Unlock the Power of Lead Generation & Set up Amazing Re-Targeting Campaigns

Revolutionise Your Ecommerce Strategy with These Proven Techniques                                                                                                                                                                                                                                                                                                                                                                                                                 March 31, 2023 | [Read Online]( Unlock the Power of Lead Generation & Set up Amazing Re-Targeting Campaigns Revolutionise Your Ecommerce Strategy with These Proven Techniques [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Ecommerce%20Dispatch&body=Unlock%20the%20Power%20of%20Lead%20Generation%20%26%20Set%20up%20Amazing%20Re-Targeting%20Campaigns%20%3A%20Revolutionise%20Your%20Ecommerce%20Strategy%20with%20These%20Proven%20Techniques%0A%0Ahttps%3A%2F%2Fecommercedispatch.beehiiv.com%2Fp%2Funlock-power-lead-generation-set-amazing-retargeting-campaigns) Hey friends! 👋 Welcome to Ecommerce Dispatch where we help you build a profitable business on the side, without quitting your job or breaking the bank. In this new newsletter you’ll get one actionable business idea & learn marketing tactics to build your own ecommerce store. Let’s get cracking with this week’s idea and steps to generate revenue! 👀 What we've seen Lead generation businesses are one of the most recession proof companies you can start because businesses will always need leads. The US digital lead generation market is set to reach approximately $3.2 billion in 2023 and many local businesses are willing to pay big money for hot inbound leads. In fact, the search volume for lead generation businesses has increased 20% over the last 2 years. Why this matters Many of the pre-exisiting lead generation companies focus on B2B services. They work with technology companies to help generate warm inbound leads for their sales teams to follow up with. However, many legacy brick and mortar businesses have no marketing teams working on generating leads. They don’t have time to focus on client acquisition but still want a predictable stream of new leads to follow up each week. Because you are focussing on local service businesses, the competition is extremely low. Very few digital marketing professionals want to create leads for mechanics. But there will always be demand for these ‘boring’ businesses. Everyone at some point will Google something like ‘exterminators near me’ or ‘best lawn mowers in my suburb’. 💡The idea Create a lead generation agency to capture these hot leads and pass them onto relevant businesses. The crazy thing is that depending on the industry, you can sell each lead for between $10-$100! Starting a lead gen agency as an extremely low cost barrier and is far more accessible than many other business types. The steps to execute are inspired by [Tim Stoddart](. 👣 Steps to execute Estimated time to revenue: 3 weeks - Decide upon the niche you want to focus on. E.g. Electricians/Carpenters/Plumbers etc. - Create a simple website on Wordpress clearly stating what your agency does and what niche you play in - Download the ‘Local Business Directory Plugin’ where you can create a simple directory - Start writing content on the website. Write articles about the best (insert industry) in (insert city) & ‘how to’ articles to start - Fill the business directory with as many listings as possible - Over time you will find your site ranking for local keywords and the traffic you generate can be captured as leads. - Concurrently, build relationships with businesses within your niche and offer them a price per lead. Grow For those of you who are thinking of starting a new business here are a few resources which I think would be beneficial. - For a product to be successful, you need to build a sequence of ads which tells a story more naturally. This [article]( gives you the playbook on how to set up your sequential retargeting ad campaign - The latest e-commerce [statistics]( to help you strengthen your strategy in 2023. Good Reads & Resources - Here’s a great [Instagram]( account to follow if you’re interested in branding and marketing insights - Discover trending topics before they start to go mainstream at [Exploding topics](. Great for anyone looking to sell trending products Store of the Week Each week we highlight our pick for store of the week. We source this from [Ecomm Design](. If you have a shop, send it in for a chance to be featured on[Ecomm Design]( & the newsletter. Today’s pick is… drumroll please.. [Similar.ai]( This store helps optimise the way products and listings are showcased across millions of pages. They let product led SEO teams publish site wide changes in hours and test impact in weeks rather than months. In order to generate volume of leads you need to be able to rank and [Similar.ai]( helps businesses do just that! PS: If you have any questions, please send them in. We look at each of them & will publish them in next weeks newsletter. See you next week 😃 Rohit @ Ecommerce Platforms Emails going to spam? Here's how to whitelist our email address: First, reply "hello" to this email so your email provider knows we're real. Next - Gmail users: - On mobile? Click the 3 dots in the top right corner, click "Move to", then "Primary" - On desktop? Return to your full inbox view, then drag this email into "Primary" tab near the top left corner. Apple mail users: - Tap our email address at the top of this email (beside "From:" on mobile), and click "Add to VIPs" All other users - follow these [instructions](. 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