An Icon Returns - Girard Perregaux Laureato Classic

Watch of the Month, By Pranav Saboo - CEO of Ethos Watch Boutiques [View this email in your browser]( The Girard-Perregaux Laureato Classic makes a stunning comeback Email design by [Pranav Saboo]( CEO of Ethos Watch Boutiques Girard-Perregaux is one of the world's finest watch manufacturers. It was founded in 1791 and has about 229 years of uninterrupted history. It holds over 100 watchmaking patents and produces all of its components in-house, at its manufacture in the heart of Swiss watchmaking—La Chaux-de-Fonds. In 1975, during the height of the quartz crisis and in the golden ages for sports watches, Girard-Perregaux unveiled a watch that would go on to become an icon—the Laureato. Connoisseurs and collectors have been awaiting its return for years. Finally, the Laureato made a comeback onto the watchmaking scene, in the form of the Laureato Classic, one of my all-time favourite watches. Following this highly iconic edition, Girard-Perregaux is putting the Laureato in its rightful place: that of a contemporary watch combining a progressive, unique design with attention to detail, excellent timekeeping, and perfect taste. These attributes are those belonging to a truly iconic watch, which finds its way through time with effortless ease. In today's email, I am going in-depth to review the iconic Girard-Perregaux Laureato Classic. I hope you enjoy reading this emailer as much as I enjoy this watch. To book the watch for yourself or for more information, please feel free to call our luxury watch helpline. A brief history of the Laureato collection The Girard-Perregaux Laureato collection was first launched in 1975. As you've probably noticed already, the Girard-Perregaux Laureato has this rather unique 1970s shape—a combination of octagonal and round shapes for the bezel, an integrated bracelet and a rather slim profile. It was typical of several icons of watchmaking that were all launched during the golden era of sports watches—the 70s. These watches included the Audemars Piguet Royal Oak, the Patek Philippe Nautilus, the IWC Ingenieur, among others. One of these horological icons was the Laureato. While the Laureato was launched three years after the Royal Oak, it came a full year before Patek Philippe or IWC got on the bandwagon of steel luxury sports watches with the Nautilus and Ingenieur, respectively. Unlike its three notable contemporaries, the Laureato was not the work of watch designer Gerald Genta, rather it was conceived by an architect—Adolfo Natalini, from Milan. The original sketches for the Laureato reveals architectural references as its sources of inspiration, including façades and domes, and an almost mathematical precision in the distribution of the visual weight of its structure. The thin, octagonal bezel with its rounded base sits neatly on a substantial, but elegantly curved base, into which the horizontal links integrate seamlessly. At the suggestion of Girard-Perregaux’s Italian distributor, the watch was named after the 1967 film The Graduate, or 'Il Laureato' in Italian. Girard-Perregaux was also the first brand ever to create a Swiss quartz movement. In the 1970's the quartz movement was taking the world by storm. Girard-Perregaux decided to create a watch with the first Swiss chronometer-certified quartz movement and fit it into a steel sports watch. [Girard-Perregaux]( thus gave birth to the Laureato as a two-tone, three-hand timepiece, powered by a quartz chronometer calibre—a watch that was cutting-edge in terms of style and technology. The quintessential sport-chic watch The Laureato Classic redefines the sport-chic watch—a sports watch with a glorious history from one of the world's finest complete watch manufacturer. It features a highly celebrated and decorated in-house movement, a beautifully designed water-resistant case, an octagonal bezel, integrated bracelet and one of the finest Clous De Paris dials ever created. It truly is a watch that can be worn on any occasion—in the boardroom, at a bar, in the swimming pool, for a tennis match, or while you're out on a long drive. You just can't go wrong with this watch. MRP: Starts at ₹8,54,000 Offer price: Please call our Luxury Watch Helpline on [+91 8725028892](tel:08725028892), [+91 8725028891](tel:08725028891). [Click here to connect with us on WhatsApp.]