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Featuring the best of Baume & Mercier's watches 

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ethoswatches.com

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pranav@ethoswatches.com

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Sat, Jun 27, 2020 06:03 AM

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Collectors argue that Baume & Mercier's watches offer the best value for money in the industry. We'v

Collectors argue that Baume & Mercier's watches offer the best value for money in the industry. We've shortlisted the best from the brand. Seven amazing watches that represent the best of Baume & Mercier Baume & Mercier’s story began in 1830. Brothers Louis-Victor and Célestin Baume opened a watch dealership in Les Bois, a village in the Swiss Jura. The Baume brothers’ business grew rapidly, and—true to their motto, 'Accept only perfection and only manufacture watches of the highest quality'—they forged a fine reputation through the creation of exceptional timepieces featuring the latest innovations. At the beginning of the 20th century, the company director William Baume joined forces with Paul Mercier. Together, they founded Baume & Mercier, Genève, in 1918. During the 1950s and 60s, the company, constantly in pursuit of the equilibrium symbolised by the Greek letter phi—the current Baume & Mercier logo—laid the groundwork for what is now considered the archetypal traditional round watch. They went on to launch various chronographs equipped with functions such as moon phase and triple date displays. In 1988, the firm joined the Richemont Group which today own brands such as Cartier, IWC, Panerai, Jaeger-LeCoultre, A. Lange & Söhne, Vacheron Constantin and Roger Dubuis. Baume & Mercier enjoy the technology and knowledge of these brands, but make they make some of the most accessible products that come out of the Richemont stable. In fact, the brand are known for creating some of the best value-for-money Swiss watches In the world. In this email, we have highlighted seven watches that represent great value and the spirit of excellence that Baume & Mercier have cultivated for over 190 years. The Clifton Baumatic Chronometer⁠—a five-day chronometer with a new silicon technology Some serious technical firepower is packed into this new chronometer wristwatch. It's one of the best value watches in the market. Some of its technical features are: - It is a COSC-certified chronometer. - The self-winding movement offers a five-day power reserve. - It is antimagnetic up to 1,500 gauss. - It has a twinspir balance spring, which is formed outof two layers of silicon with their crystal structure oriented in different directions. The two silicon layers are separated by a third layer of silicon dioxide, which provides temperature compensation—necessary for all silicon balance springs, as their elasticity varies with temperature. It also has a silicon escape wheel and lever, and the latter has an optimised geometry for better transfer of energy, from the escape wheel to the balance (the design is called the 'Powerscape escapment' by Baume & Mercier). - The new escapement arrangement provides greater durability. The watch does not require servicing for 10 years Complementing an urban man’s character, the long, slender lancet-style hour and minute hands sweep around the dial, while a functional date window marks its presence adjacent to the three o’clock position. The delicate crosshairs design on the dial is a subtle nod to the impeccable precision of this timepiece and is seen only in the chronometer editions within the Baumatic portfolio. The watches come housed in elegant, satin-finished stainless steel cases measuring 40mm in diameter. The transparent caseback allows you to view the movement, decorated with perlage and Côtes de Genève finishing. The steel cases are just 10.3mm thick, so they don’t feel too bulky on the wrist. Meanwhile, the domed glass, as well as the caseback, are made of antiglare-treated, scratch-resistant sapphire crystal. The easily interchangeable black alligator leather strap makes this a fitting timepiece for the modern professional who lives by their own code. Another variation comes equipped with a five-link steel bracelet with a triple-folding clasp. Available in blue and white dial variants MRP: ₹2,25,000 (leather strap), ₹2,40,000 (steel bracelet) Offer price: Please call our Luxury Watch Helpline on [+91 8725028884](tel:08725028884), [+91 8725016300](tel:08725016300). [Click here to connect with us on WhatsApp.]