Strong opinions about Wes Bos.
Are you familiar with Wes Bos? Heâs this super friendly Canadian fella who puts out screencast courses on the internet for developers to learn from. Good courses! Courses that we use to learn stuff, just like you do.
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As egghead has evolved over the years, weâve had the pleasure of working with lots of amazing instructors. Over 130! Itâs been an interesting evolution as weâve grown and expanded. The royalty model works well, the instructors get paid, and you fine folks get to enjoy the benefit of absorbing the quality knowledge that they share with you.
One of our core philosophies is to be as aggressively free as possible. We release everything free for at least a week, and a large portion of the entire catalog is available to the world right now⦠for free!
Itâs great, and we love it.
Something interesting that weâve run into when trying to get folks to record screencasts to share with egghead members is a simple objection:
âI really want to do the Wes Bos thing.â
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Wes makes a great living selling high-quality learning products for web developers. The desire to emulate that is understandable!
This presents a couple of problems for egghead.
The royalty model of our standard subscription and aggressively free approach canât promise the same returns for content creators as a standalone product release. egghead royalties provide a steady stream of income, and it works out very well over time after an initial bump when a new course is released.
Another problem is that a mega-course release drains the royalty pool for all of the other instructors. By the nature of it, royalties are a zero-sum game. Itâs simply not fair.
The steady cadence of ~weekly releases of bite-sized, focused courses steadies it out and keeps everything on equal footing for all of the amazing instructors creating content. Nobody gets burned out. There are no deadlines. The pressure is very low. Itâs great. Everybody wins. Folks like you get high-quality content to level-up your skills, and the instructors get an outlet for casually releasing content on an ad-free, royalty-driven platform.
But what about folks who want a little pressure? Ambitious folks that want to âgo bigâ and take their knowledge sharing to the next level?
Wes Bos as a Service
Hereâs the ârubâ about doing âthat Wes Bos thingâ⦠Wes has spent years building a custom platform for selling his products. He does everything himself. Itâs his full-time job!
Itâs a lot of work.
egghead at its core is a content management system. A platform for selling products. We are able to market, sell, manage, build, and deliver content for creators. Thatâs what we do as a team. We do all that so our instructors can justâ¦instruct.
When somebody like Kent C. Dodds comes to us with an idea that is so big, so valuable, that itâd break our royalty model, weâre left with a couple of choices.
The sad choice would be to tell Kent, âThatâs a great idea, but it doesnât fit our business model. It would confuse and upset people if they knew we participated. Good luck Kent, hope you can get that all done in the next 3 years.â
Or, we could say âKent, weâve been working together for four years and we want to continue working with you for as long as weâre able. Letâs make something badass that will help as many devs as possible. high fiveâ
Thereâs only one choice here, folksâ¦
WBaaS. (I asked Wes if he was cool with this code name. He laughed and said yes!)
Wes Bos as a Service is born.
WBaaS uses egghead infrastructure as a platform and design agency to release badass extended, deep-dive standalone courses with the best instructors on the internet that want to take their knowledge sharing career to the next level.
What does that mean for egghead.io?
It doesnât change the value we deliver!
We are releasing amazing courses every ~week.
Nothing is lost.
We will continue to be aggressively free for folks that canât afford a membership. We will continue to be a place where new content creators can enjoy mentorship and training to learn how to produce screencasts.
We will be working with folks like Kent C. Dodds to launch bigger products so they can take their content creation careers to the next level.
We will make sure that egghead members get the best discounts on these products, as well as early access, and potentially exclusive bonuses as part of their membership.
(Weâre also excited about Kentâs upcoming React courses that will be released on egghead.io!)
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Kentâs amazing first product is [Testing JavaScript](. Itâs a detailed, 5-hour deep dive that will take you from the core fundamentals of testing JavaScript apps all the way through rock-solid, production-ready test strategies using the framework of your choice.
As the first egghead member to use WBaaS, Kent nailed it.
Itâs currently 40% off, which is an incredible value for what it is. You should [check it out]( if you haven't already and care about shipping high-quality JavaScript apps to your users.
Cheers,
Joel
PS I've got deep feelings about change and new things too. If you want to chat about your thoughts, hit reply. I'll be on the other end hitting refresh.
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