The Freeze Drying Fad & Ecommerce Replatforming

From Fresh to Fantastic: Freeze-Dried Fruit Ventures & Ecommerce Revamps                                                                                                                                                                                                                                                                                                                                                                                                                 August 25, 2023 | [Read Online]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Ecommerce%20Dispatch&body=The%20Freeze%20Drying%20Fad%20%26%20Ecommerce%20Replatforming%20%3A%20From%20Fresh%20to%20Fantastic%3A%20Freeze-Dried%20Fruit%20Ventures%20%26%20Ecommerce%20Revamps%0A%0Ahttps%3A%2F%2Fecommercedispatch.beehiiv.com%2Fp%2Ffreeze-drying-fad-ecommerce-replatforming) Hey friends! 👋 Welcome to Ecommerce Dispatch where we help you build a profitable business on the side, without quitting your job or breaking the bank. In this new newsletter you’ll get one actionable business idea & learn marketing tactics to build your own ecommerce store. Let’s get cracking with this week’s idea and steps to generate revenue! 👀 What we've seen Freeze-dried snacks have been gaining popularity among health-conscious consumers and food enthusiasts alike. The unique texture and concentrated flavour of freeze-dried candy provides a novel snacking experience. Freeze-drying removes moisture while preserving the taste and nutrients of the original product. Over the last 6 months, we’ve seen a 525% increase in search terms on Google. As a result of viral TikTok’s like [this]( we’ve noticed that the the demand for freeze dried candy has surged significantly. The product is inherently viral with accounts racking up millions of views by posting their manufacturing process. [ ℹ️ Why this matters While freeze dried candy is surging in popularity, the market may already be oversaturated with new businesses popping up everyday. However, the inherent virality of freeze drying products still remains true. Currently there are far fewer businesses catered to selling freeze dried fruit, despite the market being enormous. Current players in the market are branded ineffectively with many using very simple and plain packaging. Here lies an opportunity to make health snacks exciting by branding differently. If we take an example, Liquid Death is a water brand valued at over $700m. Their punky, counterculture marketing strategy is juxtaposed to traditional water companies who are in comparison, very vanilla. 💡The idea Launch an online store specialising in premium freeze-dried fruits but take inspiration from freeze dried candy branding to differentiate yourself from the competition. 👣 Steps to execute Estimated time to revenue: 3-5 weeks - Research and choose a selection of popular fruits that freeze-dry well while retaining their flavours and nutrients. Consider a mix of familiar options like strawberries, apples, and bananas, as well as exotic choices like dragon fruit and mango. - Establish relationships with reputable suppliers that can provide high-quality freeze-dried fruits. Or purchase your own freeze dryer to manufacture it yourself. - Develop a brand identity that leans into the fun, exciting type of packaging that candy bars use. Take inspiration from brands like Warheads, Skittles etc. - Create clear and informative product listings for each type of freeze-dried fruit. Include details about the fruit's origin, nutritional benefits, and potential uses (snacking, toppings, smoothies, etc.). - Build a user-friendly e-commerce website where customers can easily browse and purchase freeze-dried fruits. We like Shopify! - Creative Blends: Experiment with unique fruit blends that combine complementary flavours. - Offer subscription plans that deliver a selection of freeze-dried fruits to customers on a regular basis. Provide flexibility in subscription duration and customisation options. - Utilise social media platforms to showcase the nutritional benefits and versatile uses of freeze-dried fruits. Create engaging short form content on TikTok, Reels & Youtube Shorts in order to gain organic traction - Partner with health and wellness influencers to promote your freeze-dried fruit products. Their endorsements can help build credibility and trust among your target audience. 🌱 Grow For those of you who have an existing store here are some resources which I think would be beneficial. - To help you choose the right solution for your company, we’ve evaluated some of the most reputable platforms on the market, creating this [list]( of the top contenders. - Switching to a new ecommerce platform can help to reduce your operating costs, while improving customer experiences, and unlocking new opportunities for your brand. Here’s everything you need to know about[ecommerce replatforming](. - Competitive analyses are valuable at any stage of a business. But how do you make one? This [post]( explains how to run a competitive analysis to meet your goals. 📖 Good Reads & Resources Stay up-to-date and in the know with the latest and greatest from around the web! - We often hear the word ‘moats’ being tossed around in entrepreneurial circles. This [article]( argues that the term is largely misunderstood. - This Diary of a CEO [episode]( with Simon Sinek gives practical and actionable advice on how to create meaningful goals & what your purpose is Store of the Week Each week we highlight our pick for store of the week. We source this from [Ecomm Design](. If you have a shop, send it in for a chance to be featured on[Ecomm Design]( & the newsletter. Today’s pick is… drumroll please.. [Narra]( Introducing Narra: Your Gateway to Blissful Sipping! Experience a daily escape with their Asian-inspired, plant-based tea lattes that redefine refreshment. Energize your senses with the perfect blend of caffeine and L-theanine, designed for a smooth, jitter-free recharge. Embrace a healthier choice – no added sugar, no artificial ingredients, and completely lactose-free. That’s the Narra promise! PS: If you have any questions, please send them in. We look at each of them & will publish them in next weeks newsletter. See you next week 😃 Rohit @ Ecommerce Platforms Emails going to spam? Here's how to whitelist our email address: First, reply "hello" to this email so your email provider knows we're real. Next - Gmail users: - On mobile? Click the 3 dots in the top right corner, click "Move to", then "Primary" - On desktop? Return to your full inbox view, then drag this email into "Primary" tab near the top left corner. 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