How to Get Into Tequila

If you were to tell me 23 years ago, when I first started writing about drinks, that tequila and mezcal combined might one day beat out vodka to become America’s best-selling spirit and that people would be drinking $18 tequila martinis, I’d have done a spit take with my old-fashioned. Yet that’s exactly what’s happening. Vodka sales were flat last year, while tequila and mezcal sales rose 17 percent, marking 20 years of sustained growth. Some cynics will roll their eyes and dismiss this as celebrity capitalism gone wild. (Everyone from the Rock to George Clooney has a tequila brand these days.) I like to think of it as a triumph of taste in America. Here are the best splurges, bargain bottles, and the cocktails you need to know beyond the margarita. [View in Browser]( [Esquire]( [SHOP]( EXCLUSIVE [SUBSCRIBE]( [How to Get Into Tequila]( [How to Get Into Tequila]( If you were to tell me 23 years ago, when I first started writing about drinks, that tequila and mezcal combined might one day beat out vodka to become America’s best-selling spirit and that people would be drinking $18 tequila martinis, I’d have done a spit take with my old-fashioned. Yet that’s exactly what’s happening. Vodka sales were flat last year, while tequila and mezcal sales rose 17 percent, marking 20 years of sustained growth. Some cynics will roll their eyes and dismiss this as celebrity capitalism gone wild. (Everyone from the Rock to George Clooney has a tequila brand these days.) I like to think of it as a triumph of taste in America. Here are the best splurges, bargain bottles, and the cocktails you need to know beyond the margarita. [Read More](   [I'm Starting to Think Donald Trump Is Untrustworthy]( [I'm Starting to Think Donald Trump Is Untrustworthy]( Monday was going to be the rousing climax of his latest drama. Jack Smith was going to drop like Ivan Drago in the last reel. Fani Willis' prosecution was going to find a torpedo going down its exhaust port. [Read More]( ['From One Natural Disaster to the Next']( ['From One Natural Disaster to the Next']( All of British Columbia. is now going to spend the weekend as ground zero. [Read More](     [The 24 Best Labor Day Style Deals You Can Shop Right Now]( [The 24 Best Labor Day Style Deals You Can Shop Right Now]( New season, new wardrobe. But not at full price. [Read More](   [The Best Jordan Golf Shoes Represent How Far Golf Style Has Come]( [The Best Jordan Golf Shoes Represent How Far Golf Style Has Come]( His Airness has been in the business of fairways and greens much longer than he was producing golf shoes—but the existence of these kicks are what helped open the door for golf's new wave. [Read More]( [The Best Golf Shorts to Wear in 2023]( [The Best Golf Shorts to Wear in 2023]( No matter your inseam preference, look no further than these course-ready styles. [Read More](     [Welcome to the Summer of the Rewatch]( [Welcome to the Summer of the Rewatch]( With the SAG-AFTRA strike raging on, we've taken to revisiting old comforts. Here's what we're diving back into right now. [Read More](   [Weight Loss After 40]( Follow Us [Unsubscribe]( | [Privacy Notice/Notice at Collection]( esquire.com ©2023 Hearst Magazine Media, Inc. All Rights Reserved. Hearst Magazines, 300 West 57th Street, New York, NY 10019