Find Your Shopify Niche & Solving The Loneliness Epidemic

In this edition we work through a business idea focussed on solving the loneliness epidemic & highlight how to discover profitable Shopify niches                                                                                                                                                                                                                                                                                                                                                                                                                 September 08, 2023 | [Read Online]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Ecommerce%20Dispatch&body=Gen%20Z%20Loneliness%20%26%20Profitable%20Shopify%20Niches%20%3A%20In%20this%20edition%20we%20work%20through%20a%20business%20idea%20focussed%20on%20solving%20the%20loneliness%20epidemic%20%26%20highlight%20how%20to%20discover%20profitable%20Shopify%20niches%0A%0Ahttps%3A%2F%2Fecommercedispatch.beehiiv.com%2Fp%2Fgen-z-loneliness-profitable-shopify-niches) Hey friends! 👋 Welcome to Ecommerce Dispatch where we help you build a profitable business on the side, without quitting your job or breaking the bank. In this new newsletter you’ll get one actionable business idea & learn marketing tactics to build your own ecommerce store. Let’s get cracking with this week’s idea and steps to generate revenue! 👀 What we've seen Humans are innately social beings, and our capacity for cooperation stands as a defining trait of our species. Loneliness, in many ways, parallels our need for sustenance, akin to hunger for food. It's a constant presence in our lives, an intrinsic drive that never truly leaves us. The desire for social connection isn't confined to occasional happy hours or weekends; it's an enduring aspect of our existence, as fundamental as our thirst and hunger. Loneliness and social isolation have become significant concerns, especially in today's fast-paced, digitally connected world. [Studies]( show that 61% of teens experience ‘serious loneliness’, and this statistic is growing every year. We also see this trend in the elderly. Businesses like [papa.com]( seeks to help combat this by giving companionship to the elderly among us. It is a growing trend to see more and more people seek meaningful ways to connect with others and combat loneliness. ℹ️ Why this matters There is a growing body of evidence highlighting the substantial negative effects of loneliness on both your physical and mental well-being. Loneliness not only hinders the maintenance of positive health habits but can also exacerbate symptoms of depression and anxiety. Some research suggests that social isolation causes the same damage as smoking 15 cigarettes per day. Knowing the dangers of loneliness we see a number of businesses that have appeared to try and help connect individuals. One interesting one is called [Send a Friend](. This company allows users to send their friends a stuffed animal with a card that reads ‘someone loves you’. This simple idea currently generates around 800k per month in revenue. 💡The idea By taking inspiration from Send a Friend, I believe you can create a similar business which allows users to gift personalised mugs to their friends to help let them know that they are loved. 👣 Steps to execute Estimated time to revenue: 6-8 weeks - Create your E-commerce store on Shopify. Branding is extremely important here so make sure to choose a style which reflects the loving, caring nature you are after - Design a range of mugs with thoughtful messages. You can do this yourself or hire someone from Fiverr or Upwork to help you with this - Connect your store with a print on demand business like Printful or Printify which will take care of the distribution - Work on your marketing strategy. Creating short format content of reactions of people opening the packages might be one idea to help go viral - Implement a mix of organic and paid ads to help drive traffic to the site - Continue to monitor sales and add new product lines to help keep the designs fresh and exciting. 🌱 Grow For those of you who have an existing store here are some resources which I think would be beneficial. - Amidst the era of internet privacy concerns, Shopify's Director of Blockchain and Systems Thinking, Alex Danco, and his team are leveraging Web3 technology to create infrastructure enabling Shopify merchants to implement token-gated commerce. So what is token gated commerce? [Read here]( to find out more. - Discovering a profitable Shopify niche isn't always straightforward. With conflicting guidance, ranging from "follow your passions" to "embrace the latest trends," the truth is that finding the perfect niche involves a multi-stage process of analysis, research, and thoughtful deliberation. In this [guide](, we'll provide a step-by-step approach to choosing a successful niche and present some lucrative niche ideas to explore in 2023. - Authors utilise AI image generators to craft book covers, while businesses rely on them to produce captivating marketing materials. [Here are the top AI art generators in 2023.]( 📖 Good Reads & Resources Stay up-to-date and in the know with the latest and greatest from around the web! - Here’s a [list]( of ‘boring’ businesses you can start which have low competition, low start up costs and high odds of success. - Thinking of taking a career break but struggle with the social pressures and stigma surrounding it? This [article]( helps clarify how to emotionally prepare and make it as meaningful as possible Store of the Week Each week we highlight our pick for store of the week. We source this from [Ecomm Design](. If you have a shop, send it in for a chance to be featured on[Ecomm Design]( & the newsletter. Today’s pick is… drumroll please.. [Wing on Wo & Co. (W.O.W.)]( Wing on Wo & Co. (W.O.W.) stands as the enduring cornerstone of Manhattan's Chinatown, proudly upholding a rich heritage spanning five generations at its prominent location on Mott St. This esteemed establishment specializes in the sale of porcelain wares and cultural treasures, passionately revitalizing age-old traditions through the unique perspective of Asian American craftsmanship. PS: If you have any questions, please send them in. We look at each of them & will publish them in next weeks newsletter. See you next week 😃 Rohit @ Ecommerce Platforms Emails going to spam? Here's how to whitelist our email address: First, reply "hello" to this email so your email provider knows we're real. Next - Gmail users: - On mobile? Click the 3 dots in the top right corner, click "Move to", then "Primary" - On desktop? Return to your full inbox view, then drag this email into "Primary" tab near the top left corner. 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