au courant colourway The dive watch ‘Aikon’ embraces the popular combination Emblazoned with an audacious persona and an unmatched exuberance, Maurice Lacroix is a Swiss watchmaker based in the Canton of Jura and headquartered in Zurich. Cherished for their bold and distinctive offerings for the last 40 years, this high-end watchmaker has always been known for strengthening its reputation of producing timepieces that exemplify fine finishing and technical finesse. The latest from this Swiss manufacturer is the all new Aikon Venturer in bronze and green, crafted with a passion to match the robust and rugged spirit of the brand’s signature collection. Powerful, legible and with a chiselled design, this novelty is undoubtedly an unmistakable Aikon. It sports all the key elements that are idiosyncratic to the legendary Aikon watch family, such as the faceted case and a bezel that is made to appear as though it’s attached with six ‘claws’. Let’s dive a little deeper, shall we! MRP: ₹2,16,000 For any other information, please call our Luxury Watch Helpline on [+91 8725028898](tel:08725028898), [+91 8725028882](tel:08725028882). [Click here to connect with us on WhatsApp.]( [Discover the Maurice Lacroix Aikon collection]( A well-crafted collection that is also rather accessible It’s no secret that, when it comes to luxury timepieces, sports watches take a large slice from the horological pie. And today, the demand is at an all-time high. Take, for instance, the Audemars Piguet Royal Oak, the Patek Philippe Nautilus, or even a Rolex Submariner. Even if price is not a factor, the real problem is its availability with retailers. However, exorbitant prices or an availability waitlist shouldn’t come in your way of owning the kind robust sports watch that you desire. While there are a number of affordable, readily available alternatives out there from exquisite Swiss watchmakers, Maurice Lacroix has created something rather special with the Aikon. First launched in 2016 as a successor to their ageing Calypso watch, the Maurice Lacroix Aikon watch is an interesting value proposition from the brand. While not innately avant-garde or outrageous, the collection is known for its design that exhibits the ability to change, thus continuing its expansion into the urban world with its evolving iterations. Strong but not brutal, robust but not massive, modern but not futuristic, this automatic watch with three hands and a date function has a real presence on the wrist. In 2019, the brand launched a new series within their signature Aikon range—the Venturer watches. Made for greater depths than the main line, these dive watches come with enhanced sporty durability and of course, greater water resistance. This year, the brand has expanded on the Venturer series with this version in bronze-and-green—a combination that has seen tremendous popularity in recent years. Distinctions that set the Venturer apart from Maurice Lacroix’s other Aikons This Aikon Venturer utilises a satin-finished bronze case that measures 43mm, made from a special alloy that acquires a patina over time that is always unique to the wearer, their activities and the way they treat the watch. This makes it slightly bigger than the Aikon. The water resistance is an increase from 100m to a considerable 300m, so it can be your perfect companion for swimming and snorkelling! It has the signature Maurice Lacroix shape that is sleek and slightly rectangular. What’s special about this case shape is how comfortable it feels on the wrist, thanks to its downward-curving lug design. The bronze case projects a contemporary look that is honed to modern tastes. On top of the case sits a bezel with a ceramic insert. The bezel has an arresting appeal owing to its own ‘claw’ motif, seen at the 10-, 20-, 30-, 40-, and 50-minute markers of the 60-minute timer on this unidirectional-rotating diver’s bezel. Overall, the case features a splendid level of detail, which is typical in a watch coming out of Switzerland, with a satin-finished case and polished edges. A striking green sunburst dial with luminescent markers The non-textured green dial features a smooth, sunburst finish, on which lie legible hour indexes and hands. The dial is light at the centre and grows darker outward—an effect that draws attention to the piece and gives the earthy bronze-and-green combination a bit of a dazzle. A majority of the markers are circular in shape, while the deep rectangular cut-outs complement the sword-shaped hands. Super-LumiNova is amply used throughout the face ensuring visibility even in low light conditions. All these different design elements come together seamlessly, making this Venturer stand out from the crowd. MRP: ₹2,16,000 For any other information, please call our Luxury Watch Helpline on [+91 8725028898](tel:08725028898), [+91 8725028882](tel:08725028882). [Click here to connect with us on WhatsApp.]( Leather strap with an EasyChange system The creative and roaring personality of this Aikon shines through with the green rubber strap that complements the dial in this di-chromatic crowd-pleaser. Thanks to an easy-change system, it can be swapped at the blink of an eye with the alternative vintage brown calfskin leather strap, which comes with ecru top-stitching. This one matches the earthy tone of the case’s bronze alloy, while also lending the watch a more grounded appearance. MRP: ₹2,16,000 For any other information, please call our Luxury Watch Helpline on [+91 8725028898](tel:08725028898), [+91 8725028882](tel:08725028882). [Click here to connect with us on WhatsApp.]( Inside this bronze timekeeper The watch employs the self-winding ML 115 calibre, based on the Sellita SW200. It runs at 28,800vph, giving the watch a power reserve of 38 hours. It is a simple, tried and tested three-hand movement with a date feature, seen at three o’clock on the dial, with a frame to match the case. MRP: 2,16,000 For any other information, please call our Luxury Watch Helpline on [+91 8725028890](tel:08725028890), [+91 8725028889](tel:08725028889). [Click here to connect with us on WhatsApp.]( An impactful time-and-date watch with an eye-catching colourway The Aikon Venturer’s diving credentials—a water resistance of 300m and a rotating bezel—make it a descendant of the Maurice Lacroix Calypso, which included a diver’s version at its time. The first Aikon launched in steel was one of the brand’s most iconic models in the 1990s and followed the same design codes that are seen on the Venturer models. These include an integrated and water resistant case, the clawed bezel surrounding a flat sapphire crystal glass, and a strap marked with an applied ‘M’ logo. True to the idea of the modern sports watch, the Venturer has a solid build, and no matter the occasion, looks absolutely dapper on the wrist, further enhanced with the distinguished colourway. It proves to be a well-crafted watch with a solid automatic movement that comes with a refreshingly affordable price tag. If you’re on the lookout for a dive watch that’s refined and modern and not exorbitantly priced, the Maurice Lacroix Aikon Venturer is the perfect fit for you. MRP: ₹2,16,000 For any other information, please call our Luxury Watch Helpline on [+91 8725028898](tel:08725028898), [+91 8725028882](tel:08725028882). [Click here to connect with us on WhatsApp.]( Watch this for a more dynamic view of this new bronze novelty [Discover all Maurice Lacroix watches]( [Twitter]( [Facebook]( [Instagram]( [YouTube]( Ethos Watch Boutiques India's largest chain of luxury watch boutiques. You are receiving this email because you signed up for communications on our website/at our store. 204-206, Second Floor, Square One Mall, District Centre Saket New Delhi - 110017 [Unsubscribe](