Industry & Innovation: Empowering 'Rapid Cycle' Ed-Tech Evaluations

Tracking the K-12 marketplace and new approaches to schooling, February 8, 2017. [View as web page.](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) [Education Week WEBINAR -- Advertisement](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) [Daily coverage of education news, commentary, special reports, and top jobs.](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) [Scientific Claims of DeVos-Backed Company Questioned](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) [Scientific Claims of DeVos-Backed Company Questioned](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) Betsy DeVos, the new secretary of education, has backed a company claiming its neurofeedback technology can "fix" problems such as attention-deficit hyperactivity disorder, yet scientific evidence does not support that claim. 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[Visit EdWeek Market Brief to see exclusive data and original analyses, sign up for an e-newsletter, or schedule a tour.](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) [Twitter Tops Teachers' Social Media Lists, But Other Tools in High Rotation, Too](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) [Twitter Tops Teachers' Social Media Lists, But Other Tools in High Rotation Too](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) Teachers report they are turning to Twitter, Facebook, and Google most often for social media use around education, an EdWeek Market Brief survey finds. [Preview this article on EdWeek Market Brief.](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) (EdWeek Market Brief) [Schools Can Evaluate Their Own Ed Tech With 'Rapid Cycle' Coaching Tool](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) A free, online "rapid-cycle" ed-tech-evaluation tool is being used by more schools to conduct tests on the effectiveness of the ed tech they use. [Read more.](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) (Marketplace K-12) ['Class Clowns' Author Outlines the Challenges of Mastering the K-12 Market](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) ['Class Clowns' Author Outlines the Challenges of Mastering the K-12 Market](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) Jonathan Knee, an investment banker and Columbia Business School professor, discusses his findings on the failures and successes of education businesses. [Preview this article on EdWeek Market Brief.](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) (EdWeek Market Brief) [States Step Up to Help Districts With Ed-Tech Procurement](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) Officials from Tennessee and Wisconsin told school leaders at the Future of Education Technology Conference how their states are helping districts with ed-tech purchasing. [Read more.](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) (Marketplace K-12) [Email Marketing: Generating Sales Leads vs. Alienating Potential Customers](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) [Email Marketing: Generating Sales Leads vs. Alienating Potential Customers](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) To improve the effectiveness of e-mail marketing, education companies should customize messages to specific groups and provide value such as product discounts or links to experts. [Preview this article on EdWeek Market Brief.](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) (EdWeek Market Brief) MORE HEADLINES [British Ed-Tech Startups Look to Upside Amid Brexit Turmoil](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) (Marketplace K-12) [Ajit Pai, Opponent of Net Neutrality and E-Rate Policies, Named FCC Chair](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) (Marketplace K-12) ['LearnLaunch' Speakers See Artificial Intelligence, Learning Sciences Shaping Future of K-12](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) (Marketplace K-12) [Boulder Schools CIO Left Tech Giant Sun Microsystems for a K-12 Gig](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) (Preview this article on EdWeek Market Brief) [A Growing Need for Ed Tech-and Teacher Training-in the Middle East](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) (Marketplace K-12) OPINION [Build a Startup Company Investors Want to Fund](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) (The Startup Blog) UPCOMING EVENTS SPONSOR WEBINAR - Wednesday, Feb. 15, 2017, 2 to 3 p.m. ET [Intervention for Young English-Language Learners](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) Join this webinar that shows educators how the School District of Palm Beach County, Fla., launched a reading intervention program in over a dozen elementary schools. Discover new ways educational technology supports data-driven instruction and traditional face-to-face approaches. [Click here to attend this free live event.](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) Content provided by: [Istation](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) SPONSOR WEBINAR - Wednesday, March 8, 2017, 2 to 3 p.m. ET [Using Data to Support Students' Social-Emotional Learning: From the District to the Classroom]( Supporting students' social-emotional learning (SEL) is critical to the work of schools today. Join leaders from Washoe County, Nev., and Long Beach Unified, Calif., as they share experiences leading their districts to support students' SEL. [Click here to attend this free live event.]( Content provided by: [Panorama Education](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) EDUCATION WEEK FREE SPOTLIGHT [Project-Based Learning](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) FREE! In this Spotlight, explore how PBL can improve problem-solving skills, how the 'Maker' movement is bringing hands-on learning into the classroom, and see how schools are integrating project-based and social-emotional learning. [See other Spotlights.](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) MOST POPULAR STORIES ON EDWEEK 1. [Betsy DeVos Would Take Ed. Department's Helm With Clipped Wings](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) 2. [Student-Teacher Relationships Are Everything (Teacher-Leader Voices)](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) 3. [Guided Reading: How to Make Kids Hate (or Love) to Read (Opinion)](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) 4. [See Betsy DeVos' Donations to Senators Who Will Oversee Her Confirmation (Politics K-12)](7KtcBCbNs:m:1:3125711346:BF3804CCB30A26E014F333538A24EAD5:r) 5. 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