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No longer wish to receive emails from us [Report spam](saurhsmcr-_~lzauglmhaslrmlraaacumuz-_~8587022139817975917894466099goei4vmoniwcz-_~tzlrsvj-_~79997lld9999999hsbmojdqzubshkxowetc02-_~TC1rDqMwunQZAB9gYH5h-ermg) here Job Details Full-time | Contract $56,850 - $62,921 a year 6 days ago Qualifications Email marketing CSS Facebook Advertising Marketing Mid-level Adobe Creative Suite 3 years Customer segmentation Analysis skills Canva Bachelor's degree Digital marketing Marketing automation Constant Contact A/B testing 4 years Google Analytics Marketing Editing HTML Copywriting Full Job Description The Digital Marketing Specialist will be responsible for developing, executing, and optimizing email marketing campaigns to drive customer engagement and conversions. This role requires a creative and analytical thinker who is well-versed in the latest email marketing strategies and has hands-on experience with the Constant Contact CRM platform. **Key Responsibilities:** - **Email Marketing Strategy & Execution:** - Develop and execute targeted email marketing campaigns that align with our overall marketing strategy. - Create and manage drip campaigns to nurture leads, engage customers, and drive conversions. - Design and implement A/B testing to optimize email content, subject lines, and CTAs. - **CRM Management (Constant Contact):** - Maintain and segment the contact database in Constant Contact to ensure accurate targeting. - Utilize CRM data to create personalized email campaigns and improve customer segmentation. - Monitor and report on email campaign performance metrics, providing insights and recommendations for improvement. - **Content Creation & Design:** - Collaborate with the content and design teams to create compelling email content, including copy, images, and graphics. - Ensure all email communications are consistent with brand guidelines and voice. - **Analytics & Reporting:** - Track and analyze key performance indicators (KPIs) for all email marketing initiatives. - Provide regular reports on campaign performance, ROI, and key learnings to stakeholders. - Continuously refine strategies based on data-driven insights. - **Cross-Channel Integration:** - Work closely with the social media, paid advertising, and SEO teams to ensure email marketing efforts are integrated with broader digital marketing campaigns. - Implement retargeting strategies across platforms to re-engage users based on their interactions with email campaigns. **Qualifications:** - Bachelorâs degree in Marketing, Communications, or a related field. - 3+ years of experience in digital marketing with a focus on email marketing and CRM management. - Proven experience with the Constant Contact CRM platform or similar. - Strong knowledge of email marketing best practices, segmentation, and personalization strategies. - Proficient in HTML/CSS for email template customization. - Excellent copywriting and editing skills with a keen eye for detail. - Strong analytical skills with the ability to interpret data and generate actionable insights. - Experience with A/B testing and marketing automation. - Familiarity with GDPR and CAN-SPAM regulations. **Preferred Skills:** - Experience with graphic design tools like Adobe Creative Suite or Canva. - Knowledge of other digital marketing tools such as Google Analytics, Facebook Ads, or LinkedIn Campaign Manager. - Experience in retargeting and cross-channel marketing strategies. Job Types: Full-time, Contract Pay: $56,850.00 - $62,921.00 per year Schedule: 8 hour shift Choose your own hours Monday to Friday Experience: Marketing automation: 4 years (Required) Ability to Commute: Boca Raton, FL 33487 (Required) Ability to Relocate: Boca Raton, FL 33487: Relocate before starting work (Preferred) Work Location: In person