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Twitter rebrands itself as X and ditches the bird

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Mon, Jul 24, 2023 12:15 PM

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It's Monday, July 24, 2023. In a series of tweets last Saturday, Musk said the company’s famous

[The Morning After]( It's Monday, July 24, 2023. In a series of tweets last Saturday, Musk said the company’s famous bird logo and name would soon disappear. The company will [change from Twitter to “X.”]( According to Platformer, Musk emailed staff later over the weekend saying the company would become X and his note “was the last email he’ll ever send from a Twitter email address.” And a lot of those changes have now happened. Twitter’s own account is now all “X” branding, and it’s rolled out quickly elsewhere. Twitter employees are getting an “X” tag to their Twitter handles, next to their blue check, while the “X” logo has already been projected on a building, like a bat signal for self-aggrandizing tech executives and their minions. (I’m still not sure what this [tweet]( (X?) even means.) X.com was once an online bank co-founded by Musk in 1999. It eventually became PayPal and was bought by eBay. Of course, we already have SpaceX, his recently announced AI venture is called xAI and Twitter’s holding company was rammed to X Corp in April. Musk has also talked about how X would help Twitter become an “everything app.” Terms that still need to be rebranded: subtweets, retweets, fail whales. – Mat Smith You can get these reports delivered daily direct to your inbox. [Subscribe right here!]( The biggest stories you might have missed [ChatGPT's Android app arrives in the last week of July]( ['Star Trek: Strange New Worlds' season 2 will include a musical episode]( ['Oppenheimer' review: Sympathy for the destroyer of worlds]( [What we bought: Engadget’s favorite backpacks]( [Summer Samsung Unpacked 2023: What to expect]( [Engadget Podcast: How AI created a 'South Park' episode around us]( Plus, we chat with the director and writers of Netflix's ‘They Cloned Tyrone.’ AI can now place us inside South Park episodes – should we be worried? This week, Devindra and Deputy Editor Nathan Ingraham chat with Edward Saatchi, the CEO of The Simulation, about his company’s new AI technology that can generate TV episodes, movies and more. We [preview a test South Park episode featuring Devindra]( and discuss if this technology is actually a good thing for creatives. Also, Editor at Large James Trew joins to discuss [his piece on AI-powered immortality](. [Continue reading.]( [Redditors troll AI content farm into covering a fake 'WoW' feature]( The hugely anticipated Glorbo feature is not a feature. [TMA] Blizzard Some redditors were very excited about a new World of Warcraft feature called Glorbo. Just one problem: Glorbo isn't real. Their faux enthusiasm for Glorbo caught the attention of a blog named The Portal, which publishes "gaming content powered by Z League" – often tenuously rewritten subreddit scraping, seemingly done by AI. (We hope it’s not a human.) Redditor u/kaefer_kriegerin noticed The Portal was turning discussions from some gaming subreddits into blog posts. They decided to try to trick the content farm into covering a fake WoW feature. The ruse was a success. The Portal's now-deleted blog post even quoted u/kaefer_kriegerin as stating, "Honestly, this new feature makes me so happy! I just really want some major bot-operated news websites to publish an article about this." [Continue reading.]( [Our favorite VPN is Express VPN]( It’s the best one for gaming and streaming. The best VPNs stay out of your way, and you'll barely even notice they’re running. But ExpressVPN internet speeds outperformed even our baseline internet speed measures. The service is likely circumventing traffic shaping by the internet service provider or a similar anomaly because every other VPN will hurt internet speed in some way. It was also easy to access geo-blocked content using ExpressVPN, with little-to-no buffering – which is the cheeky reason a lot of us invest in a VPN. [Continue reading.]( ​​ The Morning After is a daily newsletter from Engadget designed to help you fight off FOMO. Who knows what you'll miss if you don't [subscribe](. Craving even more? [Like us on Facebook]( or [follow us on Twitter](. Have a suggestion on how we can improve The Morning After? [Send us a note.]( [Twitter]( [Facebook]( [Youtube]( [Instagram]( You are receiving this email because you opted in at [engadget.com](. Not interested anymore? [Unsubscribe from this newsletter.]( Copyright © 2023 Yahoo. All rights reserved.

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