💡Inspiration: our 3 best ads of 2022

Subscriber exclusive - nothing to buy. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hey there, Creating a high-converting ad isn’t easy. It’s part art 🎨 and part science 🔬. But after spending millions of 💰 on paid ads in the last few years, I’ve decided to share my 3 best converting UpViral ads of 2022. I hope they serve you as inspiration. You can put your own twist on them... and you'll see your conversions soar! Without further adieu, let’s take a look at these top converting ads. Ad ＃1: Cold Traffic video ad When you’re running ads to cold traffic, capturing their attention immediately is a must! You’ve gotta get your audience to stop scrolling and pay attention to what you have to say in the first few seconds. That’s why you’ll see our marketing manager, William Vanhout frantically waving a sign saying "Want 10,000 new email subscribers with little to no ad spend?" He quickly calls out the problem that generating leads on Facebook is eye-wateringly expensive. Next, William introduces the best solution for those lead generation woes: Viral marketing with UpViral. To prove UpViral really works, some powerful customer testimonials are included. Testimonials are key to winning the trust of a cold audience that may not know anything about you or your products. Lastly, the call-to-action of the ad is an invitation to start a 14-day UpViral trial. Note: we split tested 10 of these ads with a different message. This one was a clear winner. [Check out this high-converting video ad here.]( Ad ＃2 GIF ad to warm traffic This GIF ad ran to people who had already interacted with UpViral in some way – by checking out our website, were on our email list, or had interacted with our social media channels. Successful GIF ads stand out in the newsfeed with eye-catching colors. The ad featured a strong promise and call to action. What really made this ad a homerun was the congruence between the ad and the landing page. We actually displayed the landing page inside a mockup of a mobile device in the GIF. So when someone clicked over from the ad to the landing page there were zero surprises. Testimonials were prominently displayed in the ad copy as well, melting resistance to click on the Call to Action button. [Take a look at this winning GIF ad now.]( Ad ＃3: Single image ad to warm traffic Single-image ads can sometimes be perceived as boring when compared to video ads. That’s why using the right image in your ad is critical. The right colors and design will make or break your ad. Our designer came up with a riff on the classic Venn diagram: Three overlapping circles with each circle representing business owners’ three biggest desires: - More leads - More traffic - More sales At the intersection of the overlapping circles, lies the catalyst that turns these desires into reality: UpViral of course! 😉 [See this convincing single-image ad here.]( I hope that you enjoyed this ad breakdown. Be sure to study the concepts behind the ads and come up with your own winning variation. To your success, Wilco de Kreij P.S. Want more content like this? Be sure to... - [Subscribe to my Youtube channel]( - [Join our UpViral Growth & Marketing Community]( You can [unsubscribe here]( or [update your details here.]( Emarky B.V., Gageldijk 21, 3602AG Maarssen, The Netherlands