Find Out What The Google Search API Doc Leak Means for Your Website

What Does The Google Search API Doc Leak Mean for Linkbuilding, Digital PR, and SEO? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hello If you own a business that generates traffic and sales leads from Google, or are connected to/aware of digital marketing in any way, then you’ve probably heard about Google’s massive Content Warehouse API data leak. Here’s what happened: - The documents were released by mistake after they were published on GitHub on March 27, 2024, and not removed until May 7, 2024, under the Apache 2.0 license (same as any open-source code). - On Sunday 5 May, 2024, Erfan Azimi, founder & CEO of an SEO agency, leaked these documents to two of the most respected voices in the SEO industry: Rand Fishkin and Mike King (founder of iPullRank). - Fishkin asked for verification from several ex-Googlers. All of them verified the credibility of the docs. - Fishkin also talked to Azimi, anonymously at first, before everything was released and Azimi went public on YouTube. - Google dodged questions about the leak, and then a few days later, admitted the documents were accurate. - For further confirmation of the validity of the data, everything in the document aligns with what’s coming out in the antitrust suit by the US Department of Justice, such as "a ranking factor called Navboost that uses searchers’ clicks to elevate content in search." It also fits with what’s been uncovered in previous Google leaks. Let’s take a quick look at what this means. 💡To learn more, we’ve published the following: [What Does the Google Search API Ranking Factors Data Leak Mean for Linkbuilding, Digital PR, and SEO?]( Read on for details 👇 Google Search API Docs Leak Learnings & Takeaways The 2,500+ leaked documents show us 14,014 attributes (API features), or "ranking factors" from Google Search’s Content Warehouse API. In other words, it shows us what data Google collects. Like every monopoly and corporate empire before it, Google is a gatekeeper. Google is the gatekeeper of the Internet. Despite Google's attempts to be more transparent in recent years, this leak shows that Google’s concealed and denied a lot that’s proven to be true. 💡These documents, our analysis, and numerous experts reviewing the details prove that [linkbuilding]( [guest posting]( [blogger outreach]( and [digital PR]( works, SEO makes a difference (new services coming soon!), and it’s important to have [SEO audits]( and [topical maps]( done before launching any kind of SEO campaign. Here’s a few quick takeaways: - Google explicitly ranks websites higher that have higher-quality backlinks. According to Mike King, the Google API documents clearly show that "the higher the tier [of backlink], the more valuable the link. This partially explains why getting rankings from highly ranking pages and from news pages yields better ranking performance." - Great content, promoted to the right audience + backlinks = WILL generate higher rankings and traffic. Google has been saying this for years, and these documents are yet more proof. - Keep SEO content (your website) fresh/new. One of the ranking factors is the "last good click", and this is caused by content decay. In other words, if you’ve not updated your website in ages, your traffic reduces, so Google notices, therefore, reducing your position in search engine rankings (SERPs). - Domain Authority (DA) matters. Google does give websites a weighting, or ranking factor called "siteAuthority." Very similar to what Moz and other tools call "Domain Authority" (DA). For on-page SEO, this means those efforts matter to improve a website's authority, traffic, and rankings. For linkbuilding, this means that higher DA-based backlinks are more valuable than lower-ranking links. 💡For more information: we’ve published the following: [What Does the Google Search API Ranking Factors Data Leak Mean for Linkbuilding, Digital PR, and SEO?]( Does your website and content need an update? Are you getting enough organic traffic from Google? [Talk to us today about SEO services you can depend on](. OutreachMama is trusted by over 300 companies worldwide to generate high-impact organic growth from Google. OutreachMama can deliver [every SEO service]( you need to improve your rankings and drive more traffic, sales leads, and customers to your website. Tomas Tasic CEO, OutreachMama P.S. Excited to learn more or have questions? Hit reply – We're here to guide you to SEO success! [Enhance your content strategy with our comprehensive Topical Maps.]( [Learn More!]( Sent to . [Click here to unsubscribe]( OutreachMama LLC, 12333 Sowden Rd Ste B #33347, Houston, Texas 77080-2059, United States