( The Clifton Club Bronze Edition⁠that lends a vintage appeal to the athletic-leisure series The basic Clifton Club series simply presents a no-fuss watch that channels a relaxed lifestyle, but with a sporty aesthetic, hence is aptly titled ‘Club’. Key differentiating factors include a fuller silhouette, and a rotatable bezel, which instantly defines the look. In 2019, the Swiss watchmakers introduced an all-new edition in bronze, giving these watches a distinguished appearance. The allure of bronze is heightened by the fact that the alloy ages over time, giving it a patina that differs in each piece. The lustre could diminish, as it becomes browner, but the case will look more solid as time goes by. And the 100m water resistance ensures that the watch is as robust as it is appealing to behold. With polished and satin-finished surfaces, the case is sized at a good 42mm, and stands at a thickness of 10.3mm, with a caseback in stainless steel—most likely for hypoallergenic reasons. The watch comes in four variants—each with different dial-and-strap combinations. The unidirectional rotating bezel is in bronze, with a black finish on the blue and brown dial versions and with a triangular 60-minute marker in blue, except for the green dial variant where it matches the dial. With a recessed centre, the dial features riveted indexes and hands, infused with Super-LumiNova. Available in a classic black and the very popular blue, the dial also comes in brown, which complements bronze perfectly. A fourth version gives us what seems to be every other brand’s go-to combination lately—green and bronze. Each of the four watches comes with two straps that are easily interchangeable. The brown dial comes with black rubber and brown calfskin straps; the green with brown or black calfskin options; blue rubber and brown calfskin straps join the blue dial; while the black dial comes with brown or black calfskin, the latter featuring a rubberised blue lining. The Clifton Club bronze runs on a Swiss-made automatic movement offering a 42-hour power reserve, and a date function—indicated at three o’clock on the dial—in addition to hours, minutes and seconds. Available with a dial in blue, green, brown or black MRP: ₹2,14,000 Offer price: Please call our Luxury Watch Helpline on [+91 8725028884](tel:08725028884), [+91 8725016300](tel:08725016300). [Click here to connect with us on WhatsApp.]( Watch a video of the Clifton Club Bronze The Clifton Perpetual Calendar—a pedigree rose gold perpetual calendar under INR 18 lakh Talk about serious value for money! A perpetual calendar in rose gold for under 20 lakh is every watch collector's wish. It’s what you look for in a classical piece that also offers a complication, without becoming too heavy on the eye in terms of design or readability. The exquisite 42mm case is constructed from 18-karat rose gold, which offers beautiful contrast against the silver-coloured, opaline dial. Three sub-dials exhibit the functions of the perpetual calendar. The one at nine o’clock indicates the day of the week, the second at 12 indicates the month and leap year cycle, and the third at three is for the date. The classic blue hands on the sub-dials offer brilliant contrast against the rest of the watch—an elegant touch. Meanwhile, a poetic moon phase indicator at six o’clock anchors the dial. Powered by the self-winding Vaucher 5401 calibre, this timepiece offers a power reserve of 48 hours. The movement is also visible through the sapphire crystal caseback. The combination of Arabic numerals and index hour-markers makes it a visual treat, further complemented by the alpha hands, all crafted in rose gold. The rich, black leather strap completes the look. MRP: ₹17,21,800 Offer price: Please call our Luxury Watch Helpline on [+91 8725028884](tel:08725028884), [+91 8725016300](tel:08725016300). [Click here to connect with us on WhatsApp.]( Discover the video of the Clifton Perpetual Calendar The Classima Dual Time—a blessing for travellers who frequently cross time zones A striking timepiece for men of suave tastes, the Classima Dual Time flaunts a luminous deep blue dial that is enhanced with a ‘grain d’orge’ décor. Reinforcing fine watchmaking finesse of the emblematic Classima collection, the dial of this timepiece features classic Roman numerals, while the date is displayed through an aperture at the traditional three o’clock position. The local time—hours, minutes, and seconds—is shown on the three central hands, the second time zone is indicated with the help of the red hand ticking around a two-tone scale with 24 hour graduations. The white portion indicates the daytime hours, while the blue portion is meant to represent the hours of the night. The rhodium-plated leaf-shaped hands complement the satin-finished dial. Sized at 42mm, the polished stainless steel case houses an automatic movement beating at a frequency of 4Hz, and offering a power reserve of 42 hours. The black alligator leather strap completes the look. MRP: ₹1,91,000 Offer price: Please call our Luxury Watch Helpline on [+91 8725028884](tel:08725028884), [+91 8725016300](tel:08725016300). [Click here to connect with us on WhatsApp.]