Newsletter Subject

GP launches the first ever carbon glass watch 

From

ethoswatches.com

Email Address

pranav@ethoswatches.com

Sent On

Thu, Jul 30, 2020 04:34 AM

Email Preheader Text

100x resilient and 8x lighter than steel Girard Perregaux Laureato Absolute Rock - The world's fir

100x resilient and 8x lighter than steel Girard Perregaux Laureato Absolute Rock - The world's first watch made from carbon glass 100 piece limited edition watch which is 8x lighter and 100x more resilient than stainless steel Counted among some of the most highly regarded Swiss watchmaking maisons of all time, Girard-Perregaux have embodied a spirit of innovation, while developing remarkable watches and upholding a strong identity. From being among those watchmakers who believed in the revival of mechanical watchmaking through the quartz crisis, to creating stellar horological innovations over the years, the brand’s values have stood the test of time. Here we bring to you the Girard-Perregaux Absolute Rock, the first timepiecel to feature carbon glass—a concept that was revealed by GP at the last Salon International de la Haute Horlogerie. This swirling stunner was a special edition of the new Laureato Absolute, upholding material innovation at its finest. Initially revealed as a concept, the extremely resilient yet lightweight carbon glass has now materialised in the form of the Laureato Absolute Rock, in a limited edition of 100 pieces. Read on to discover how this timepiece exemplifies innovative watchmaking. Carbon glass—100 times more resilient than steel, yet eight times lighter. Here’s how the carbon glass construction makes this timepiece truly spectacular: - The manufacturing process of carbon glass is patented and involves extreme compression at high temperatures, wherein the glass fibres are injected into the carbon. This results in a solid block with optimised homogeneity, extreme resilience, and a smooth and even surface. - The manufacturers state that no other ‘carbon manufacturing technique matches this level of airtightness’, and that this ‘innovation guarantees full water resistance’. - The density of this carbon glass is about 1g/cu-cm, which is approximately the density of water, while steel and titanium have densities of 8g/cu-cm and 4.5g/cu-cm, respectively. Naturally, this means that it’s lighter than even titanium, which is considered in watchmaking to be the ultimate metal in terms of being lightweight, yet resilient. - One hundred times stiffer than steel, yet about one-eighth the density of steel, the robust carbon glass ensures that the watch sits light on the wrist. - Thanks to the integration of blue glass fibres into the carbon, the visual aesthetics of the timepiece is quite striking. - There is no way that the patterns formed by the glass fibre swirls in one case carved out of the carbon glass block can be replicated in another, giving each Laureato Absolute Rock a unique appearance, so to speak. - The gorgeous blue accents of the glass fibres almost have incandescence—a beautiful and fascinating look indeed. MRP: ₹12,78,800 For any other information, please call our Luxury Watch Helpline on [+91 9814482255](tel:09814482255), [+91 8725028884](tel:08725028884). [Click here to connect with us on WhatsApp.]( From the origins of the classic collection to this new-age rendition The Laureato collection of Girard-Perregaux was introduced to the world in 1975 as a luxury sports watch—a segment that was gaining prominence around the time. It was characterised by an octagonal bezel and an integrated bracelet—seen even in today’s Laureatos. These traits were quite in line with several icons of watchmaking that were all launched during the golden era of sports watches—the 70s. These watches included the Audemars Piguet Royal Oak, the Patek Philippe Nautilus and the IWC Ingenieur, among others. While the Laureato was launched three years after the Royal Oak, it came a full year before Patek Philippe or IWC got onto the bandwagon of contemporary steel luxury sports watches, with the Nautilus and Ingenieur, respectively. The first Laureato was powered by a quartz chronometer movement—a move triggered by the ‘quartz crisis’ that drove many manufacturers to develop their quartz capabilities. The name ‘Laureato’ came about following the then recent success of the iconic Dustin Hoffman-starring film The Graduate, which inspired an Italian distributor of the brand to suggest they call the new collection ‘Laureato’ (Italian for ‘graduate’). After seeing success for nearly three decades, the Laureato had