The 20 Best-Selling Colognes

Popularity can be a double-edged sword. On the one hand, things are usually popular for a reason—because they’re good. On the other, when something becomes too popular—or, dare we say, viral—it can be easy to roll your eyes at it. We’re living in an age when rarity is the ultimate flex. But if you ask us, popularity isn’t a bad thing, especially when it comes to cologne. All of the following fragrances have earned their place on the bestseller list because they are just that damn good. [View in Browser]( [Esquire]( [SHOP]( EXCLUSIVE [SUBSCRIBE]( [The 20 Best-Selling Colognes for Men]( [The 20 Best-Selling Colognes for Men]( Popularity can be a double-edged sword. On the one hand, things are usually popular for a reason—because they’re good. On the other, when something becomes too popular—or, dare we say, viral—it can be easy to roll your eyes at it. We’re living in an age when rarity is the ultimate flex. But if you ask us, popularity isn’t a bad thing, especially when it comes to cologne. All of the following fragrances have earned their place on the bestseller list because they are just that damn good. [Read More](   [The Made-to-Measure Shirt Brand That Makes It Oh So Easy]( [The Made-to-Measure Shirt Brand That Makes It Oh So Easy]( Finally, an option for menswear nerds and regular guys, alike. [Read More]( [How Fiction Became Edible]( [How Fiction Became Edible]( A new genre of cookbooks is reverse engineering the foods of all your favorite pop culture. Now, your stomach can travel to Westeros, Tattoine, the Shire, and more. [Read More](     [The Best Movies of 2024 (So Far)]( [The Best Movies of 2024 (So Far)]( Is all the pollen warping my perception, or was April an unbelievably bananas month for movie releases? The biggest new pop entertainment—Luca Guadanigno’s Challengers—is a dizzying, brilliant, sweat-soaked tennis world love triangle. On the indie side, there were multiple phenomenal and subversive new movies from young trans auteurs. And thanks to Lance Oppenheim’s new documentary, Spermworld, I now have intimate knowledge of the black market sperm donor universe. The fall will always be the season of prestigious Oscar bait, of course, but is the spring becoming the season of wild swings and offbeat Hollywood fun? I certainly hope so. Here’s our updated list of the best new movies of the year so far. [Read More](   [The PGA Superstore Has Some Insane Golf Deals Happening]( [The PGA Superstore Has Some Insane Golf Deals Happening]( Save up to 50% on clothes, clubs, and gadgets. [Read More]( [79 Mother’s Day Gifts to Cement Yourself as Mom’s Favorite Kid]( [79 Mother’s Day Gifts to Cement Yourself as Mom’s Favorite Kid]( The world’s number-one mom deserves the best of the best. [Read More](     [The Shakerato is a Magical One-Ingredient Cocktail]( [The Shakerato is a Magical One-Ingredient Cocktail]( It just feels so wrong. you take a single, gorgeous amaro—which probably has a semisecret recipe perfected and handed down through generations—and shake the absolute hell out of it with ice in a cocktail tin. Isn’t that a sin against the liqueur gods? These bittersweet liqueurs, primarily from Italy, should be sipped room temperature or slightly chilled following an epic dinner and used in fancy aperitivo cocktails, right? It’s a revelation: This single ingredient is capable of producing a libation of complexity and depth. The amaro shakerato is like a cocktail cheat code. [Read More](   [ESQ Membership]( [LiveIntent Logo]( [AdChoices Logo]( [How satisfied are you with the content of this newsletter?]( Follow Us [Unsubscribe]( | [Privacy Notice]( | [CA Notice at Collection]( Esquire is a publication of Hearst Magazines. ©2024 Hearst Magazine Media, Inc. All Rights Reserved. This email was sent by Hearst Magazines, 300 West 57th Street, New York, NY 10019-3779