Email design eggspiration 🧺

Essence of Email Weekly‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌  ‌ Essence of Email Weekly Read in Browser Essence of Email Weekly Hello there, Looks like you may have missed last week's Essence of Email Weekly newsletter, so we wanted to send it to you in case it got lost in your inbox. Have a great day! DIGITAL MARKETING Microsoft Advertising to launch RSA open beta ad customizers Source: Giphy What is it all about? Microsoft Advertising announced that marketers using Responsive Search Ads (RSA) will be able to use ad customizers this quarter. Ad customizers have already been available for Microsoft’s Expanded Text Ads but now they will also be for RSAs. What does this mean for marketers? They will be able to automatically create ads featuring more product information in the ad copy without having to manually change the copy. By using these ad customizers, the ad setup time will be reduced and the quality of the message based on the search query will be drastically improved. Marketers will be able to create hundreds of different ad variations with one set of ad copy such as descriptions and title. Ad customizers are parameters within the ad copy that get replaced by dynamic text when the ad appears online based on the search query. The text values provided in the feed file are selected according to the targeting defined in the feed. This customization can lead to higher conversion rates and lower costs per acquisition. Also, custom attributes will be available for customization of RSAs, making them similar to Google Ads. Which custom attributes are included in the open beta? Text – Product names, descriptions, and product categories Number – Inventory count and colors available Price – Sale discounts and product costs Percent – Interest rates or discount rates In a world where customization and automation are becoming dominant, these updates will definitely be more than welcome. If you’re interested in all the deets, make sure to check out this article. SMS MARKETING Campaign Monitor introduces SMS capabilities Source: Giphy Zoom in: Campaign Monitor, a CM Group brand and provider of marketing software announced new SMS capabilities in order to help marketers drive engagement and loyalty with their customers across multiple channels. This way marketers will be able to manage their marketing channels from one place, giving them the ability to create more powerful and cohesive marketing programs. According to Desta Price, Chief Product Officer at CM Group, “With email and SMS working together, our customers have an easy way to reach their audience across multiple touchpoints and drive further engagement. Our commitment to product innovation for our customers is clear in our new SMS solution and this is the first step towards broadening and enhancing the marketing tools we offer which help customers create more meaningful connections with their subscribers.” In a recent study by the parent company CM group, it was stated that “U.S. adults ranked email and text messaging as the top two most preferred communication channels for interacting with brands and companies.” Additionally, 95% of text messages are read and responded to within the first 3 minutes and the open rate for SMS is 98% which makes it the ideal channel to increase conversion and maximize ROI. “We ensure that customers can send with confidence from the very first day. Intuitively designed to have the same workflow as email, customers truly get a streamlined offering that will help them get an SMS campaign out the door in minutes. As always, we’re proud to deliver on our goal of bringing our customers an innovative product that is also approachable – no matter the size of their teams or prior experience,” said Kalyn New, Senior Director of Product Marketing at Campaign Monitor. EMAIL MARKETING Easter is almost here! Source: Giphy This Easter seems to be the first post-restriction holiday since the start of the pandemic, so everyone is looking forward to making the most out of it. Consumers are ready to start shopping and begin their hunt for flash sales and big discounts during the Easter period. This year, 87% of Americans are looking forward to celebrating Easter and 40% are planning to do their shopping online. This makes it a perfect opportunity for merchants to increase their sales and create some Easter-related campaigns. Omnisend’s analysis of over 2.75 billion emails sent in March–April of 2020 and 2021 indicated that even though most Easter shopping takes place on Good Friday, many customers place orders throughout the month as well. This means that merchants should not just rely on Good Friday’s spending spree. Spacing out their campaigns evenly throughout the month will bring them more sales and profit. Let’s take a look at some marketing tips for this Easter season. 🐰 Know your audience Let’s not forget that not everyone celebrates Easter and although it is associated with eggs, chocolate, and the Easter Bunny, it is still a religious holiday. Knowing your audience is key if you decide to go with an Easter theme for your campaigns. To be on the safe side, you can always choose a spring theme, which will be relevant not just for the Easter period but also for the whole month. So, even if your customers don’t celebrate Easter, they may still want to use the opportunity to get a good discount. Get your timing right Taking into consideration the popularity of the holiday, consumers will be overloaded with offers during this period. A good piece of advice for capturing their attention would be to start sending them 2 weeks in advance and then have another wave of promotions leading to and on Good Friday. Deliver the right message Never underestimate the power of good Easter branding, so using an Easter-themed message can make your offer more attractive. However, if you’re aware that some of your consumers don’t celebrate Easter, you can use the spring theme to promote your offer. Use the right channel Even though email might be the best channel to get more sales during Easter, combining multiple marketing channels into an all-in-one experience can be your best bet. That way you can reach more people and build a stronger relationship with your audience. EMAIL DESIGN INSPO Eggspiration 🧺 Source: UplersEmail As Easter is slowly approaching, many brands will use the opportunity to incorporate some interesting Easter-related elements into their email designs. One such example is Regalrose. With fancy typography and illustrative images, they managed to bring freshness to their subscribers’ inboxes and create a poster-like email. The offer that they are promoting and the discount code will definitely catch your attention. Plus, the way they used the yellow-green shades fits perfectly with the Easter theme. The email looks simply lovely! Do you agree? 😍 Source: UplersEmail EMAIL MARKETING SERVICES BOOK A CALL Copyright © 2022 Essence of Email Essence of Email, 26310 Bolton Trails Ln, Katy, Texas 77494, United States Unsubscribe