wilted out of the Girard-Perregaux catalogue. However, when the brand revived the collection in 2016, it garnered renewed appreciation and soon became a mainstay of the brand, exemplifying their innovation in not just movements, but also in materials used. The year 2019 brought along with it the much-needed evolution of the collection, which came in the form of the bold, sporty and very modern Absolute, a revised take on the age-old design of the Laureato, that was brought effortlessly to cater to the tastes and sensibility of today’s era. In the Laureato Absolute Rock, the watchmakers have infused into the classic design a futuristic appeal, thanks to the carbon glass that makes its worldwide debut. MRP: ₹12,78,800 For any other information, please call our Luxury Watch Helpline on [+91 9814482255](tel:09814482255), [+91 8725028884](tel:08725028884). [Click here to connect with us on WhatsApp.]( From concept to collection “It was a real challenge to move from a single piece presented as a concept at the SIHH in January to a complete collection of 100 pieces,” Patrick Pruniaux, CEO, Girard-Perregaux, stated in an interview with RobbReport. “Indeed, working with carbon glass is a first in the industry and we wanted to make sure we can reproduce this innovation across the 100 pieces, with a full water resistance without the help of a container.” A sturdy, yet lightweight presence on the wrist The seemingly swirling blue accents on the case of the Laureato Absolute Rock have a magnificent, mesmerising quality that certainly enhances visual richness of this watch. The chronograph pushers on the 44mm case feature a design updated from the standard Laureato chronograph silhouette, shaped to seamlessly frame the curves of the case on the right-hand side, making for a more streamlined appearance. This enhances the sleekness of this very modern-looking interpretation of the Laureato. Further to that, the rubber strap with a fabric impression and blue stitching is integrated quite well with the case—thus exemplifying a major trend in fine watchmaking this year, while staying true to the Laureato collection. The strap comes with a triple-folding clasp, in PVD-treated titanium, with a micro-adjustment system. The screwed-down caseback sports the engraved and lacquered Laureato Absolute logo. A visually-balanced chronograph dial Framed within the signature octagonal Laureato bezel in carbon glass, the dial is a typical chronograph dial, visually, with 30-minute and 12-hour chronograph counters at nine and six, and the running seconds at three o’clock—each with a snailed finishing. A subtle date window is placed at the half-past-four position. A closer look will reveal that the dial is actually made of two hollowed plates superimposed, giving the watch a depth of appearance. A curved minute ring runs around the outer edge of the dial, while instead of raised appliques, each of the indices are sunken to reveal the plate beneath. And completing the look are the baton-type hands and hour markers with Super-LumiNova. MRP: ₹12,78,800 For any other information, please call our Luxury Watch Helpline on [+91 9814482255](tel:09814482255), [+91 8725028884](tel:08725028884). [Click here to connect with us on WhatsApp.]( A sports watch icon in a sexy, new avatar The Laureato Absolute Rock truly has the distinctive appeal of the sports watch icon that has had an illustrious past, while also retaining a modern and eye-catching identity of its own. The unique look of each carbon glass case—with its myriad blue glass fibre swirls—adds to the appeal of each watch in this 100-piece limited edition. The resilience of the material and the lightness of how it wears despite its bold appearance are qualities that any wearer would appreciate. MRP: ₹12,78,800 For any other information, please call our Luxury Watch Helpline on [+91 9814482255](tel:09814482255), [+91 8725028884](tel:08725028884). [Click here to connect with us on WhatsApp.]( [Explore the Laureato collection]( [Discover all Girard-Perregaux watches]( [Twitter]( [Facebook]( [Instagram]( [YouTube]( Ethos Watch Boutiques India's largest chain of luxury watch boutiques. You are receiving this email because you signed up for communications on our website/at our store. 204-206, Second Floor, Square One Mall, District Centre Saket New Delhi - 110017 [Unsubscribe](

Marketing emails from ethoswatches.com

View More
Sent On

02/12/2024

Sent On

28/10/2024

Sent On

19/10/2024

Sent On

04/10/2024

Sent On

30/09/2024

Sent On

23/09/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.