The Guys Who Make Dad Memes for a Living

The first time I consciously registered a dad meme online, I was a little embarrassed by how funny I found it. We were still struggling with sleep training a year in, and I was on Instagram trying to ignore the monitor, and a former spin instructor/fellow new parent shared this post that was a picture from a movie of a zombie—clothes in tatters, eyes blank, face bloody—shuffling away from an explosion. The caption was something along the lines of: Dads after the bedtime routine. It was from an account called The Dad, the most prominent aggregator of all things dadness, which had just climbed over two million Instagram followers. I went back to The Dad, began to recognize the names often reposted there and on similar platforms—Dad and Buried, Dad at Law, Matt the Dad. I reached out to dozens of these men, for some reason expecting to be ignored, but many were flattered, or at least bemused, by my interest, and willing to chat. And in every conversation, at some point, talk turns back to the rooms. [View in Browser]( [Esquire]( [SHOP]( EXCLUSIVE [SUBSCRIBE]( [Into the World Of the Very Online Dad]( [Into the World Of the Very Online Dad]( The first time I consciously registered a dad meme online, I was a little embarrassed by how funny I found it. We were still struggling with sleep training a year in, and I was on Instagram trying to ignore the monitor, and a former spin instructor/fellow new parent shared this post that was a picture from a movie of a zombie—clothes in tatters, eyes blank, face bloody—shuffling away from an explosion. The caption was something along the lines of: Dads after the bedtime routine. It was from an account called The Dad, the most prominent aggregator of all things dadness, which had just climbed over two million Instagram followers. I went back to The Dad, began to recognize the names often reposted there and on similar platforms—Dad and Buried, Dad at Law, Matt the Dad. I reached out to dozens of these men, for some reason expecting to be ignored, but many were flattered, or at least bemused, by my interest, and willing to chat. And in every conversation, at some point, talk turns back to the rooms. [Read More](   [Celebrity Barber Vince Garcia's Grooming Hacks]( [Celebrity Barber Vince Garcia's Grooming Hacks]( The guy who keeps LeBron James, Travis Kelce, and Drake looking their best reveals his secrets to cleaning up. [Read More]( [The Dyson Robot Is Finally Back in Stock]( [The Dyson Robot Is Finally Back in Stock]( It sold out in hours, but now’s your chance to try it. [Read More](     [A Comprehensive Breakdown on Away's Best Luggage]( [A Comprehensive Breakdown on Away's Best Luggage]( You can't escape the sea of Away suitcases at the airport. From when you enter the plane and walk through the classes to your seat in the very back, all the overhead space is crammed with Away suitcases. That said, are Away suitcases worth it? We say yes. With the popularity, you might get a slightly inflated price, but you can't deny these are the best of the affordable polycarbonate suitcases. There's now a handful of offerings—some big checked luggage pieces, expandable carry-ons, packable tote bags, and travel backpacks. We've tried pretty much all of it, so we felt primed to give you a little rundown. This is our handy shopping guide to the lineup. [Read More](   [A Guide to the Hiroyuki Sanada Extended Universe]( [A Guide to the Hiroyuki Sanada Extended Universe]( Shōgun is almost over, but Sanada has starred in plenty of stellar movies and TV shows that are worth your time. [Read More]( [Everyone Needs a Pair of Patagonia Baggies]( [Everyone Needs a Pair of Patagonia Baggies]( The shorts haven't changed in 40 years—that says something. [Read More](     [The Alejandro Mayorkas Impeachment Diversion Has Come to a Conclusion]( [The Alejandro Mayorkas Impeachment Diversion Has Come to a Conclusion]( I would not say that Homeland Security Secretary Alejandro Mayorkas is a true genius. I haven’t studied him that closely, but if the good Dean is correct (and he almost always is), the dunces may believe it, since they certainly are in confederacy against the poor sod. For months, the worst have been engaged in a comical effort to make Mayorkas the first Cabinet official to be impeached in 150 years. On Monday, this dog’s breakfast had its day. [Read More](   [From the editors of Esquire: In an exclusive piece of fiction from Stephen King, a family takes a scenic route–and everything goes terribly wrong. Learn More!]( [LiveIntent Logo]( [AdChoices Logo]( [How satisfied are you with the content of this newsletter?]( Follow Us [Unsubscribe]( | [Privacy Notice]( | [CA Notice at Collection]( Esquire is a publication of Hearst Magazines. ©2024 Hearst Magazine Media, Inc. All Rights Reserved. This email was sent by Hearst Magazines, 300 West 57th Street, New York, NY 10019-3779