( A highly decorated in-house movement Girard-Perregaux prides itself on the fact that it is one of the very few truly complete manufacturers in the watch industry, ie they produces all components of their watches in-house including all their movements. Today Girard-Perregaux has over 15 in-house movements—a testimony to its status as a true haute horlogerie giant. Girard-Perregaux movements are known for their technical accuracy and their aesthetic beauty. The brand have perfected the art of decorating their movements. The Girard-Perregaux calibre used in this watch has many different finishes on it to achieve the aesthetic brilliance of the visible and, interestingly, even the non-visible parts. A watchmaker spends over a week polishing and applying the finishes to the movement which include polishing, engraving, circular graining, mirror polishing and Côtes de Genève! It is safe to say that Girard-Perregaux are obsessed with decoration and perfection. Every 42mm Laureato is equipped with a GP01800 movement. The calibre is entirely designed, produced, assembled and adjusted by Girard-Perregaux, while endowed with traditional and meticulous finishes, this calibre is a flagship of the manufacture. An example of 5 finishes used in the rotor alone. It shows how dedicated GP is to decoration and perfection. The Laureato case The polished metallic part of the caseback is fixed with six screws and bears engravings with the name of the brand, reference number, material and the 330ft/100m water resistance. The Girard-Perregaux Laureato Classic features a 42mm case with a see-through caseback, which reveals the decorated calibre. It has a sporty, chic profile which is perfectly balanced with its thin, octagonal bezel, rounded base and integrated strap. The Laureato case design is inspired by the unusual dome of the Santa Maria del Fiore cathedral in Florence, Italy. Even today, it is one of the most interesting and complex architectural achievements. MRP: Starts at ₹8,54,000 Offer price: Please call our Luxury Watch Helpline on [+91 8725028892](tel:08725028892), [+91 8725028891](tel:08725028891). [Click here to connect with us on WhatsApp.]( The thin, octagonal bezel with its rounded base sits neatly on a substantial, but elegantly curved base, into which the horizontal links integrate seamlessly. The octagonal bezel was inspired by the dome of the Santa Maria del Fiore cathedral in Florence, Italy. Polished to perfection is the highly detailed and aesthetically pleasing screw-down crown, which helps ensure a water resistance of 100m. A gorgeous Clous de Paris dial Literally meaning 'nails of Paris' and once referred to in English as ‘hobnail pattern’ this decorative pattern has been used to enhance the appearance of metal parts especially in watch dials and rotors since the 18th century. It is a process carried out by hand using a burin resulting in a series of finely engraved intersecting lines, which form the characteristic Clous de Paris pattern. The dial design keeps the elements of the previous years—the exquisite Clous de Paris pattern, applied indexes and logo, the baton hands and the general markings. On the top side of the dial, the Girard-Perregaux logo is at the 12 o’clock position. Between the logo and the centre, the name and founding year of the brand are placed on an embossed plate.The date window is discreetly visible at three o’clock through a simple, subtle chamfered aperture. The date blends nicely into the overall design and colour scheme. Dial options include blue, black, grey and white. Extreme legibility in low-light conditions A low-light view of the Laureato Classic reveals the luminescent baton hour and minute hands with arrow-pointed heads. The applied hour indexes are manufactured in polished steel and filled with green Super-LumiNova, like the minute and hour hands, to ensure maximum visibility. The integrated bracelet or strap Another elegant note comes from the case’s seamless integration of the bracelet. The steel bracelet combines polished and horizontally-brushed elements. The bracelet presents the same chamfered finish on its entire length, as is seen on the case. The bracelet is fitted with a triple-folding clasp adorned with the GP emblem engraved on a brushed plate. The Laureato Classic is also available with an integrated alligator leather strap which looks equally stunning. Shop the collection—choose from several variants The Laureato Classic 42mm is available in several dial options including blue, black, silver, and grey. It is available with leather straps and metal bracelets. It is available in pink gold, titanium-and-rose-gold, or all-steel versions. You can shop the entire collection here or speak to our representatives for further assistance. MRP: Starts at ₹8,54,000 Offer price: Please call our Luxury Watch Helpline on [+91 8725028892](tel:08725028892), [+91 8725028891](tel:08725028891). [Click here to connect with us on WhatsApp.]( [Follow Pranav Saboo on Instagram]( [Shop the entire Laureato collection]( [Shop the entire Girard-Perregaux collection]( [Twitter]( [Facebook]( [Instagram]( Ethos Watch Boutiques India's largest chain of luxury watch boutiques. You are receiving this email because you signed up for communications on our website/at our store. 204-206, Second Floor, Square One Mall, District Centre Saket New Delhi - 110017 [Unsubscribe](