The Crafting Revival & The Importance of Logos

In this edition, learn how the resurgence of crafts can turn into a side hustle idea, how you can choose the right online platform & how logos can transform your brand                                                                                                                                                                                                                                                                                                                                                                                                                 September 01, 2023 | [Read Online]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Ecommerce%20Dispatch&body=The%20Crafting%20Revival%20%26%20The%20Importance%20of%20Logos%20%3A%20In%20this%20edition%2C%20learn%20how%20the%20resurgence%20of%20crafts%20can%20turn%20into%20a%20side%20hustle%20idea%2C%20how%20you%20can%20choose%20the%20right%20online%20platform%20%26%20how%20logos%20can%20transform%20your%20brand%0A%0Ahttps%3A%2F%2Fecommercedispatch.beehiiv.com%2Fp%2Fcrafting-revival-importance-logos) Hey friends! 👋 Welcome to Ecommerce Dispatch where we help you build a profitable business on the side, without quitting your job or breaking the bank. In this new newsletter you’ll get one actionable business idea & learn marketing tactics to build your own ecommerce store. Let’s get cracking with this week’s idea and steps to generate revenue! 👀 What we've seen The resurgence of traditional crafts and handmade goods has carved a niche in the modern market. Amidst the fast-paced digital era, there's a growing appreciation for authenticity, uniqueness, and the human touch. Artisans and craft enthusiasts have found platforms like Etsy to showcase their skills and connect with consumers who seek more meaningful, soulful products. According to a survey by Craft Industry Alliance, 7 out of 10 consumers express a preference for handmade items due to their individuality and story. ℹ️ Why this matters This revival of craftsmanship has sparked an interest in workshops and experiences that teach people these traditional skills. Crafting is not just about creating tangible products; it's about connecting with heritage, expressing creativity, and achieving a sense of accomplishment. Crafting workshops and experiences present an opportunity to tap into the growing demand for hands-on, creative activities. We see that in a population survey in the UK, one in 5 of the overall population had paid to take part in an craft class with 5% having done so in the past 12 months. There seems to to be an ongoing appetite for paid for craft experiences, with 20% of the overall market for craft (7% definitely and 13% probably) indicating that they’d pay to attend a craft workshop in the future. [Report]( Australian startup [ClassBento]( operates within this niche very successfully. With reported revenue of over $7m, the platform connects individuals seeking unique workshop experiences with local artists, experts and instructors. They have a number of different revenue streams which include: Class Fees: ClassBento earns a commission from each class booking made through their platform. The fee is generally a percentage of the total class price. Featured Listings: Instructors can pay for enhanced visibility by having their classes featured prominently on the platform. Corporate Partnerships: Collaborations with businesses for team-building workshops or events Gift Card Sales: Selling gift cards for class bookings provides a steady stream of income, especially during holiday season. 💡The idea Establish a platform offering crafting workshops and experiences that celebrate traditional techniques and craftsmanship. These immersive sessions will allow participants to learn, create, and connect while gaining a deeper appreciation for the artistry behind handmade products. 👣 Steps to execute Estimated time to revenue: 4-6 weeks - Identify a range of traditional crafts that have a cultural or historical significance. Consider disciplines such as pottery, woodworking, weaving, calligraphy, leatherworking, and natural dyeing. - Reach out to skilled artisans who already offer classes to see if they would be interested in advertising their service on your platform. - Once the idea is validated, use Sharetribe to create your booking platform & source a number of experiential workshops in your area. - Promote your crafting workshop site through social media platforms, local event listings, and creative communities. Collaborate with local artisans and craft influencers to amplify your reach. 🌱 Grow For those of you who have an existing store here are some resources which I think would be beneficial. - To help you choose the right online platform to sell digital products, we’ve evaluated some of the most reputable platforms on the market, creating [this list]( of the top contenders. - In this [guide](, we will walk you through the process of website migration and provide you with a step-by-step checklist to ensure a successful transition to your new website builder or ecommerce platform - Certain logos are incredibly recognisable at first glance. Consider the Nike swoosh or the script of Coca-Cola. Sometimes, a mere brush stroke or even a single letter can convey a wealth of information about a brand, serving as the core of brand recognition. To help you out, [here’s]( a breakdown of the types of logo you’ll see most often, with examples for inspiration. 📖 Good Reads & Resources Stay up-to-date and in the know with the latest and greatest from around the web! - Thinking about watching the film Blackberry? Read this [review]( first! - This podcast [episode]( gives great tips and insights into how you can foster a strong startup ecosystem in your organisation Store of the Week Each week we highlight our pick for store of the week. We source this from [Ecomm Design](. If you have a shop, send it in for a chance to be featured on[Ecomm Design]( & the newsletter. Today’s pick is… drumroll please.. [Sunny Fine Foods]( The finest meals are those that remain uncomplicated. Sunny Fine Foods’ philosophy revolves around utilising fresh, authentic ingredients and treating them with the utmost care, refraining from unnecessary manipulation. With an array of flavourful sauces and condiments stocked in your refrigerator, a delightful meal is merely moments away. PS: If you have any questions, please send them in. We look at each of them & will publish them in next weeks newsletter. See you next week 😃 Rohit @ Ecommerce Platforms Emails going to spam? Here's how to whitelist our email address: First, reply "hello" to this email so your email provider knows we're real. Next - Gmail users: - On mobile? Click the 3 dots in the top right corner, click "Move to", then "Primary" - On desktop? Return to your full inbox view, then drag this email into "Primary" tab near the top left corner. 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