( The Clifton Club Indian Motorcycle⁠—limited edition chronographs celebrating a legendary heritage A part of Baume & Mercier's association with the world of automobiles is this special series of their Clifton Club watches—a product of their partnership with Indian Motorcycle, the American manufacturers of high-end motorcycles. In this series is the Burt Munro Tribute Limited Edition, which commemorates New Zealander biker Burt Munro’s 1967 record of the highest below-1,000cc speed, which he had accomplished on a Streamliner motorcycle that he'd modified himself. The watch, with a 44mm stainless steel case, celebrates intricate hand workmanship. The dial is the essence of the watch, which embodies analogies to the racer and his machine, such as his lucky number 35, embedded in a bright yellow circle, which is also the seconds counter. The counters on the dial are done exactly like speedometers, and the record-breaking speed of ‘184mph’ makes a prominent appearance on the bezel tachymeter. The calfskin leather strap of the watch is in deep red, which is exactly the same hue as on Munro’s heavily customised ride. The Chief Edition is all-steel automatic chronograph, with a three-link steel bracelet, inspired by the Thunderstroke 111 engine’s lines. The hour and minute hands are rhodium plated, and the striking red seconds hand is perfectly in sync with the brand’s original insignia. Both these chronograph watches have the ETA Valjoux 7750 revving under the hood, offering a power reserve of 48 hours. Each piece is water resistant up to 50m. MRP: ₹2,86,000 (same for both) Offer price: Please call our Luxury Watch Helpline on [+91 8725028884](tel:08725028884), [+91 8725016300](tel:08725016300). [Click here to connect with us on WhatsApp.]( Watch a video of the Clifton Club Indian Motorcycle The Clifton Small Complications⁠—a gorgeous trio offering great functionality This special trio of the Baume & Mercier Clifton watches feature various small complications integrated on matte-white dials: the open balance wheel with power reserve, the complete calendar with moon phase, and the retrograde date and day with power reserve. Each of the three Clifton Small Complications models houses a self-winding movement beating at a frequency of 4Hz and offering a power reserve of 42 hours. The 43mm steel case with polishing and satin-finishing is designed to offer optimum comfort on the wrist. The retrograde date and day, with power reserve: This model flaunts more contemporary aesthetics, featuring a sub-dial for the day at nine o’clock, a retrograde date display at three o’clock, and a power reserve indicator at six. The open balance wheel with power reserve: This model also features a power reserve indicator at the six o’clock position. The partially open-worked dial displays the movement at 12 o’clock, where the form of the oscillations of the balance wheel and the beat of the escapement anchor are visible. The complete calendar with moon phase: This piece features a clear, and easy-to-read layout with two apertures for the day and the month, and a central blued hand to indicate the date. The elegant moon phase display at six o’clock completes the dial. Each model is carefully finished with a sapphire crystal caseback, revealing its automatic movement, and is worn on a stunning, blue alligator leather strap secured with a triple-folding buckle. A perfect fusion of emblematic functions and minimalistic designs, these models feature a combination of Arabic numerals and indexes. MRP: Starts at ₹2,40,000 Offer price: Please call our Luxury Watch Helpline on [+91 8725028884](tel:08725028884), [+91 8725016300](tel:08725016300). [Click here to connect with us on WhatsApp.]( The Clifton Club GMT⁠—a sporty-chic pick for new-age travellers Designed to complement casual and formal ensembles alike, the Clifton Club GMT is powered by a self-winding movement, offering a 42-hour power reserve. The 42mm polished, satin-finished stainless steel case is equipped with a protected crown and fits all wrists. Thanks to a contained thickness of 10.6mm, the watch can easily be slid beneath your cuff, thus combining discretion with sportiness. The time in the secondary meridian is read by a central GMT hand and a deep azure blue aluminium bezel, with 24 hour graduations. The instant display of a second time zone enables globetrotters to see at a glance the local time and the reference time at home—a feature that is bound to be of use to travellers or anyone with family and friends in different zones. The Super-LumiNova-coated hour and minute hands, along with the brand logo at 12 o’clock ensures that the opaline black dial is perfectly legible even in low-light conditions. The robust timepiece, water resistant to 100m, is equipped with antiglare scratch-resistant sapphire crystal and a screw-down caseback decorated with the Clifton Club coat of arms. It is worn on a polished-and-satin-finished stainless steel bracelet accompanied by a triple-folding buckle. MRP: ₹1,78,000 Offer price: Please call our Luxury Watch Helpline on [+91 8725028884](tel:08725028884), [+91 8725016300](tel:08725016300). [Click here to connect with us on WhatsApp.]( [Discover all Baume & Mercier watches]( [Twitter]( [Facebook]( [Instagram]( [YouTube]( Ethos Watch Boutiques India's largest chain of luxury watch boutiques. You are receiving this email because you signed up for communications on our website/at our store. 204-206, Second Floor, Square One Mall, District Centre Saket New Delhi - 110017 [Unsubscribe](

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