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Master Memovox Boutique Edition by Jaeger-LeCoultre

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ethoswatches.com

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pranav@ethoswatches.com

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Tue, May 22, 2018 07:57 AM

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Only one piece in India at the first & only Jaeger-LeCoultre boutique - The Chanakya Mall, New Delhi

Only one piece in India at the first & only Jaeger-LeCoultre boutique - The Chanakya Mall, New Delhi. JAEGER-LECOULTRE MASTER MEMOVOX BOUTIQUE EDITION A Boutique Edition, only one piece of this limited edition of 500-pieces is available in India, at the first Jaeger-LeCoultre boutique - The Chanakya, New Delhi. The Master Memovox – Jaeger-Lecoultre's iconic alarm watch – is celebrating the 60th anniversary of its automatic movement this year. To mark the occasion, an exclusive boutique-only edition is available in Jaeger‑LeCoultre boutiques around the world. The Master Memovox Boutique Edition is a very contemporary interpretation of an enduring 1970s design. With its top-end watchmaking expertise, its distinct design, and the history associated with it, this gentleman’s watch remains a continuing object of desire. This watch's enduring story brings pleasure to all Jaeger‑LeCoultre devotees, whether they have the soul of a collector or simply a deep appreciation of objects with personality and infused with legend. MRP - ₹ 710,000. Only one watch available exclusively at the Jaeger Le-Coultre Boutique by Ethos. For bookings, please call [+91 8725028881](tel:08725028888) or [+91 8725028893](tel:08725028893). [Discover the Master Memovox]( The anniversary of an iconic calibre The Memovox line has been a continuous element in the Manufacture’s history since the 1950s, and has a story that resonates with both aficionados and collectors of Jaeger‑LeCoultre watches. Featuring a double crown and a mobile disc with the desired alarm time shown by a triangular indicator, the Memovox watch made its mark on Fine Watchmaking the minute it was released. Its legendary movement, the Jaeger‑LeCoultre Calibre 815, was the first automatic movement to boast an alarm function signed by the Grande Maison, and has inspired many others since its introduction in 1956. The Jaeger‑LeCoultre Calibre 956 that drives the Master Memovox Boutique Edition is a direct descendent of the original. MRP - ₹ 710,000. To book the Master Memovox Boutique edition, please call [+91 8725028881](tel:08725028888) or [+91 8725028893](tel:08725028893). There’s an abundance of complications in watches, but alarm watches are much rarer in today’s watch landscape At the heart of the Master Memovox's movement and its design is the alarm function. This eminently audible mechanical memory was invented in the 1950s, infused with post-war optimism that saw men set out to conquer the world in modern global management roles. The alarm watch has been a part of the permanent collection since 1950, first as a hand winder and since 1965 also with an automatic movement featuring a vibrating alarm. Now that our world has become consumed in all things digital, what could be more truly luxurious than being prompted to recollect a meeting, or being awoken, by the mechanical chiming of your wristwatch alarm? No doubt it is this somewhat old-fashioned charm that appeals so strongly to lovers of watches with personality. MRP - ₹ 710,000. To book the Master Memovox Boutique edition, please call [+91 8725028881](tel:08725028888) or [+91 8725028893](tel:08725028893). Watchmakers at Jaeger-LeCoultre wanted the Master Memovox to appeal to all the senses of the man who wears it The exterior of the Memovox is unmistakable. There are two crowns on this watch. The bottom crown is used for winding as well as setting the time. Setting the alarm function is simple: shift the top crown into neutral position. Then, in position 2, turn this crown in anti-clockwise direction until the desired ring time. In doing so, the mobile disc with its little “retro-style” and famous Memovox indicator triangle turns around the dial to the alarm time. Turning the crown clockwise allows you to set the date, displayed in an aperture at 3 o’clock. The Grande Maison’s watchmakers worked painstakingly to achieve a very pure sound for the mechanical alarm. MRP - ₹ 710,000. To book the Master Memovox Boutique edition, please call [+91 8725028881](tel:08725028888) or [+91 8725028893](tel:08725028893). A vintage design that still looks fresh When Jaeger‑LeCoultre’s designers set out to create this special anniversary edition of the automatic Memovox, they sought inspiration in a watch dating back to the 1970s, the Memovox Snowdrop. The dial has kept all the characteristics of the Memovox Snowdrop. Baton hands with a luminescent coating move around a white “railtrack” minute circle, which delineates the outer rim of the sunray-finish blue inner disc. Here is ensconced the little triangle that acts as a hallmark of the alarm function, and also glows in the dark. Moving across an opaline blue surface, the triple-faceted hour-markers are also coated in luminescent material and overlaid by a grey-blue “railtrack” minute circle – just like the original watch. As a crowning touch, the twelfth hour-marker is replaced with a Jaeger‑LeCoultre logo. MRP - ₹ 710,000. To book the Master Memovox Boutique edition, please call [+91 8725028881](tel:08725028888) or [+91 8725028893](tel:08725028893). Each Master Memovox undergoes a full 1,000 hours of rigorous testing before leaving the Jaeger Le-Coultre Manufacture Inside the 40mm steel case of the blue Boutique Edition ticks the Calibre 965, an automatic movement that is a direct descendant of Calibre 815 that was first used in 1956. The movement has a frequency of 28,800 vph, a power reserve of 48 hours and consists of 268 components. Turning the watch over to see its reverse side, one lights upon an entirely engraved case-back, marked as belonging to a limited edition of 500 pieces. The “1000 Hours Control” symbol in the centre certifies that the watch has successfully undergone 1000 hours of rigorous tests relating to its functioning and reliability. As for the stainless steel case, its contemporary design with brushed finishes gives the wrist an unquestionable elegance. The material selected for the strap is a deep blue braided cotton known as “Trieste”, with a contemporary light blue stitching. Supple calfskin lining ensures a comfortable and flexible fit. MRP - ₹ 710,000. To book the Master Memovox Boutique edition, please call [+91 8725028881](tel:08725028888) or [+91 8725028893](tel:08725028893). Step into India's only Jaeger-LeCoultre Boutique, one of the 90 or so Boutiques worldwide, & discover the Master Memovox A Boutique Edition, only one piece of this limited edition of 500-pieces is available in India, at the Jaeger-LeCoultre boutique - The Chanakya, New Delhi. Jaeger-LeCoultre wished to present the Master Memovox Boutique Edition in a setting that does justice to its special place in the collection and history of Jaeger‑LeCoultre. Naturally, Jaeger‑LeCoultre Boutiques form the most brilliant backdrop for this limited edition watch. Stepping into one of the 90 or so Boutiques worldwide, you experience the brand’s history and rich heritage through an interior steeped in Jaeger‑LeCoultre’s visual and sensory universe – but more than that, you are drawn into the history of the Maison and its collections by the passion and fervour of the sales advisors. By visiting a Boutique, new and returning clients alike will enjoy the pleasure of discovering or rediscovering the secrets of Jaeger‑LeCoultre, and particularly of the Memovox line. MRP - ₹ 710,000. To book the Master Memovox Boutique edition, please call [+91 8725028881](tel:08725028888) or [+91 8725028893](tel:08725028893). New Delhi now has a stunning Jaeger-LeCoultre Boutique, the first in India, at The Chanakya Ethos is proud to launch India’s first and only Jaerger-LeCoultre boutique, at The Chanakya Mall, New Delhi. The new boutique offers bespoke luxury and is designed to deliver the best Jaeger-Lecoultre experience yet. Situated in the centre of Lutyen’s Delhi, The Chanakya is conceived as a space for the most exclusive and high-end retail experiences. It is a perfect address to give watch connoisseurs and enthusiasts the true Jaeger-LeCoultre milieu. With the environment at the new boutique, shopping becomes an unforgettable pleasure. For more information, please call [+91 8725028881](tel:08725028888) or [+91 8725028893](tel:08725028893). [Discover the Master Memovox]( [Click to call our Luxury Consultant](tel: 08725028893) Ethos Watch Boutiques is India's largest chain of luxury watch boutiques Our marketing office is located at 204-206, Second Floor Square One Mall District Centre Saket New Delhi Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](

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