Monetize Content

  The Authority Creator™            August 6, 2022 [View in Browser]( Welcome to The Authority Creator ™, a weekly newsletter for content creators and authority creator consultants.   In This Issue: Explore the differences between creators and influencers and how they are tied together. Learn about the huge shift in the marketplace and how it can impact so many online business owners in a positive way!   Featured Article: Why the Creator Economy Is The Next BIG Opportunity   One of the by-products of COVID is that there has been a HUGE surge of micro-entrepreneurs, otherwise known as creative entrepreneurs. Traditional J-O-B's shifted and people had time on their hands to get creative with what they were passionate about. Before Web 2.0, BIG MEDIA controlled entertainment and media and there was little to no room to compete. Covid opened the doors to so much opportunity and was a catalyst for much of the change we are seeing in the Creator Economy right now. The Creator Economy space is currently valued at [$20 billion]( with estimations that it could grow to a [$104.2 billion]( market in 2022. Anytime there is this much growth aka an emerging market, there is OPPORTUNITY. Here are some interesting stats for ya: - 50 Million self identify as a Content Creator. (Source: [Influencer Marketing]( [Hub]( - 46.7 Million self-identify themselves as Amateur Creators. (Source: [Influencer Marketing Hub]( - About 2 Million Creators Make Six Figures (Source: [Influencer Marketing Hub]( So what is a content creator anywho? Short answer, if you own an online business and are using the innerwebs' to attract your person to you, YOU ARE A CONTENT CREATOR! The definition of a content creator is someone who makes and provides content for digital channels, such as websites and social media, that targets a specific audience. Content creators are creating blogs, images for social, video, podcast/audio, emails, posts for social media. Is the Content Creator NEW? Content creators and content marketing has been around a long time. But, it’s become a new catch phrase recently because of the influx of all these new people, which is why the opportunity is so rich right now. PLUS: It proves that content marketing can be monetized as there are literally millions of people in the creator economy who ARE monetizing their passion. But here’s the thing and where I see the opportunity… Content creators are struggling because: - They have no idea how to price their influence - They don’t know how to pitch and work with a brand - They have no authority page - They don’t have a lead gen in place - In many cases, they don’t have anything to sell outside of their influence - They don’t have a sales funnel in place, etc. There are almost 48 million content entrepreneurs who aren't making $10k or more a month! Where this is a need, there is a need to be filled! Why does this matter to you, and more importantly, how can YOU tap into this opportunity? Perhaps you are a content creator and you look at the list above and realize you don’t have some of these things and you need them. You can’t afford to pay someone to do it for you and would prefer to put the pieces in place yourself. Perhaps you want a business in a box that takes advantage of a NEW space (not super saturated like 90% of the business markets out there today!) where you could make $10k+/month in 90 days or less. Or, you already have a service based business but would like to start serving the content entrepreneur but you aren’t sure how. If you're ready to earn 10K+ a month helping creators monetize their passion, then join the Authority Creator Waitlist at [kimgarst.com/authoritycreator]( to get early access, news and updates. [JUMP ON THE WAITLIST HERE ](   3 Interesting Tid-Bits:  Making Money: Did you know that TikTok Influencers are paid out of the TikTok Creator Fund about 2 to 4 cents for 1K views that they receive...doing the math...that's just $20 to $40 per 1 million views. Here's a [TikTok Influencer Engagement and Earnings Calculato]( to check out your account! My take: Brands are flocking to smaller influencers and paying MORE than $20 to $40 per 1 million views ! Opportunity knocks! Community Building: Did you know that an audience and a community are very different things? An audience is a group of people who see your content. For example, a creator talks to a group of people. A community is a connected feeling among a group of people that talk to each other. This [Forbes]( article shares some core ways to build community! My take: Always strive for community over audience building. People who feel they are a part of something have longer sticking power. Tech News and Tools: Did you know that Twitter just released a beta feature called Co-Tweets? This allows two creators to collaborate, share the spotlight and ultimately engage and attract more people. [Find out more here](. My take: This could be awesome for collaborations with others and especially for those that have brand deals!   Content Spotlight:  Keeping it realz about content...it's TOUGH out there these days! Getting people to stop the scroll and pay attention can be difficult at best and sometimes feel absolutely impossible...especially on our Facebook Business pages! #AmIRight Every few weeks I strike a "viral" post on Facebook and here's the [latest one](... Over 1/2 million in reach, 64k comments and over 700 shares! You can [learn how to create your own viral content]( or if you just want my top viral posts, already designed for YOU, [check them out]( and put them to work for your business!   Get more of the Authority Creator goodness on [kimgarst.com](. Do you know of an amazing content creator who is totally rocking it? [DM us]( or email at contentcreator@kimgarst.com. Want to advertise on Authority Creator? Email us at contentcreator@kimgarst.com. Interested in the tools we LOVE? Check out our [Essential Tools for Making MORE Money Online]( Copyright ©2022 | KG Enterprises, LLC | All rights reserved.  [Facebook](  [Twitter](  [Linkedin](  [Youtube](  [Instagram](  [Pinterest](  This email was sent to {EMAIL} by hello@kimgarst.com Authority Creator was made with ❤️ by Kim Garst 64 Tub Run Road, New Castle, VA 24060 Nobody likes spam, whether it's email or in the can form. If you'd like to be removed from our list or update your preferences, click below. [Update Settings Here]( Sent to: {EMAIL} [Unsubscribe]( KG Enterprises, LLC, 64 Tub Run Road, New Castle, VA 24060, United States