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A handsome sports watch with some real personality: Baume & Mercier Clifton Club

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ethoswatches.com

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pranav@ethoswatches.com

Sent On

Wed, Apr 17, 2019 07:47 AM

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Wear it over the weekend & during the week, at the office and on a bike because the Clifton Club is

Wear it over the weekend & during the week, at the office and on a bike because the Clifton Club is literally the watch you’ll never want to take off! Contemporary, accurate, high-performing, sturdy timepieces, made to exacting standards. Baume & Mercier Clifton Club A strong sports watch with some real personality Baume & Mercier has always had an inclination towards ‘dress watch' designs, but this Clifton Club collection has undergone a damn good, paradigm shift, straddling the line between a sporty aesthetic and being an urbane wrist companion. The Clifton Club is for the "gentlesportsmen” (a word coined by the brand) - i.e., the younger, more active men who play sports “as part of their lifestyle, to keep fit”, but also enjoy socialising afterwards. This collection of (really) good-looking watches is getting a big nod from enthusiasts worldwide because they are contemporary, accurate, high-performing, sturdy timepieces, made to exacting standards. Wear it over the weekend and during the week, at the office and on a bike because it is literally the watch you’ll never want to take off! Clifton Club collection starts at: ₹ 95,000 For more information, please call [+91 8725028882](tel:8725028882) or [+91 8725028897](tel:8725028897). [Click here to connect with us on WhatsApp.]( [Discover Baume & Mercier's Clifton Club]( 42mm stainless steel case with illustrious curves and perfectly shaped lugs The Clifton Club was designed with a clear aim of being an everyday watch and all its features clearly reflect this. The stainless steel case is appropriately sized at 42mm. The use of stainless steel (a light material) further establishes the “everyday” aspect of the watch. Visually, the combination of a satin finish and polished surface on the case works really well. It further elaborates the illustrious curves of the case, which is a classic Clifton signature detail. The lugs are perfectly shaped for the proportions of the case and the watches are lightweight while still feeling substantial. A case height of 10.3mm allows the watch to easily slip beneath your shirt cuff. Clifton Club collection starts at: ₹ 95,000 For more information, please call [+91 8725028882](tel:8725028882) or [+91 8725028897](tel:8725028897). [Click here to connect with us on WhatsApp.]( Spoilt for choice – from summery blue to stealthy black or a stunning white dial with a dash of orange The Clifton Club is offered in classic black and blue sun satin-finished and matte white dial variations. Each dial is created with a stepped design that adds a sense of depth to the otherwise flat surface. What stands out significantly is the dash of colour on the inner flange, that has a thin outline in orange. The large rhodium-plated, leaf-shaped hour and minute hands stand tall against the baton-like applied indexes. As expected, the presence of Superluminova® on the hands and indexes makes the dial highly legible. A discreetly integrated date display window whose disc matches the colour of the dial, is placed at 3 o’clock. Another bit of colour is provided by the arrow-shaped seconds hand coated in bright orange, matching the colour of the inner flange. Overall, with a handsome and clean dial, and spiffy aesthetics, the Clifton Club definitely brings home the modern character of horology. Clifton Club collection starts at: ₹ 95,000 For more information, please call [+91 8725028882](tel:8725028882) or [+91 8725028897](tel:8725028897). [Click here to connect with us on WhatsApp.]( Screw-down case back, knurled bezel & integrated screw-down crown with arching protectors The integrated screw-down crown features arcing crown protectors and the screw-down case back provides the watch with a water resistance of 100m. The case back is personalisable and features a coat of arms - like a sign of recognition or a private members’ club card, legitimising the wearer’s entry into the ‘Club’. Another noticeable part of the case is the immaculately designed unidirectional knurled bezel that is finished with polished edges and a vertically satin-brushed top. Furthermore, the orange triangular index at 12 o’clock on the engraved 60-minute scale, provides the bezel with a welcome dash of colour. The rotating bezel features 120 notches instead of the usual 60, providing ultimate precision with two notches per minute. This definitely adds weight to the sense of exclusivity associated with the Clifton Club. Clifton Club collection starts at: ₹ 95,000 For more information, please call [+91 8725028882](tel:8725028882) or [+91 8725028897](tel:8725028897). [Click here to connect with us on WhatsApp.]( An easily serviceable movement with added shock resistance and 38 hrs of power reserve Keeping in mind the sporty exterior of the watch, the brand has ensured that the engine also caters to similar use. While it might not be a true tool watch, despite features like good water resistance, a unidirectional bezel and high legibility, it does understand the importance of accuracy and resistance. Hence, the Baume & Mercier Clifton Club is powered by a Swiss mechanical self-winding movement that is highly reliable and has been tested for shock resistance to 550G. It beats at a frequency of 4Hz and clocks in a decent power reserve of 38 hours. Baume & Mercier also offers 4 variants of the Clifton Club collection in quartz enhancing the overall accessibility that the Clifton Club was prized for. Clifton Club collection starts at: ₹ 95,000 For more information, please call [+91 8725028882](tel:8725028882) or [+91 8725028897](tel:8725028897). [Click here to connect with us on WhatsApp.]( A plethora of strap options from “All-Road” leather lined with rubberised calfskin strap to urban chic steel bracelet The Clifton Club is offered in smart and durable strap and bracelet options. Reflecting a casual vibe, the “All Road” calfskin leather strap features a stamped sailcloth like fabric texture and has an orange rubberised calfskin lining for that extra sporty appeal. This pop of colour goes well with the other orange references on the dial and bezel. The use of a high-quality leather strap ensures a higher quotient of resistance against UV rays, dryness and wetness. The triple folding buckle guarantees security and ease of opening. The other options include a 3-row polished and satin-finished stainless steel bracelet and a black vulcanised rubber strap with gills, both exceptionally smart and durable variations. Clifton Club collection starts at: ₹ 95,000 For more information, please call [+91 8725028882](tel:8725028882) or [+91 8725028897](tel:8725028897). [Click here to connect with us on WhatsApp.]( Ethos Watch Boutiques is India's largest chain of luxury watch boutiques. You are receiving this email because you signed up for communications on our website/at our store. Our marketing office is located at 204-206, Second Floor Square One Mall District Centre Saket New Delhi Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](

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